Understanding

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www.sciencedirect.com
Understanding
Unfolding the World of Scientific Information
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Understanding ScienceDirect - outline

• Creating and developing a platform
• Integrating content across platforms
• Migrating print to electronic

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Understanding ScienceDirect

• Creating and developing a platform
• introduction to ScienceDirect
• results so far
• ongoing developments

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Creating a platform
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Large and Growing Rapidly!
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How does it benefit the journal?
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How does it benefit the journal?
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Developing the Platform
Comprehensiveness
from 10,000 titles
Navigational layer
3rd party
New
3rd party


3rd party
Full-Text ES journals 1200
New (MRW, Books)
30,000,000 abstracts
Navigational layer
Back files
Chem Chem Eng
CrossRef
Depth
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Understanding ScienceDirect

• Creating and developing a platform
• Integrating content across platforms
• Migrating print to electronic

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Understanding ScienceDirect

• Integrating content across platforms
• CrossRef
• Hub linking
• How useful is linking?
• Dynamic Linking

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Relationships without CrossRef
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Relationships with CrossRef
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CrossRef - Participating publishers

• Acoustical Society of America
  American Association for the Advancement of
  ScienceAmerican Association of Physicists in
  MedicineAmerican Association of Physics
  TeachersAmerican Chemical SocietyAmerican
  College of Medical PhysicsAmerican Geophysical
  UnionAmerican Institute of PhysicsAmerican
  Mathematical SocietyAmerican Physical
  SocietyAmerican Psychological AssociationAmerica
  n Scientific Publishers
  American Society for Biochemistry
  Molecular BiologyAmerican Society of Civil
  Engineers American
  Society For Clinical Investigation American
  Society of Plant PhysiologyAmerican Vacuum
  SocietyASME InternationalAnnual Reviews
  Association of Computing MachineryAssociation
  of Learned and Professional Society
  PublishersBiomedical Engineering
  SocietyBlackwell Publishers, Ltd. Blackwell
  Science BMJ Publishing Group
  Brill
  Academic Publishers
  CABI Publishing Cambridge
  University PressCold Spring Harbor Laboratory
  PressCSIRO
  Ediciones Doyma
  
  Elctrochemical Society
  Elsevier Science Geological
  Society of AmericaHarcourt (Academic Press,
  Churchill Livingstone, Mosby, W.B. Saunders)

• The Heart Surgery Forum
  Hindawi Publishing Corporation Human
  KineticsInstitution of Electrical EngineersThe
  Institute of Electrical and Electronics
  EngineersInstitute of PhysicsThe Institute of
  Pure and Applied Physics International Centre For
  Diffraction Data International Union of
  CrystallographyKluwer Academic MAIK/Nauka
  PeriodicaMarcel Dekker Mary Ann Liebert, Inc.
  MCB
  University Press MIT Press National Institute
  on Drug Abuse National
  Research Council
  Nature Publishing Group Oxford University
  PressPion Ltd. Portland Press Proceedings of
  the National Academy of SciencesThe Royal
  Society The Royal Society of ChemistrySchweizerb
  artSociety of RheologySPIE - International
  Society of Optical EngineeringSpringer-Verlag
  Taylor Francis Technomic Publishing Thieme
  Verlag TurpionUniversity of Chicago Press John
  Wiley Sons
  Wolters-Kluwer International Health
  Science World Scientific

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Hub linking
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How useful is linking?

• SD expects to deliver 4 million articles as a
  result of inward linking via SD Gateway
• Breakdown by portal type
• Library systems 16
• Community portals 7
• Secondary databases 8
• PubMed 27
• Scirus 9
• CrossRef 7
• ES Website 26

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How does it benefit the journal?
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Dynamic linking
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Understanding ScienceDirect - outline

• Creating and developing a platform
• Integrating content across platforms
• Migrating print to electronic

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Understanding ScienceDirect - outline

• Migrating print to electronic
• new business models
• how does a journal benefit?
• new value measures
• how does the customer benefit?

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New Business Models

• Replace print subscriptions with licence to an
  online collection (database) of journals
• pricing based on journal package, user
  population, projected usage .
• Unsubscribed usage proving significant
• OHIOLink report that 58 of all usage to their
  online collection comes from journal not
  subscribed to in paper
• Challenge is to create affordable packages that
  take libraries from the subscription model to the
  database model. In other words that allow them to
  access both subscribed unsubscribed material

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How does a journal benefit?
Source Elsevier Science
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How does a journal benefit?
Source Elsevier Science
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New value measures

• Usage defines new measure of price performance
• take total amount paid for online access per year
• divide by the total number of articles used in
  that year
• result is the price per article as a measure of
  the value of the online access
• Some examples
• average SD 6.38 per article
• a UK university 10.21
• a French université 4.08
• a US library consortium 1.09
• a Pharmaceutical company 2.34

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How does the customer benefit?

• Example a library consortium / Tetrahedron
  Letters
• Together they hold 10 print subscriptions _at_ 9036
• SD Platform Fee 874 per Tet. Let. subscription
• All sites can access via SD
• They used 20748 articles during year 2000
• gt cost per article used 9910x10/20748
  4.8 per article
• gt using Inter Library Loan would have cost
  380,000! (ARL report average 18 per article for
  ILL)

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How does the customer benefit?

• Example a library / Tetrahedron Letters
• University has 1 subscription _at_ 9036
• They used 2892 articles in 2000
• gt cost per article used 9036/2892 3.1
  per article
• gt using Inter Library Loan would have cost
  53,000 (ARL report average 18 per article for
  ILL)

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Usage driving value
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Understanding ScienceDirect - summary

• Creating and developing a platform
• Integrating content across platforms
• Migrating print to electronic

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Understanding How ScienceDirect Benefits the
Journal

• Creating and developing a platform
• highly effective web resource
• large and growing article usage (and measurable)
• Integrating content across platforms
• allows users to navigate through literature
• binds journals together in network
• Migrating print to electronic
• increased distribution (unsubscribed usage)
• usage drives value - value enables usage

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ScienceDirect Understood?
http//www.sciencedirect.com
Thank you!
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Understanding ScienceDirect
end of the presentation Slides after this one
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ScienceDirect - Some History
ScienceDirect Commercial launch of
ScienceDirect 1100 journals online
Tulip Pilot project on electronic delivery of
journals with American Universities
1995
1997
1999
2001
ScienceDirect Product-line Scirus Web-Editions Dig
ital Collections Navigators
Elsevier Electronic Subscriptions Journals on
tape for subscribed libraries
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Links with the past
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