ContentGuard An Intellectual Property Company

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ContentGuardAn Intellectual Property Company

• IPED Conference
• November 1, 2007
• Presented By
• Eddie Chen
• CONTENTGUARD

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DRM?
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DRM Manage content uses following the guideposts
Content
Content Provider
Content Consumer
Source
Destination
License
Examples - Ad free for premier members - Copy
off DVD for 5 - Earn points for referring to a
friend
Trust Model
License prescribes Choices to Consumers
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Content Distribution Evolution
Distribution Model
Usage Model
Owner/Distributor Centric (linear)
Consumer/User Centric (dynamic)
Significant inertia behind the Usage Model
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Evolution of Digital Rights
Evolution of Rights Expression
Rights Expressions
Rights Expressions are digital implementations
of written legal contracts
Flexible DRM
Copy Protection
Flags / bits
Conditional Access
Natural Evolution That Matches Business And
Consumer Needs
Unprotected Digital Content
Legal Contracts (words)
Unprotected Analog Content
Evolution of Technology
Usage and Protection
Usage
Protection
Market requires Flexibility and Protection
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Characteristics of Good DRM Designs

• Transparency, examples
• Most consumers dont know DVD is encrypted
• iTunes Plus confuses consumers
• Ubiquity, approaches
• Vertical All devices support the same DRM
• Horizontal Share common elements, e.g. REL,
  scrambling mechanisms
• Plug-in Acquire tools to access content
• Translation Intermediate agent
• Flexibility, accommodating market dynamics
• Variable pricing
• E-copy along with physical copy
• Available for 24 hours
• ..

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DRM Patents Coverage of an Example Portfolio
DRM System Elements
Domains
ContentGuard Patents
28
30
36
33
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The premier DRM IP portfolio in breadth, depth,
and reach.
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DRM Patents ContentGuard Portfolio
Estimated Portfolio Size in 2014 403 Patents
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DRM Patents ContentGuard Mobile Licensing
Program

• CG Mobile Licensing Program
• Licensee Device Manufacturers
• Grant Entire DRM portfolio
• Licensed Solutions All DRM solutions loaded onto
  the device at the factory

• CG Emerging Licensing Programs
• Internet Services / PCs
• Set-Top Boxes / PVRs
• Consumer Electronics
• Enterprise Systems
• Healthcare

Licensees
Flexibility and Design Freedom for device
manufactures and operators.
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DRM Hype and Reality

• DRM provides three principal benefits
• Enabling flexible usage of digital content
• An environment for new business models
• Providing guideposts for content uses
• DRM is relevant to a wide a variety of industries
  including
• Entertainment, Enterprise, Healthcare, Financial,
  Defense
• DRMs Future Is Bright
• All digital content will not be free
• Music industry is struggling to understand the
  business of digital delivery
• High value content
• Video, movies, games, software applications
• Financial data, schematics, designs, health
  records, etc

Intellectual Property is the Key Asset for
Leading Enterprises