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Institutional Effectiveness Workshop

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Title: Institutional Effectiveness Workshop


1
Institutional Effectiveness Workshop
  • Presented to Student Development
  • July 25, 2003

2
Concepts
  • Institutional Effectiveness and Outcomes
    Assessment
  • SACS Accreditation Expectations
  • Institutional Effectiveness Model
  • Implementing Institutional Effectiveness in your
    unit

3
Terminology
  • College Mission Statement and Goals
  • Unit Purpose Statements
  • Unit Objectives/Intended Outcomes
  • Inputs, Processes, Outcomes
  • Strategic Planning
  • Outcomes Assessment

4
Unit Plans
  • Developing a Unit Purpose Statement
  • Writing Unit Objectives/Expected Outcomes
  • Developing Procedures/Methods of Assessment
  • Identifying the Criteria for Success
  • Reporting Assessment Results
  • Using Results for Improvement (Closing the Loop)

5
Other Expectations ?
6
Emergence of the Assessment Movement
  • Began in early 1980s
  • To Strengthen Quality in Higher Education (NCHE,
    1982)
  • W. Bennett Secretary of Education
  • A Nation at Risk, 1983
  • To Reclaim a Legacy, 1984
  • Involvement in LearningRealizing the Potential
    in American Higher Education (NIE, 1984)

7
Emergence of the Assessment Movement
  • In Search of Excellence Peters and Waterman,
    1982
  • Each Commission / report called for
  • a reform in higher education
  • development of excellence in education,
  • assessment of achievement / student learning

8
Emergence of the Assessment Movement
  • 1990s
  • National Education Goals 1991
  • Higher Expectations for Higher Education- 1993 -
    called for increased focus on student learning
  • Publications and articles on applying Continuous
    Quality Improvement (CQI) in colleges and
    universities appeared

9
Emergence of Assessment Movement
  • Reauthorization of Higher Education Act 1992
  • Called for more data student completion rates
  • Wingspread Conference 1994
  • Called for Accreditation reform assurance of
    quality in higher education

10
Emergence of Assessment Movement
  • Interest at the state level
  • Critical Success Factors
  • Accountability Measures and Standards
  • Performance Funding
  • Program and Services Reviews

11
Shift to Outcomes Assessment
  • 1987 - The Federal Government (Bennett) adopted
    new policies requiring regional accrediting
    associations to require colleges and universities
    to measure and document their effectiveness
    for accreditation

12
Role of Accrediting Associations
  • Plays a Gatekeeper role
  • Ensures to the public that institutions meet or
    exceed established regional standards
  • Without accreditation status, institutions cannot
    participate in federal programs and its students
    are not eligible to receive federal financial aid

13
Shift to Outcomes Assessment
  • How was Institutional Effectiveness to be
    measured?
  • Mission/Purpose appropriate to higher education
  • Educational Objectives consistent with the
    Mission /Purpose
  • Regular evaluation of student academic
    achievement
  • Use of results for improvement
  • Evidence/documentation to prove it

14
Shift to Outcomes Assessment
  • Southern Association of Colleges and Schools
    (SACS), Commission on Colleges (COC) was first to
    require colleges/universities to implement
    institutional effectiveness and outcomes
    assessment
  • Criteria for Accreditation 1987
  • Section III Institutional Effectiveness
  • Principles of Accreditation Foundations for
    Quality Enhancement 2003

15
Shift to Outcomes Assessment
  • Accrediting associations followed SACS in
    implementing outcomes assessment
  • Early 1990s
  • North Central Association of Colleges and Schools
  • Middle States Association
  • Mid to late 1990s
  • Western Association
  • Northwest Association

16
Criteria and Principles
  • Both the SACS Criteria for Accreditation and the
    Principles of Accreditation represent minimum
    standards of good practice in higher education.

17
Criteria Section IIIInstitutional Effectiveness
  • The college MUST
  • Develop a broad -based system to determine
    institutional effectiveness appropriate to its
    Mission
  • Use the Mission as the foundation for planning
    and evaluation
  • Use a variety of assessment methods
  • Demonstrate the use of the results of planning
    and evaluation to improve of both educational
    programs and support services

18
Criteria Section IIIInstitutional
Effectiveness
  • Educational Quality will be judged finally by
    how effectively the institution achieves its
    mission and goals (Criteria, p.19)

19
Definition
  • Institutional Effectiveness is the extent to
    which an institution is
  • achieving its Mission and Goals.
  • matching our performance to purpose

20
Criteria Section III Institutional
Effectiveness
  • All Programs and Administrative and Educational
    Support Services MUST
  • Establish a clearly defined purpose
  • Formulate educational goals to support its
    purpose
  • Develop and implement procedures to evaluate the
    extent to which the goals are achieved
  • Use the results of the evaluations to improve
    educational programs and administrative and
    educational support services

21
Principles of AccreditationFoundations of
Quality Enhancement
  • College must comply with
  • The Principles defined as integrity and
    commitment to quality enhancement
  • 12 Core Requirements
  • 53 Comprehensive Standards
  • 8 Requirements mandated by the 1998 Higher
    Education Amendments

22
Principles of AccreditationFoundations for
Quality Enhancement
  • Accreditation is based upon an institutional
    commitment to student achievement.
  • The concept of quality enhancement is at the
    heart of the COCs philosophy of accreditation
    this presumes each member institution is engaged
    in an ongoing program of improvement and can
    demonstrate how well it fulfills its stated
    mission.
  • ...an institution is expected to document
    quality and effectiveness in all its major
    aspects.

23
Principles of Accreditation Foundations for
Quality Enhancement
  • Core Requirement 5
  • The institution engages in ongoing, integrated,
    institution-wide research-based planning and
    evaluation processes that incorporate a
    systematic review of programs and services that
    (a) result in continuing improvement and (b)
    demonstrate that the institution is effectively
    accomplishing its mission.

24
Principles of AccreditationFoundations of
Quality Enhancement
  • Core Requirement 10
  • The institution provides student support
    programs and activities consistent with its
    mission that promote student learning and enhance
    the development of students.

25
Principles of AccreditationFoundations of
Quality Enhancement
  • Institutional Effectiveness - Comprehensive
    Standard 16
  • The institution identifies expected outcomes for
    its educational programs and its administrative
    and educational support services assesses
    whether it achieves these outcomes and provides
    evidence of improvement based on analysis of
    those results.

26
What are Outcomes ?
  • College as a Linear System
  • INPUTS PROCESSES OUTCOMES
  • Resources registration
    knowledge
  • Students teaching
    skills
  • Employees policies
    attitudes
  • Facilities services
    behaviors
  • Finances
    satisfaction

    Suggestions for Improvement

27
What is Assessment?
  • Assessment is the systematic process of gathering
    and interpreting information to discover if a
    program or service is meeting their established
    objectives and then using that information to
    improve the program or service.

28
A Model for Implementing Institutional
Effectiveness (Outcomes Assessment)
  • Meets accreditation requirements ?
  • Compatible with state accountability initiatives?
  • Mission and Goals driven ?
  • Student and customer centered ?
  • Provides the framework for
  • outcomes assessment
  • use of results for improvement ?
  • documentation of quality and effectiveness?
  • Is SIMPLE to implement and maintain?

29
Definition
  • CFCC Institutional Effectiveness Process
  • A college-wide continuous improvement planning
    and evaluation process that provides evidence the
    college is effectively accomplishing its mission
    and goals.

30
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31
How does Institutional Effectiveness (Outcomes
Assessment) Relate to Strategic Planning and
other types of planning taking place on campus?
32
Strategic Planning
  • Examines the bigger issues
  • Colleges overall intent (mission and goals)
  • Fit in the service area, community
  • Answers What actions should we take How much
    will it cost
  • Focus is means resources inputs
  • Examples budget planning, facilities master
    planning, enrollment and FTE projections, program
    planning, five year equipment plans, staffing,
    parking, supplies, materials

33
Institutional Effectiveness (Outcomes Assessment)
  • Focus is Outcomes desired results
  • Answers tough questions
  • What effect have our resources (inputs) and
    actions had on students?
  • Do graduates know what we think they know and
    can they do what their degree implies?
  • How do we prove that ?
  • This is a more challenging thought process

34
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35
Goals and Objectives
  • Goal overall statement of intent broad in
    scope
  • Ex. Provide excellent vocational programs that
    prepare graduates for jobs.
  • Objective/Expected Outcome - more specific
    statement of intent measurable
  • Ex. Graduates of the welding program will have
    the skills required for entry level employment in
    the welding field.

36
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37
Goals and Objectives
  • To eliminate confusion with goals and objectives
  • we use
  • College Mission and Goals
  • and
  • Unit Purpose and Objectives / Expected Outcomes

38
Relationship of College Mission and Goals to
Unit Purpose and Objectives
  • Verification that the college mission and goals
    are being accomplished is determined through
    assessment of objectives/expected outcomes at the
    unit level.

39
Relationship of College Mission and Goals to
Unit Purpose and Objectives
  • College Mission/Goals
  • Potential for layering
  • Unit Purpose
  • Unit Objectives/Outcomes

40
  • Developing a Unit Plan for Institutional
    Effectiveness (Outcomes Assessment) is like
    Following a Blueprint.

41
The Assessment Plan Blueprint
  • Step 1 Establish your Units Linkage to the
    College Mission and Goals
  • Step 2 - Prepare your Unit Purpose Statement
  • Step 3 Develop Administrative and Educational
    Support Services Objectives/Expected Outcomes
  • Step 4 Identify Procedures/Methods of
    Assessment and Criteria for Success
  • Step 5 Conduct Assessment Activities Report
    Results
  • Step 6 Document Use of Results for Improvement

42
Unit Planning Model
  • Link to College Mission and Goals
  • Prepare Unit Purpose
  • Make Improvements
  • (Close the Loop)
    Write Objectives/Expected Outcomes
  • Implement Plan
  • Assess Results
  • Develop Criteria for Success Identify
    Procedures / Methods of
    Assessment


43
Step 1 Establish Link to the College Mission
and Goals
  • Identify the portions of the Cape Fear Community
    College Mission Statement and Goals that your
    unit supports.

44
Step 2 Prepare the Unit Purpose Statement
  • The Unit Purpose should describe the units
    primary functions, services, core activities, and
    clients

45
Step 2 Prepare the Unit Purpose Statement
  • The unit purpose statement serves as an
    intermediate link between the College Mission and
    Goals and the more specific Unit
    Objectives/Outcomes.

46
Step 2 Prepare the Unit Purpose Statement
  • Career Services Center
  • College Mission and Goals Linkage
  • Provide a comprehensive program of students
    development services that assist students in
    achieving their goals including appropriate
    placement
  • Unit Purpose Statement
  • The Career Centers services and programsto
    assist students in the successful transition from
    the classroom to the world of work. The Career
    Center offers an array

47
Step 2 Prepare the UnitPurpose Statement
  • Getting Started
  • Unit manager might draft a statement for review
  • Have unit employees staff list major functions,
    services, responsibilities
  • Review examples from peer institutions
  • Discuss list in staff meeting
  • Combine list into statement
  • VP/supervisor approves for accuracy
  • Review annually and update

48
Exercise
  • Share Unit Purpose Statements
  • with Student Development staff.
  • Does it meet the criteria ?

49
Step 3 - Develop Objectives/Outcomes
  • Administrative Objectives/Expected Outcomes
    support the Unit Purpose Statement

50
Step 3 Develop Objectives/Outcomes
  • Three categories of Objectives Process, Outcome
    and Satisfaction
  • 1. Process Statements concern the accomplishments
    of your units functions
  • Level or volume of activity
  • Efficiency with which you conduct processes
  • Compliance with regulations, Professional
    Standards, Good Practices in the Field

51
Step 3 Develop Objective/Outcomes
  • 2. Outcome Statements concern gains you want
    those you serve to make for example, what can
    someone do after interacting with your services
    or program?

52
Step 3 Develop Objectives/Outcomes
  • 3. Satisfaction Statements describe how those you
    serve rate their satisfaction with your units
    processes or services.

53
Step 3 Develop Objectives/Outcomes
  • Majority of administrative objectives will be
    process and client satisfaction oriented
  • Educational Support Units (ex. Career Center,
    Counseling, LRC,) and Units contributing directly
    to student learning will include statements
    focused on the outcome of students involvement
    with the Unit

54
Process Objectives
  • Level or volume of activity
  • Registrar - number of students registered
  • Academic Advising counts of student contacts
  • Accounting number of accounts maintained,
    transactions processed
  • Library number of user transactions
  • Administrative units often justify their
    existence based on amount of service provided or
    work accomplished

55
Process Objectives
  • Unit efficiency
  • Unit efficiency might include improvements
    concerning cost savings and time.
  • These types of objectives might seek to analyze
    the units efficiency compared to normative
    data at similar institutions ( ex. NACUBO)

56
Process Objectives
  • National Association of College University
    Business Officers (NACUBO) Normative
    Comparisons for Registration Functions
  • Average Turnaround Time to Process Official
    Transcript Request
  • Average Turnaround Time to Process Student
    Enrollment Verification Request
  • Average Turnaround Time to Process Grade Reports
  • Average Turnaround Time to Process Graduation
    Eligibility Determination

57
Process Objectives
  • Professional Standards or good practice in the
    field
  • Voluntarily adopted or forced by a regulatory
    agency
  • Examples
  • Council for the Advancement of Standards (CAS)
  • American Institute of Certified Public
    Accountants
  • OSHA or Fire Marshalls standards for facilities
  • Health Department requirements for food services
  • Federal Government

58
Process Objectives
  • Council for the Advancement of Standards (CAS)
  • Sample of Functional Area Standards and
    Guidelines
  • 1. Academic Advising
  • 2. Admissions Programs and Services
  • 3. Alcohol and Other Drug Programs
  • 4. Campus Activities
  • 5. Career Planning and Placement
  • 6. Counseling Services
  • 7. Disability Support Services
  • 8. Financial Aid
  • 9. Registrar Programs And Services
  • 10. Student Orientation Program
  • 11. Outcome Assessment and Program Evaluation

59
Examples of Process Objectives
  • 1. The college bookstore will provide textbooks
    to students and faculty in a timely manner.
  • 2. Food Services will receive superior ratings
    from monthly Health Department Inspections.
  • 3. Energy management activities will result in
    cost savings to the college.
  • 3. The Accounting Office will process vendor
    statements in a timely manner.
  • 4. The Financial Aid Office will receive clean,
    audits with no exceptions or concerns.

60
Outcome Objectives
  • Concern gains you want those you serve to make
    Ex. What can someone do after interacting with
    your service or program?
  • The ability of students/patrons to use library
    resources following an orientation or workshop
    session on those services
  • The students ability to prepare a resume based
    upon guidance provided in the Career Center
  • The facultys ability to utilize instructional
    media based upon equipment and training provide
    by the Media Center

61
Examples of Outcomes
  • 1. Students will be able to access library
    resources using a variety of formats.
  • 2. Graduates will be able to write a resume.
  • 3. Students will know how to complete the
    registration process online.
  • 4. Faculty will be proficient in the use of
    Smart Boards.
  • 5. Unit managers will understand how to write
    objectives for their units.

62
Satisfaction Objectives
  • Range from student, graduate and/or client
    overall satisfaction with services to
    satisfaction with components of individual
    services

63
Examples of Satisfaction Objectives
  • 1. Students will be satisfied with the
    registration process.
  • 2. Faculty and Staff will be satisfied with the
    employee benefits services provided by the
    Personnel Office.
  • 3. Students be satisfied with intramural
    activities.
  • 4. Patrons will be satisfied with the LRC hours
    of operation.
  • 5. Employees and students will be satisfied with
    the cleanliness of the facilities.

64
Duration of Administrative Objectives
  • Normally, administrative objectives are
    established for one year.
  • Some objectives may require accomplishment
    incrementally beyond a year.
  • Others may be accomplished in less than a year.

65
Guidelines for Developing Administrative
Objectives
  • Must be linked to the College Mission and Goals
    and the Unit Purpose
  • This is necessary to turn what otherwise would
    be Unit effectiveness into overall Institutional
    Effectiveness.

66
Guidelines continued
  • Ask Given the personnel and resources we
    currently have, how can our unit improve its
    services ?
  • Writing objectives for the primary purpose of
    making requests for additional resources
    undermines improvement because
  • The absence of resources will be used as a reason
    for not making improvements.

67
Guidelines continued
  • Avoid tendency to develop only those objectives
    you are certain you can accomplish
  • Write objectives that stretch the unit to be
    effective and improve services for clients
  • Units should be free to stretch without fear
    that results will be used punitively or for
    personnel evaluations

68
Guidelines continued
  • First, identify a potential long list of
    administrative objectives supporting the Unit
    Purpose
  • From the long list, select between 3 and 5
    objectives to assess at a time
  • Make sure that each objective includes only one
    concept or service
  • Keep your long list and update annually

69
Unit Exercise
  • With members of your unit, develop a long list of
    objectives and record the long list on the
    flip chart.
  • Review the Unit Purpose Statement including unit
    functions, services, and core activities.
  • Objectives should be results oriented
    statements

70
Unit Exercise
  • Consider these questions
  • What are the most important results or impacts
    that should occur as a result of your units
    activities?
  • What are your critical work processes and how
    should they function to be effective?
  • Does your unit effect the abilities of
    students/clients after services have been
    provided?
  • What should the end user experience and gain
    through interaction with your unit?

71
Unit Exercise
  • Are there any professional standards or
    regulatory requirements your unit should meet?
  • Efficiency ?
  • Volume or level of activity ?

72
Step 4 Identify Procedures/Methods of Assessment
  • Once objectives are developed, you must define
    and identify the sources of evidence you will
    use to determine whether you are achieving the
    objectives.

73
Step 4 Identify Procedures/Methods of Assessment
  • Exactly How will the objective/outcome be
    accomplished ?
  • What source(s) will provide or generate the
    information or data to know if the unit
    objectives are being met?
  • Where will you find documentation /evidence ?
  • These questions lead to the identification of the
    Procedures/Methods of Assessment for each
    objective.

74
Step 4 Identify Procedures/Methods of Assessment
  • Common Assessment Methods
  • Client Satisfaction - Attitudinal Surveys
  • Direct counts of unit services, records data,
    minutes, reports,
  • External Evaluation - neutral party, auditors,
    professional standards, consultants, peer groups,
    benchmarking
  • Outcomes - pre post tests, observations,
    assessment tests, workshop evaluations

75
Client Satisfaction Methods
  • Surveys
  • Locally developed
  • Surveys designed, administered, tabulated and
    distributed in-house by colleges own staff.
  • National Standardized
  • Surveys developed for college use by vendors
  • American College Testing (ACT)
  • Educational Testing Service (ETS)
  • Noel Levitz

76
Client Satisfaction Methods
  • First, know your clients
  • Examples
  • Admissions Office - students, parents
  • Career Center - students, employers, faculty
  • Library Students, faculty, public
  • Media Services faculty, students indirectly
  • Personnel employees, job applicants
  • Maintenance college departments, students
    indirectly

77
Client Satisfaction Methods
  • National Standardized Surveys
  • Advantages
  • normative data for comparison with other colleges
  • well designed instruments
  • process, mail, distribute results
  • customized reports
  • Limitations
  • cost
  • no distinction made for differences in unit
    functions or services across colleges
  • does not include services unique to a campus
  • lacks institutional appearance / not tailored to
    the college

78
Client Satisfaction Methods
  • Locally Developed Surveys
  • Advantages
  • survey items tailored specifically to college
    structure
  • ability to adjust, change items as needed
  • focuses on services you want to assess
  • permits point-of-contact surveys for individual
    units
  • Limitations
  • lack of comparable results among peer colleges
  • labor intensive to prepare, tabulate, distribute
  • software (ex. Bubble Publishing) to support
    process

79
Client Satisfaction Methods
  • Cape Fear Community College Surveys
  • Graduating Students on-going collect at
    intent to graduate point
  • Early Leavers fall semester
  • Currently Enrolled Students program review
  • Employers program review annual state survey
  • Advisory Committees program review
  • Faculty and Staff annually spring semester
  • Point-of-Contact Surveys as needed

80
Client Satisfaction Methods
  • CFCC Surveys collectively
  • provide good preliminary assessment of client
    satisfaction with services educational programs
  • raise a flag for services with satisfaction
    ratings less than what the unit thinks they
    should be
  • provide early warnings for further study
  • identify opinions/trends common to different
    client groups
  • Some surveys do not provide detailed questions
    for detailed analysis of unit services.

81
Client Satisfaction Methods
  • Point - of- Contact Surveys
  • collects more detailed information on particular
    aspects of services
  • Distributed, collected at the time client
    receives services
  • 3 circumstances
  • as a routine assessment
  • when service is not performing as it should
  • when services were rated less than desirable on
    one of the other institutional surveys

82
Client Satisfaction Methods
  • Point-of-Contact Surveys
  • Advantages
  • detailed enough to provide specific information
    leading the unit to direct corrective action
  • unit receives instant feedback and tabulation
  • unit can immediately put a fix in place
  • unit was involved so they attach credibility to
    results

83
Client Satisfaction Methods
  • Point- of- Contact Surveys
  • Limitations
  • time required for constructing, administering
  • tendency toward over surveying students
  • response rates tend to decline if over surveying
  • Avoid over reliance on point-of-contact surveys
    if there is another way to do the assessment.
  • Swap surveys with other institutions to help
    identify appropriate survey questions for each
    unit.

84
Client Satisfaction Methods
  • Improving Credibility of Surveys
  • depends on nature of questions asked
  • use 4 or 5 point scale
  • provide a not applicable
  • conditions which questions are answered
  • Anonymity important
  • overall response rate
  • avoid mailing
  • use captive audiences

85
Client Satisfaction Methods
  • Improving Credibility of Surveys
  • depends on survey design
  • questions should solicit feedback suitable for
    analysis
  • centralized support
  • survey design
  • survey software
  • data analysis
  • coordination to avoid over surveying

86
Direct Methods
  • a simple count of volume or level of unit
    activities
  • data that already exists or is to be collected
    and kept in records, reports, minutes, files

87
Direct Methods
  • Direct Counts of Unit Efficiency or Effectiveness
  • Foundation funds raised scholarships awarded
  • Counseling- use of services count of contacts
  • Campus Parking availability of parking
  • Maintenance work order response time
  • Personnel vacancies processed filled
  • Registrars Office grade postings
  • Printing Services printing response time
  • Financial Aid financial aid applications
    processed
  • Business Services audit exceptions

88
External Evaluation Methods
  • Auditors -FTE, Fiscal, Inventory Control,
    Financial Aid
  • OSHA Safety Inspection Reports
  • Fire Marshall Inspection Reports
  • Health Department Inspection Reports
  • State Board Inspections (Cosmetology,Child Care)
  • Consultants
  • Evaluation by Peer Groups
  • Benchmarking with similar colleges
  • American Library Association (ALS) Standards
  • Council for the Advancement of Standards (CAS)

89
Methods for Measuring Outcomes
  • Outcomes are the skills or knowledge attained by
    clients once a service is received.
  • Examples of Methods
  • Observations/Records of Performance
  • Workshop Pre- and post tests
  • Assessment of student performance by someone
    outside the unit
  • Workshop evaluation form (attainment of skills,
    knowledge))

90
Procedures/Methods of Assessment
  • SACS stresses the importance of using multiple
    Procedures/ Methods of Assessment for each
    objective whenever possible.

91
Unit Exercise
  • 1. From the long list of objectives/expected
    outcomes, select the 3 to 5 that you plan to
    implement this year.
  • 2. Identify at least two procedures/methods of
    assessment for each objective/expected outcome.

92
Unit Exercise
  • What sources of evidence will provide the
    information/data you will use to determine
    whether you have achieved the objective /expected
    outcome?
  • Think about the different methods surveys,
    counts, records, audits, professional standards,
    pre and post tests, observations, etc.

93
Step 5 Developing Criteria for Success
  • Criteria are the targets for success, achievement
  • Targets indicate what ought to be and not what
    is (the baseline data)
  • Always aim for a criterion level that stretches
    your units performance

94
Examples - Criteria for Success
  • The quarterly physical inspections report
    (method) will reveal a 25 decrease in the number
    of deficiencies noted in the previous year.
  • Eighty percent (85) of the faculty responding to
    the annual Faculty/Staff Survey (method) will
    respond either agree or strongly agree with
    the statement The bookstores performance in
    ordering textbooks and supplies meets my
    expectations

95
Examples Criteria for Success
  • The number of thefts which are described in crime
    reports (method) as easily preventable by
    appropriate crime prevention strategies will be
    zero for the college each fiscal year.
  • The FTE audit report (method) will reveal no
    exceptions or concerns for the college for FY
    2001-2002.

96
Step 5 Developing Criteria for Success
  • Avoid setting success criteria at a high level
    and only for services you are positive are being
    done well (no need to assess this)
  • Avoid setting targets so low that it is easy to
    accomplish and does not result in significant
    improvement

97
Step 5 Developing Criteria for Success
  • Getting Started
  • Alternative Scenario Approach
  • a. unit selects a percentage or level of
    improvement
  • b. then, discuss what the service would be like
    if it reached that level
  • c. choose two other levels, one higher and one
    lower than the original and discuss these
    choices
  • d. this discussion usually leads to a level of
    improvement the staff is comfortable and is
    realistic given the resources available

98
Step 5 Developing Criteria for Success
  • Peer Institutions and Professional Meetings
  • Contact individuals at a peer institution
    providing the same service to compare objectives
    and criteria
  • Many professional meetings have sessions dealing
    with expectations for services

99
Step 5 Developing Criteria for Success
  • Two ways to win
  • 1. Meet your criteria and celebrate success
  • 2. Do not meet your criteria but implement
    procedures for further improvements to meet your
    criteria at end of the next cycle

100
Unit Exercise
  • Establish the Criteria for Success for your
    Objective.
  • Identify more than one criteria that will be your
    targets for determining if you have met the
    objective.
  • Ask If our unit is functioning the way we think
    it ought to function, what will be our scores
    for measuring achievement?

101
Step 6 Conduct Assessment Activities Report
Results
  • Put your Assessment Plan into Action
  • Set a schedule for assessment activities
  • Determine activities to be carried out at college
    level or by personnel in the unit
  • Consult with Research Office
  • Ensure survey items relate to the units
    objectives to yield useful information
  • Consider time to prepare point-of-contact
    surveys, sampling, when and how to administer,
    etc.
  • Put data collection methods in place

102
Step 6 Conduct Assessment Activities Report
Results
  • Reporting Results
  • Results should summarize key findings based upon
    the assessment methods and success criteria
  • Results should be related directly to the
    objective they were designed to measure
  • The results should be complete enough to convince
    reader assessment took place
  • Keep detailed documentation of results on file
    for at least 3 years prior to a SACS visit.
  • If incomplete, SACS Team will ask for actual
    surveys, spreadsheets, etc.

103
Unit Exercise
  • Report results for your objective based on the
    procedures/methods of assessment and the criteria
    for success.

104
Step 7 Document Use of Results for Improvement
  • Implementing your plan and documenting the
    results provide the transition to the most
    important part of the Units activities
  • Use of Results for Improvement
  • (Closing the Loop)

105
Step 7 Document Use of Results for Improvement
  • Documenting the use of results to improve
    services provides evidence of the extent to which
    the Unit Purpose is accomplished and ultimately,
    the extent to which the College Mission and Goals
    are achieved.

106
Step 7 Document Use of Results for Improvement
  • Analyze your results
  • What can you infer from the data?
  • What changes/improvements have you made (or will
    make) based on assessment results?

107
Step 7 Document Use of Results for Improvement
  • Use your Results
  • Typical changes and improvements
  • Organizational
  • Resources
  • Revamping Unit Procedures and Policies

108
Step 7 Document Use of Results for Improvement
  • Use your Results
  • Modifying or expanding relations with public,
    external agencies, other units
  • Changes to comply with regulations
  • Decisions regarding action may also lead to
    restructuring or revision of your units
    objectives for following year

109
Step 7 Document Use of Results for Improvement
  • It is absolutely necessary to create a paper
    trail for describing assessment activities
    throughout the college and resulting
    improvements.
  • According to one of the accrediting association
    employees,
  • If is is not written down, it did not happen.

110
Step 7 Document Use of Results for Improvement
  • In arms negotiations between President Ronald
    Reagan and Mr. Mikhail Gorbachev, President
    Reagan said that he would Trust, but verify.
  • SACS will trust, but will verify through a review
    of your documentation that assessment has taken
    place and improvements have been brought about.

111
Step 7 Document Use of Results for Improvement
  • Create Occasions to Review Results
  • Staff meetings
  • Retreat
  • There are never enough occasions to recognize
    and celebrate achievements !

112
Unit Exercise
  • Think of at least two improvements or changes
    that could be made based on the use of results.

113
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114
Internet Resources for Assessment
  • Internet Resources for Higher Education Outcomes
    Assessment
  • http//www2.acs.ncsu.edu/UPA/assmt/resource.htm
  • CFCC Institutional Effectiveness web page
    www.cfcc.net , go to Departments
  • Contact us Ext. 7003 (Gerry), 7327 (Monica) or
    7006 (Patsy)

115
  • The End
  • Have a Great Weekend!!
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