Lee Hartman

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Market Trends Solutions for Flexible Packaging
Lee Hartman Brad Walker Printpack Inc.
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Market Trends

• Todays News

Superfoods Pomegranate esp. in beverages AÇaÍ
an antioxidant rich berry (from the Amazon)
Exotic premium Minute Maid Antioxidant drink
Lipton Green Tea drink Oregon business creates
chocolate for those with allergies All natural
Organic Matte Film/Inks/Coatings/Paper
Chocolate comes to Life Chocolate Oat
Crunch Share of Stomach- Competition
Intensifies
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Market Trends

• Todays News

WSJ Article Chocolate comes with a Users
Manual Portion Control 100 calorie
Packs Nutrients - Omega 3s, Anti-Oxidants Vitamin
Fortified. Good for you as well as a
treat? Better for you Foods On the drop Low
carb On the rise Low/No Fat no Trans-fat
Gluten-Free Food specific for your Blood
Type Snyders launches 1st Wholegrain
Snack Kellogg increasing focus on Health
Wellness
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Market Trends

• Todays News

The Message.. Eat Well or Die!!
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Market Trends

• Younger for Longer
• The New Melting Pot
• Green v. Green
• The World is Flat
• Car Culture
• Scrimp Splurge

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Market Trends

• Younger for Longer
• (Part I)

• Kids today are used to senses being inundated.
• Flash needed to get their attention.
• How does packaging provide a solution?
• Shapes
• Games
• Promotions
• Prizes
• Ink Jet

Specialty Inks Metallic Fluorescent Glow in
the dark
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Inkjet Printing Game/Prize/Coupon
Random Unique Messages
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Market Trends

• Younger for Longer
• (Part I)

• Gen X Gen Y like Clear Packaging see what
  you get.
• How does packaging provide a solution?
• Clear High Barrier Films and cups

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Market Trends

• Younger for Longer
• (Part II)

• Baby Boomers have want to stay active and
  will pay for quality of life
• Reseal/Reclose
• EZ Open
• Single Serve
• Convenience
• Minimal Prep Clean-up

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Easy-to-Use/Easy-Open
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Market Trends

• The New Melting Pot
• Bi-lingual requirements space limitations
• Increased demand for unique flavors
• Packages reminiscent of home country
• Ethnic Foods on the rise

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Market Trends

• Green v. Green

• Sustainability - Life Cycle Inventory
• Profitability
• NatureFlex,PLA films
• Ethical Claims

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Market Trends

• The World is Flat

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Market Trends

• The World is Flat

• Power of Super centers Store Brands
• Co-branding Hershey Snyders of Hanover
  collectively provide a premium product
• Mass Customization
• New Flavors
• Generation X more ethnically and culturally
  diverse

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Market Trends

• The Car Culture

Americans want Convenience
Portability Single Serve On-the-go cups EZ
Open Minimal Prep
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Market Trends

• Scrimp Splurge

• Consumers like saving - but dont mind
  spending for what they want!!
• Wal-mart, Target, Costco have generics covered
• The trick is making your product a Splurge.

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Market Trends

• Scrimp Splurge

• How can packaging help?
• Provide Shelf Impact
• Showpack
• High end graphics structure soft, thick feel
• Prestige Reinforce the consumers identity
• Indulge loved ones or yourself

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Splurge Packages
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Textured Packaging
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Market Trends

• Younger for Longer
• The New Melting Pot
• Green v. Green
• The World is Flat
• Car Culture
• Scrimp Splurge

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Market Trends

• Conclusion

Consumers have money!! Let packaging help you
add value.
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(No Transcript)
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Portion Control/Single Serve
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Stand Up Pouch
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Shelf-Impact
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Shelf-Impact/High End Graphics
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Market Trends
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Market Trends
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Market Trends
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Market Trends
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Stand Up Pouch
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Textured Packaging