Extensio SMS Solution

1

Accessing Enterprise Information with SMS
Extensio Software, Inc.
2
Agenda

• Why go Mobile?
• Extensio SMS Solution
• Extensio Technology
• Why Extensio?
• Demo

3
Why Consider Mobile Phonesfor Data Access?

4
Data Access for Mobile Users

Internet Email
Fax
Phone
Laptop
5
Issues with Current Access Options

• Telephone back-office/Team/HQ/Regional-office
• Requires human interaction with high margin of
  error
• Requires 247 support Not at the Desk syndrome
• Laptops
• Historical data only
• Limited data and applications
• Internet
• Internet not always an option
• Few enterprise systems net accessible
• Fax/e-mail
• Time consuming and inconvenient
• Requires human at the other end

6
The Mobile Phone as a Data Device

• Ubiquitous, reliable, easy to use and low cost
• Data Issues with small form factor
• Great for reading text messages
• Limited for large text input
• Opportunities
• Use by most people, at most places
• Leverage for short-text notifications
• Extend to request-response messages

7
Motivation for Enterprises to go Mobile

• Improve Customer Satisfaction with Service
• Examples Banks, Airlines
• Improve operational efficiencies within the
  company
• Example FMCG, Pharma, Auto, White goods
• Users Sales, service, business managers
• Improve operational efficiencies with partners
• Example Automobile
• Users Suppliers, dealers, customers
• Increase Reach
• Examples Portals, Content providers

8
Mobile Needs for Sales Force

• Real-time info on
• Customers
• Pricing and product data
• Payment information
• Prior customer interactions
• Upload order information
• Upload daily/weekly sales revenue
• Respond to channel queries
• Close-the-loop quickly

Improve sales effectiveness!
9
Mobile Needs for Service Force

• Real time info on
• Customer call and history
• Product data specs
• Dependencies
• Spares inventory
• Appointments
• Record call-completion status
• Single-call customer service
• Minimize Will-call-back

Improve customer satisfaction!
10
Mobile Needs for Decision Makers

• Monitor business parameters
• Sales
• Inventory level
• Order fulfillment levels
• Manage by exception
• Send SMS broadcasts with key business
  instructions
• Access required data stored in ERP and other
  databases
• Stay-on-top

Improve business agility!
11
Extensio Solution for Mobile Users

12
Extensio Mobile Solution

• Provides Enterprise data on Mobile Phones
• Supports pull, push, reports, and notifications
• Uses SMS/WAP for information delivery and update
• Delivers data from/to real-time applications
• Supports multiple back-end data stores including
  databases and J D Edwards
• Extensible solution to other front-ends

13
Extensio Deployment Model
14
Extensio Usage Pulling Information

• Step 1 User Authentication Two options
• Auto Login Mobile Number
• Explicit Login User Name/PIN
• Step 2 User sends SMS to Base to invoke a
  service
• Step 3 User receives the required information as
  SMS

15
Using SMS to Pull Information
16
Extensio Usage Push Information

• Step 1 User sets up notification for key
  business events
• Step 2 Extensio monitors back-end systems for
  events
• Step 3 On specified event, Extensio pushes
  required data to user as SMS/email

17
Extensio Pushing Relevant Data
18
Extensio Use Case Reporting Data

• Step 1 User Authentication
• Step 2 User receives SMS Update template
• Step 3 User sends SMS with relevant information
• Step 4 Extensio updates back-end systems

19
Updating Data using SMS
20
Extensio Benefits for Mobile Users

• Easy to use
• Single Login Gets data from multiple apps
• Secure information access
• Supports Push, Pull and Update
• Personalized push to monitor key business
  measures
• Extract information from multiple sources
• Broadcast SMS message on key events
• Ability to configure the entire user experience
• Works across GSM and CDMA handsets

21
Extensio A Platform Solution

22
Extensio An Information Integration Platform

• Extensible to multiple front-ends
• Mobile front-end for sales, service, decision
  makers
• Desktop front-end for knowledge workers
• Portal front-end for suppliers and dealers
• WebService/SOAP front-end for partners
• Extracts data from multiple back-ends
• Supports packaged and custom applications
• Unified data from across disparate applications
• Integrate once, deploy many
• Supports multiple operations
• Push, Pull, Notify, Reports
• Request-response
• Update

23
Extensio Technical Architecture

24
Application Data on Desktop Apps
25
Application Data on Web

• Provide web based interface to enterprise
  applications

26
Unifying Data from Multiple Sources
E-mail
27
Update Excel with Real Time Data
Sales Database
Production Database
Internet
28
Extensio Product and Services

29
Extensio Product Components

• Extensio Information Suite
• Extensio Information Server
• Extensio Studio for developing services
• Extensio Console for administration
• Extensio Bundled Adapters for databases and SOAP
• Extensio Application Adapters SAP, IBM MQ
  Series, Outlook
• Extensio Snap-on Modules Unify/Update/Notify
• Extensio Extenders
• Mobile Extender WAP/SMS
• Desktop Extender for all desktop applications
  (e.g. email)
• Microsoft Excel Extender for embedded queries

30
Product History

• Product
• Current Version 2.3
• Patented Product
• Product development in India
• Customers
• Customers in Europe
• Successful pilots with leading corporations in
  India
• Evaluation Edition used by thousands of users
  worldwide
• World wide pilot for web service developers
• Very positive analyst comments Gartner, IDC,
  AMR

31
Extensio Technology Stack
32
Extensio Professional Services

• Installation and Implementation services
• Professional services to build information
  services
• Enterprise Application customized services
• Training services

33
Extensio Pricing Options

• Server Based pricing for unlimited users
• Single Server Multiple Front Ends
• Extensible option
• Modular Pricing
• Supports multiple adapters and resources
• User Based pricing for small user base
• Suitable for Point Solution
• Lower Cost

34
Extensio Company Background

35
Company Details

• Head-quartered in California, USA
• Strong technical and management team
• Partnerships
• IBM
• webMethods
• Adapter companies for specific adapters
• Committed to the Indian market

36
Companys Commitment

• Fast deployment and implementation
• Committed to the Indian market
• Agile to change in business needs
• Fast to respond
• Custom changes

37
Thank You!

• Extensio Software, Inc
• sales_at_extensio.com
• 0712-5616568