CDPAC 2006, Building it together

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CDPAC 2006, Building it together
Local and Regional Mobilization Strategy for
Healthy Lifestyles, Weight Management and Health
The 0?5?30 Combination Prevention
Program
Sonia Dugal, B.Sc. Ann Royer, Ph.D. Quebec
Public Health Agency
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Proposed measure
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Mission statement

• Integration of three measures around one unified
  message
• Combination of two strategies
• Educational
• Environmental (physical, economical and social)

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0-5-30 Combination Prevention Program
Education
Communication
Evaluation
Actions
Axis
Youth, adults (families), local communities
Strategies
Educational (individuals)
Environmental (population)
Customers
Stakeholders, elected leaders and organisations
Health professionals
Professionals/ Managers
Actions
Brief counselling
P/P Programs
Safe and active transportation
Playground safety and animation
Food security
SH smoke
Objectives / Interventions (home / workplaces)
Communities
Private clinics (M.D., dentists)
Health centres
Schools
Municipalities
Local networks
Communities
Schools
Health centres
Laval U.
Communities
Health centres
Municipalities
Others
Methods
Social marketing
Local actions
Political action
Development / Organizational changes
Media/ communications
Health education
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0-5-30 Combination Prevention Program
Education
Communication
Evaluation
Actions
Axis
Youth, adults (families), local communities
Strategies
Educational (individuals)
Environmental (population)
Customers
Stakeholders, elected leaders and organisations
Health professionals
Professionals/ Managers
Actions
Brief counselling
P/P Programs
Safe and active transportation
Playground safety and animation
Food security
SH smoke
Objectives / Interventions (home / workplaces)
Communities
Private clinics (M.D., dentists)
Health centres
Schools
Municipalities
Local networks
Communities
Schools
Health centres
Laval U.
Communities
Health centres
Municipalities
Others
Methods
Social marketing
Local actions
Political action
Development / Organizational changes
Media/ communications
Health education
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Educational strategies

• Aim to help doctors in private clinics and public
  health professionals introduce brief counselling
  (tobacco, weight management, and physical
  activity)

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0-5-30 Combination Prevention Program
Education
Communication
Evaluation
Actions
Axis
Youth, adults (families), local communities
Strategies
Educational (individuals)
Environmental (population)
Customers
Stakeholders, elected leaders and organisations
Health professionals
Professionals/ Managers
Actions
Brief counselling
P/P Programs
Safe and active transportations
Playground safety and animation
Food security
SH smoke
Objectives / Interventions (home / workplaces)
Communities
Private clinics (M.D., dentists)
Health centers
Schools
Municipalities
Local networks
Communities
Schools
Health centers
Laval U.
Communities
Health centers
Municipalities
Others
Methods
Social marketing
Local actions
Political action
Development / Organizational changes
Media/ communications
Health education
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Educational strategies

• Aim to implement and promote programs and
  prevention campaigns for youth and for adults in
  health, school, municipal environments and
  communities

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0-5-30 Combination Prevention Program
Education
Communication
Evaluation
Actions
Axis
Youth, adults (families), local communities
Strategies
Educational (individuals)
Environmental (population)
Customers
Stakeholders, elected leaders and organisations
Health professionals
Professionals/ Managers
Actions
Brief counselling
P/P Programs
Safe and active transportation
Playground safety and animation
Food security
SH smoke
Objectives / Interventions (home / workplaces)
Communities
Private clinics (M.D., dentists)
Health centres
Schools
Municipalities
Local networks
Communities
Schools
Health centres
Laval U.
Communities
Health centres
Municipalities
Others
Methods
Social marketing
Local actions
Political action
Development / Organizational changes
Media/ communications
Health education
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Environmental strategies

• Local and regional mobilization on healthy
  habits, weight management and health in the
  Quebec city region

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Members of the local and regional mobilization
School
School Boards (5)
CRÉ
Municipal
Agroalimentaire
ARSEQCA
Ville de Québec
CAADRQ
Youth, Adults (families) and local communities
Ville de lAncienne-Lorette
Forum jeunesse
CSSS (4)
YWCA
CRPO
URLS
DRSP
Santé
Communautaire
UL
PPMC
QEF
Chaire Merck Frosst/ IRSC sur lobésité
Research/Evaluation/Media
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Regional and Local Mobilization
Vision

• To conceive and put in place innovative
  interventions to support youth and their families

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Regional and Local Mobilization

• Youth, their families and their local communities

Target population
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Regional and Local Mobilization
Guiding Principles

• Community and local involvement
• Evidence based practises
• Efficiency
• Equity
• Evaluation
• Long term perspective
• Short and mid term results
• Impact

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Adoption of 6 priority targets
4 content targets

• Safe and Active transportation
• School and municipal playground safety and
  animation
• Food availability
• Smoke free environment

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Adoption of 6 priority targets
2 support targets

• Training, evaluation and research
• Promotion, political action and social marketing

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Mobilization Action Plan

• Adopted in June 2006
• Started September 2006
• Actions planned for short, mid and long term

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Regional partners
Priority targets
Environment
Population
Active transportation
School
Playground planning
Municipal
Youth, adults (families) and local communities
Food availability
Community
SHS
Health
Research and Evaluation
Other (research and media)
Promotion
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Smoke free environment

• Create interventions and tools to promote smoke
  free environments in
• Private homes
• Cars
• Support for Quebec Tobacco Law

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Smoke free environment

• Educate adults on the negative health effects
  linked to second hand smoke
• Promote the smoking cessation clinics offered
  free of charge at the local health centres

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Food availability

• Improve access to healthy foods (fruits and
  vegetables)
• Promote purchase of local products
• Support public policies that support food
  security

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Food availability

• Healthy products in vending machines
• Increase the offer of fruits and vegetables in
  vending machines
• Replace candy by fruit baskets

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Food availability

• Offer cafeteria menus with at least 2 portions of
  fruits and vegetables
• Develop a food policy for the school cafeteria
  and vending machines
• Ex make healthy foods cheaper than junk food

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Safe and Active Transportation

• Promote existing events, campaigns and tools
• Sustain the Lets walk or bike to school
  program
• Help develop the infrastructures for bicycle
  lanes in the region
• Promote and train individuals for cycling safety
  patrol

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School and playground safety planning

• Improve coordination of campaigns and activities
• Improve school and municipal playground safety
  planning
• Integrate notions of playground safety and group
  animation within existing groups

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Training, Evaluation and Research

• Provide training in healthy living and weight
  management to local and regional counsellors
• Provide additional training to health
  professionals working in poverty areas
• Put in place mechanisms to coordinate the
  mobilization
• Introduce an evaluation plan

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Promotion, Political Action and Social Marketing

• Prepare a three year communication plan
• Promote program to public and media
• Put in place an internal dissemination mechanism
  or strategy

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To conclude

• We need to learn to work with our partners
• Understand each others reality
• Be patient

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For more information go to www.0-5-30.com sonia.
dugal_at_ssss.gouv.qc.ca ann.royer_at_ssss.gouv.qc.ca
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Questions?