Community Outreach/ Information Dissemination

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Community Outreach/Information Dissemination

• Eric J. Bailey, Ph.D, M.P.H.

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Outline of Presentation

• Definitions
• Specific Communities/Audiences
• Goal Requirements
• Types of Programs (Examples)
• How to Reach Specific Communities/Audiences
• Take Home Message Major Goals

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Definition

• Proactive efforts to help health disparity
  communities develop and manage their own
  culturally sensitive programs for educating their
  population about risk factors for disease,
  chronic disease management, screening,
  prevention, and decision making with respect to
  available therapeutics.

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Theme

• Design your outreach program specific to your
  populations social, economic, historical,
  educational and cultural perspective.

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Culturally Sensitive

• Culture a system of shared beliefs, values,
  attitudes, and traditions that are transmitted
  from generation to generation through learning.

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Information Dissemination Specific
Communities/Audiences

• Health Care Students
• Health Care Professionals
• Community Based Organizations
• Health Care Researchers
• Specific Health Disparity Communities

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Goal Requirements

• 1. The scientific knowledge base and research
  topics or areas upon which proposed translational
  activities will be developed.

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Theme

• Start from a sound research model.

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Goal Requirements

• 2. The design, plans and procedures for
  developing the component, including time lines
  and a description of strategies proposed to
  accomplish specific aims of the projects.

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Theme

• Have a clear and concise plan of action to reach
  your target audiences.

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Goal Requirements

• 3. The resources, facilities, agencies, and/or
  institutions with which the Center would work to
  plan, implement and conduct the proposed
  activities should be fully addressed.

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Theme

• Discuss all your connections and show it.

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Goal Requirements

• 4. Plans to evaluate the success and/or
  effectiveness of the proposed community
  outreach/information dissemination, with emphasis
  on the impact of the proposed activities on
  knowledge, attitudes, and/or behaviors.

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Theme

• Show results of your community outreach/informati
  on dissemination approach.

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Types of Programs

• Utilizing social networks
• Working with civic organizations
• Developing continuing education programs
• Using electronic information systems

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Community Outreach Research Model Precede-Proceed

• Social Diagnosis
• Epidemiological Diagnosis
• Behavioral, Environmental and Clinical Diagnosis
• Educational Organizational Diagnosis
• Administrative Policy Diagnosis
• Implementation
• Process Evaluation
• Impact Evaluation
• Outcome Evaluation

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Information Dissemination How to Reach
Specific Communities/Audiences

• Training Programs
• Short Courses
• Telemedicine
• Presentations at Professional Meetings
• Publications

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Take Home Message MAJOR GOALS

• Develop effective education programs
• Increase the recruitment and retention of racial
  and ethnic minorities and health disparity groups
  into clinical trials and prevention protocols