NECN, Boston.com and Video New England

1
NECN, Boston.com andVideo New England

• Steve Safran
• Director of Digital Media, NECN
• Managing Editor, Lost Remote

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The Partnership

• NECN video stories appear throughout Boston.com
  site
• NECN site falls under Boston.com banner,
  maintains independence
• Revenue share licensing deal

3
How it started, where it is

• Newspapers discovered video
• TV discovered text
• Both discovered multimedia
• MONEY. WHERES THE MONEY? SOMEONE FIND US MONEY!

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What does it look like?
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We keep our identity
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Revenue potential shoots up

• Before integration
• 75,000 clips per month
• No potential revenue
• After integration
• 1,000,000 video views per month
• Inventory _at_ 25 CPM 25,000 per month.
• 300,000/year
• (No, we havent done that yet.)

7
Video New England an experiment

• Direct link on front of NECN page
• Promo spots on NECN
• Emphasis on ease of upload, desire for news not
  cat video
• Rebuild trust
• The New England Town Crier
• Join the conversation

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You can do this.
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Keep it easy

• As easy as uploading a picture
• No user FTP needed
• No email file size problems
• Immediate acknowledgement upload worked.

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A totally original idea, except
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Immediate positive PR
12
Yeah, I got some PR too
Ask for raise.
Not the point
Angle fat?
Kinda flattering
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• So.. How about them videos?