International Pastry

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International Pastry Baking Show of New York

• Marieta Bottse
• LoisPaula Cross
• Daiji Yamada

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International Pastry and Baking Show

• Who are we?
• What do we do?
• Who work with us?

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Our Mission /Event Objective

• Make profit
• Gain membership
• Get evaluation

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Event OverviewMarketing PlanAdvertisementSponso
rs

• Daiji Yamada

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Event Overview

• Intl Pastry Baking Show of New York
• Location Marriott Marquis
• Date August 8 (Fri), - August 10(Sun)
• Time 1000am-500pm/1000am-400pm
• Number of Expect Attendees

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Marketing Plan

• TARGET AUDIENCE
• MARKETS DEFINE
• HOW TO REACH

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Advertisements

• Newspapers New York Times/
• NY Post/Village Voice
• Magazines Food Wine/Cooking Light/ Gourmet
  Magazine/TimeOut
• Others/ Go post card

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Sponsors

• 10-11 Sponsors
• 3 categories for Sponsorship
• Platinum
• Gold
• Silver

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Budget/ FB Plan

• LoisPaula Cross

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The Event Operating Budget

• Total Revenue
• Total Expenses
• Net Profit

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FB Plan

• Breakfast/ 830-1030 am
• Lunch/ 1130-145 pm
• Closing Reception/ The 3rd day of the event
• Coffee break, refreshments, muffins

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Exhibitors InformationSP event

• Daiji Yamada

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Exhibitors Info

• Number of Exhibitors
• Exhibition Hall
• Registration

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Special Event

• Wedding cake competition
• Date August 9, 2003 (Sat.)
• 5 professionals entry

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Registration InfoSeminar Info

• Marieta Bottse

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Registration Information

• Time
• Registration fee
• Registration Booth A, B, C.

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Seminars Information

• Guest Speakers
• 7 seminars/day
• A first-come, first- basis
• Theater style

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Seminar Evaluation Form

• Evaluation form will be distributed each seminar
• Collect the forms by volunteers
• It will be reference for next years show

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The End

• Thank you !