The Homestead Business Plan

1
The HomesteadBusiness Plan

• By Team 6
• Megan Coy
• Derek Gandy
• Jennifer Hall
• Erin Kerkhoff
• Joanne Moreno

2
Overview

• Company Summary
• Objectives
• Competition
• Competitive Advantage
• Strengths and Opportunities
• Market Growth
• Financials

3
Company Summary

• Company Ownership
• Services
• Company Location and Facility

4
Objectives

• Become a place that residents can call their own
• Allow residents to have independent lifestyles
  with optional services available
• Promote social interactions through which
  residents can build new friendships

5
Competition

• Inn at Marietta Marietta, Ohio (Washington
  County)
• Colonial House Parkersburg, West Virginia (Wood
  County)

6
Competitive Advantage

• Differentiation
• Combination of rural setting and small size
• Family owned and operated
• Premium service
• Building close relationships between owners and
  residents

7
Strengths

• Setting
• Rural setting
• Animals
• Walking paths
• Located close to downtown Marietta
• Non-institutionalized
• Experience
• Owns Lonestar Crafts in Marietta
• Prepared meals for large groups at church
  functions

8
Opportunities

• Expansion of facility
• More services and group activities
• Growing target market

9
Market Growth

• More and more baby boomers are moving into
  retirement age
• Occupancy rates in 2000 in congregate care
  facilities exceeded 90
• Active adults make up 35-50 of those interested
  in senior housing

10
Financials

• Projected Income Statement
• Profits and Losses
• Projected Statement of Cash Flows
• Beginning and Ending Cash

11
Projected Income Statement

• 2002 2003 2004
•   
• Sales 96,000 145,200 164,400
• Expenses 100,011.07 108,086.82 115,101.81
• Net Income (4,011.07) 37,113.18 49,298.19

12
Projected Statement of Cash Flows

• 2002 2003 2004
•  
• Beginning Cash 0 (7,596) 6,209.72
•  
• Cash In 136,000 145,200 164,400
• Cash Available 136,000 137,604 170,609.72
•  
• Cash Out 143,596 131,394.28 139,164.10
• Ending Cash (7,596) 6,209.72 31,445.61

13
Conclusion

• Based on this information we feel that we have
  presented you with substantial evidence that The
  Homestead would be a good investment.