Dell Confidential

1
How Corporations are Removing Barriers to Women
in Technology
Karen Bruett, Director Education Community
Initiatives
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Its Not Your Mothers CenturyA 21st Century
World

• Information Communications Technology has made
  todays world fundamentally different from that
  of previous generations
• Todays society requires dynamic thinkers able to
  solve complex, real world problems.
• Individuals entering the workforce today will
  hold 10-15 jobs over their lifetime and need a
  broad base of skills.

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Success as CitizensThe Digital Community

• Online services
• Drivers License
• Tax Returns
• Census
• Health Service Info
• Distance Learning

Wireless Networks Laptops Handhelds Cell phones
Computers Digital Cameras Multimedia MP3s
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Success as EmployeesThe Information Economy
Information
Inventory
Physical Assets
Intellectual Assets
Closed
Collaboration
Vertical Integration
Virtual Integration
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What WhyRemoving the Barriers to ICT
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Some Common Barriers to Womens Participation in
Technology

• CULTURAL
• ATTITUDINAL
• SITUATIONAL
• INSTITUTIONAL
• QUALIFICATIONS
• AFFORDABILITY

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Breaking the Cultural BarrierDISCOVERY
COMMUNICATIONS

• Family Friendly Corporation
• Support programs for parents
• Unique programs for moms-to-be
• 61 of US Workforce are women
• 50 of Executive committee are women
• CEO is a women (Judith McHale)

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Breaking the Attitudinal BarrierWOMEN IN
TECHNOLOGY, INC

• Mission Empower women worldwide to achieve
  unimagined possibilities and transformations
  through technology, leadership, and economic
  prosperity
• How Helping women advance by providing access to
  and support from other professional women working
  in all sectors of technology
• WITI is the premiere global organization
  empowering women in business and technology to
  achieve unimagined possibilities.

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Breaking the Situational BarrierHEWLETT PACKARD

• Removing Barriers to Microfinance programs
• RTS (Remote Transaction System) Uganda a
  MicroFinance Pilot Program
• Target Population
• Women men in peri-urban areas in Uganda
• Borrowers will
• Have increased access to funds
• Save travel and transportation time by creating a
  technology enabled infrastructure.

10
Breaking the Institutional BarrierMICROSOFT
E-Government Solutions

• Egyptian Government Local Providers create
  portal service to
• Eliminate red tape
• Eliminate paper
• Reduce time citizens spend standing in line
• Saves 900,000 working hours/year
• Rotherham Metropolitan Bourough Council creates
  unified desktop environment
• Unites disparate departmental systems
• Saves 700,000/year

11
Breaking the Qualifications BarrierCISCO
Networking Academy

• Comprehensive program that provides students with
  the internet technology skills essential in a
  global economy
• Delivers web based content, online assessment,
  student performance tracking, hands-on labs,
  instructor training and support, and preparation
  for industry standard certifications
• Located in 145 countries and 50 US states
• 260,000 students have enrolled at 9800 academies
  located in high schools, technical schools,
  colleges, universities, and community based
  organizations

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Breaking the Affordability BarrierThe DELL Effect

• Committed to reducing the cost of technology
• 240 increase in the of computers built per
  employee
• Nearly 10X greater than the economy at large
• In the US Education market alone, since 1998
• The average price of computers has fallen 38
• Dell has reduced its pricing by 46
• Unit sales have increased by 224
• More affordable computing for business,
  education, government, and individuals

13
Breaking down Barriers throughBusiness Practices

• Creating family friendly work environments
• Providing membership and support of Women in
  Technology, Inc
• Using Technology to improve social services
  including access to microfinance programs
• Providing Distance Learning opportunities,
  technical certification programs, and training
• Making technology more affordable and accessible
  to everyone

14
Strategic GivingMeasuring the Impact

• Community Return on Investment (CRI)
• Benefit to Stakeholders
• Benefit to Business
• Correlation between Invested Resources and
  Targeted Outcomes
• David Bastone, Saving the Corporate Soul

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Customers, Employees Communities

• If workers cannot get inspired about the
  company they work for, they will not communicate
  a compelling message to their customers

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Customers, Employees Communities

• Individuals who participate in employee sponsored
  community activities are 30 more likely to want
  to continue working for that company
• Council on Foundations, 1996
• 2/3 of American consumers will switch brands to
  reward community oriented companies. Even more
  striking trends are reported internationally -
  86 in the UK, 75 Italian 73 Australian
  individuals surveyed claim they are more likely
  to support a company if it contributes to the
  social good
• Cone/Roper Survey 2000

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Learning From OthersSeven Great Steps to Success

• Share Expertise
• Leverage Relationships
• Build Models that Scale
• Measure the Impact
• Encourage local businesses to -
• Invest in a Diverse Workforce
• Inspire their Employees
• Make Positive Contributions to their Communities

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THANK YOUFor making a difference

• You cannot hope to build a better world without
  improving the individuals. To that end, each of
  us must work for our own improvement and at the
  same time share a general responsibility for all
  humanity.
• -- Marie Curie,
  Scientist

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QUESTIONS
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A Convergence of Interests
Pure philanthropy
Build an Employee Pipeline Retain
Employees Strengthen Key Community
Relationships Establish a New Business
Model Enter a New Market Showcase a Success Story
Combined social and economic benefit
Social Benefit
Pure business
Economic Benefit
HBR The Competitive Advantage of Corporate
Philanthropy Porter and Kramer
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Education Community InitiativesDell TechKnow

• Target low income minority middle school
  students
• US after school program focused on technology
  literacy
• Students who successfully complete the course
  receive a free (refurbished) Dell computer, MS
  Software, and home internet connectivity
• Results (2 years)
• 5000 students to date
• 92 Graduation Rate
• 45 Women

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Education Community InitiativesPartnership
for 21st Century Skills

• An alliance and collaboration of
• educational leaders
• business community
• teachers
• administrators
• policy makers
• Goal
• Articulate a unified, collective vision for what
  education must look like in the 21st century and
  to develop a framework for action