Workflow in the Digital Age Redrawing the Organizational Chart

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Workflow in theDigital AgeRedrawing the
Organizational Chart

• Christine Maloney
• Executive Director Resource Management
• TPT / Twin Cities Public Television

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Create Multi-platform Services

• New opportunities
• Go where the people are
• Serve new audiences
• Demanded by market
• Changing expectations
• Changing demographics
• Infrastructure obsolescence

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Digital Video Technology

• Infinite and expanding options
• BE AFRAID
• BE VERY AFRAID

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Digital Video Technology

• Could be Do more with less
• (time money)
• Is Do more and more and more with more
• Only hope Control

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Output Then

• TV Show for analog broadcast
• Analog Video Format
• 43 Aspect Ratio
• English Language
• One Component

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Output Now

• TV Show
• Web File(s)
• DVD
• Digital Broadcast Files
• Digital Archivable Files
• Other file formats as they develop

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Format
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Aspect Ratio
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Language
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Components
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Outputs Summary
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Workflow Then
Produce/ Edit

• Output

QC
SD CC
Copy
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Workflow Now
Copy
TV Flow

• HD CC

QC
Xfer to Archive

• Output

QC
Copy
Convert
QC
SD CC
Xfer to Archive
Produce/ Edit
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Workflow Now
Copy
TV Flow

• HD CC

QC
Xfer to Archive

• Output

QC
Copy
Convert
QC
SD CC
Xfer to Archive
Web Flow
Convert/xfer to web file
Produce/ Edit
Segment
Embed messaging
Add metadata
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Workflow Now
Copy
TV Flow

• HD CC

QC
Xfer to Archive

• Output

QC
Copy
Convert
QC
SD CC
Xfer to Archive
Web Flow
Convert/xfer to web file
Produce/ Edit
Segment
Embed messaging
Add metadata
DVD Flow
Copy
QC
Author
Output
DVD CC
QC
Xfer to Archive
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Personnel
Then
Now

• Dub Engineer
• Maintenance Engineer

• Dub/encode/xfer /conversion engineer
• Captioner/xfer
• Producer
• IT server tech
• HTML programmer
• Date entry op
• Maintenance Engineer

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Equipment
Then
Now

• Tape machines
• Router
• SD monitors

• Tape machines
• Router
• HD SD monitors
• Computer w/FCP
• Authoring suite
• CC encoders X2
• ARC
• Server(s)
• Network

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New Stuff (Costs)

• Specialists
• Post analyst
• Research and testing compatibility, usability
• Trouble-shooting
• Training
• Multi-platform specialist
• Research
• Trouble-shooting
• Execution authoring, file conversions, tagging
• Training

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New Stuff (Costs)

• Time, time and more time
• Whos problem is it?
• Check many more steps
• Storage
• When youre out, youre in
• Every good version deserves another

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Lessons Learned

• Every way a new way, every day another (the
  learning never stops)
• Engineers
• Operators
• Content creators
• Budgeters
• Sales force

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Lessons Learned

• Better is worse much worse but better
• Upgrade or die/Upgrade and die
• Control from acquisition to end(s)
• Specialization is key
• Manage customer expectations

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Workflow in theDigital AgeRedrawing the
Organizational Chart

• Christine Maloney
• cmaloney_at_tpt.org 651-229-1372
• TPT / Twin Cities Public Television