Entering the Russian market

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Entering the Russian market
Ian Roberts February 2009
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Contents

• Avis overview
• Russia the goal and opportunity
• Entering the Russian market

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Entrepreneurial Beginnings

• In 1946 Warren Avis founds Avis Airlines Rent A
  Car Systems
• Anticipating post-war trends, operations commence
  at Willow Run Airport, Detroit with just 3 cars
• This is the industrys first car rental operation
  at an airport location

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Were only No.2 .....

• In 1963, Avis launches bold new advertising
  campaign We try harder
• Acknowledged as one of the ten best advertising
  slogans of all time
• The campaign bring Avis back into the black after
  13 years in the red

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Our vision

• We Try Harder
• At the core of everything that we stand for
• Loyal customers choosing Avis everywhere
• Truly international
• In touch
• Pioneering spirit
• Making it easy
• Passionate
• Straightforward

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Global Presence

• A leading global car rental operation
• 6.5bn revenue
• 160 countries
• 5,000 locations
• 700,000 vehicles in fleet

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Avis in Central Eastern Europe

• Top 3 car rental company
• Present since 1969 with Avis Hungary
• 21 countries
• 128 Locations
• Fleet of 9,500 vehicles
• Present at all the key regional airports
• In Russia
• Present since January 1991
• Moscow and St. Petersburg
• Fleet of 700 vehicles

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Contents

• Avis overview
• Russia the goal and opportunity
• Entering the Russian market

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Russia the goal

• To find a new franchise partner for rent a car
  and leasing, with the ability to work in all the
  federal districts

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Russia the opportunity

• Significant foreign investment in Russia
• In 2006, total value of tourism in Russia was US
  29.5 billion
• Domestic tourism is growing 9 year on year
• 38 million airline passengers in 2006

Federal Agency of Tourism, Eye for Travel
Research, Datamonitor
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Russia the opportunity

• 10 year on year airline pax growth
• In 2005, the car rental market was worth US 40
  million
• Car rental market growing at 20 - 30 per annum
• Operational leasing to grow 40 a year until
  2012

Federal Agency of Tourism, Eye for Travel
Research, Datamonitor
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Contents

• Avis overview
• Russia the goal and opportunity
• Entering the Russian market

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Entering the Russian market
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Entering the Russian market
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Entering the Russian market top tips

• Be confident in yourself and your product
• Visit Russia sooner rather than later
• Russia is Russia
• Russians love to do business
• Planning is vital
• Invest in a translator
• Enjoy the experience

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Loyal customers choosing Avis everywhere