Programming Managers Role

1
Programming Managers Role

• Creators of the catalytic force that sets the
  planning in motion
• Facilitators for the planning process
• Sustainers of the development process

2
Programming Team

• Staff
• Professional organizations
• Customer/client
• Parents
• Community leaders

3
Program Development Elements

• Climate geographical considerations
• Economic and social forces
• Population demographics
• The community
• Federal, state, and local legislation and
  regulations

• Professional organizations
• Attitudes of managers and consumers
• Staff
• Research
• Facilities and equipment
• Competition

4
Steps in Program Development

• Determining the objectives
• Analyzing the objectives in terms of the program
• Analyzing the objectives in terms of activities
• Providing program guides
• Assessing the program based on predetermined
  outcomes

5
Components of Effective Program Planning

• Establishing that a need exists for program
  development
• Appointing a diverse planning team to specify the
  specific areas of need
• Organizing for planning
• Identifying program objectives
• Generating program solutions

• Selecting the program design
• Implementing the program design
• Evaluating the program

6
Common Approaches to Programming

• Objectives
• Desires of the participants
• Perceived needs of the participants
• Cafeteria style
• External requirements

7
Steps for Successful Evaluation

• Reflect on organizational philosophies
• Identify key roles
• Assess evaluation needs
• Develop an evaluation plan
• Review and revise the evaluation plan

8
Considerations prior to expanding, reducing or
eliminating programs

• Human resources available or affected
• Financial resources available or affected
• Facility resources available or affected
• Equipment resources available or affected
• Effects on other related or tangential program
  offerings
• Effect on overall programming
• Effect to the customer/client base

9
Traits of a Good Schedule

• Includes all members of the conference
• Includes a few non-conference games that
  encompass
• At least one probable win
• At least one ranked team
• At least one respectable opponent with name
  recognition
• At least one with a toss-up competition situation
• Includes at least 50.50 split between home and
  away contests

• Generates maximum financial rewards
• Includes no more than two games at home or two on
  the road consecutively
• Creates fan interest
• Gives a fair chance to
• Have a winning season
• Gain post-season opportunities
• Is reasonable in terms of travel
• Includes opponents who have reasonably similar
  academic standards
• Maximizes geographical, institution, and
  individual player(s) exposure

10
Schedule Contract Components

• Dates the agreement is entered into
• Site of the contest
• Date of the contest
• Time of the contest
• Eligibility regulations of participants
• Financial agreements
• Auditing requirements
• Control of ticket prices
• Admission game workers
• Media agreements
• Programming concession rights

• Complimentary ticket arrangements for both teams
• Number of sideline passes for both teams
• Number and location of visiting teams
• Number of seats for team parties
• Admission of band and cheerleaders
• Game officials
• Special event rights
• Additional games to be played as part of the
  original contract

11
Schedule Contract Components cont

• Conditions of failure to comply with the contract
• Terminations of the contract clause
• Additional miscellaneous agreements

12
Booking Fundamentals

• Market quality of services available at the
  facility
• Establish trust with the promoter and
  ticket-buying public
• Advertising the facility in various trade
  publications
• Attending appropriate trade and convention
  functions to network
• Maintaining visibility with local and national
  promoters
• Producing a facility informational brochure

• Preparing and making available a current
  financial report for the facility
• Assigning responsibility of booking and
  scheduling to one person
• Preparing contracts for the event and follow up
  to make sure the contracts are executed and
  returned with the necessary deposits and
  certificates of insurance

13
Factors to be Considered before Selecting Tickets

• Physical characteristics of the facility
• Seating plans
• Pricing structure
• Sales incentive plans
• Type of ticket system
• Reserved seating
• General admission

14
Typical Policies Procedures for a Box Office

• Telephone card-card service
• Internet credit-card service
• Group sales
• Remote ticket outlets
• Season ticket service
• Sales policies
• Refunds
• Exchanges
• Mail orders
• Will call

• Lost tickets
• Scalping
• Reporting
• Auditing

15
Creating Parking Areas

• Handicapped parking spaces
• Appropriate curb cuts
• Bus entrances
• Bus parking
• Tractor-trailer entrances
• Tractor-trailer parking
• Paving
• Lighting

• Drainage
• Sidewalks
• Landscaping
• Reserved parking
• Security controls
• Cashier booths

16
Questions to assist in selecting a tournament

• Do you want all players/teams to play an equal
  number of contests?
• Does it matter whether the number of contests is
  the same per player/team?
• Do you want all the contests to be closely
  contested?
• Does it matter if there are a few lopsided
  contests?
• How important is it to know who comes in first,
  second, third, fourth or fifth?

17
Common Tournament Types

• Single elimination
• Double elimination
• Round robin
• Extended tournaments

18
Special Event Planning

• Defining the event
• What factors should be analyzed?
• The motivation for the event
• Gaining sanction or approval
• What causes poor events?

19
Steps in Creating an Event

• Get organized
• Determine why this event should be organized
• Define the event with a short and direct mission
• Determine who the participants should be
• Learn about the organization and/or sport
  governing bodies

• Determine who needs to sanction the event
• Define the focus of the event
• Define the geographical area for the event
• Develop a budget for the event
• Design a marketing and promotional plan for the
  event

20
Sponsoring an Event can do the following for the
Sponsor

• Create positive publicity
• Heightened visibility
• Set sponsor apart from its competition
• Complement other marketing programs
• Enhance image
• Drive sales
• Shape customer relations
• Improve customer relations
• Sell or sample products/services directly

• Drive traffic
• Positive publicity
• Incease employee morale/quality of life
• Contribute to community economic development
• Combat larger advertising budgets of competitors
• Good corporate citizen
• Reach specifically targeted markets

21
Sponsorship Package Includes

• Exclusivity
• Television
• Signage
• Entertainment
• Display/merchandise
• Promotions/public relations
• Sponsor benefits
• Cost

• Term of contract
• Option to renew

22
Sponsorship Benefits

• Product exclusivity
• 30-second commercial spots
• On-premises signage
• Tickets to each session
• Hotel accommodations
• Radio spots
• Ad in event program
• Player appearances

• Free or reduced parking
• VIP parking
• Invitations to all social events
• Point-of-sale display, on-site promotions
• Name and logo on materials produced

23
Types of Sponsorships

• Title (primary or exclusive)
• Presenting (secondary)
• Media
• Official product

24
Sponsorship Checklist

• Seek sponsorships aggressively
• Develop a sponsorship proposal
• Design a marketing and sales strategy to sell the
  sponsorships
• Determine the competition for sponsorships

• Concentrate on building relationships
• Determine the optimal number of sponsorships in
  each category developed
• Research potential sponsors
• Develop a plan for advertising and promotion