Astro

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CREATING SUPERCHARGED PRODUCTS BRANDS
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ian myles
Vice President _at_ Astrostudios
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ASTRO was included in 2003s FAST 50 companies
to watch.
ASTRO has won numerous Design Awards including
2 Business Week Design of the Decade awards and
a 2003 Catalyst Award.
BUSINESS IMPACT Over the past 12 years ASTRO
programs have helped create over 10 billion
dollars in new revenue for companies worldwide.
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Central Dilemma
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Central Dilemmato Environmentally friendly
product design.
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Central Dilemmato Environmentally friendly
product design.
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Central Dilemmato Environmentally friendly
product design.
Ecology.
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Central Dilemmato Environmentally friendly
product design.
Ecology.
Consumerism.
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Central Dilemmato Environmentally friendly
product design.
Ecology.
Consumerism.
Industrial production.
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Central Dilemmato Environmentally friendly
product design.
Ecology. Respect, Love Protection.
Consumerism.
Industrial production.
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Central Dilemmato Environmentally friendly
product design.
Ecology. Respect, Love Protection.
Consumerism. We design, make and sell Stuff
Industrial production.
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Central Dilemmato Environmentally friendly
product design.
Ecology. Respect, Love Protection.
Consumerism. We design, make and sell Stuff
Industrial production. Factories convert large
quantities of material energy into un-natural
stuff.
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Central Dilemmato Environmentally friendly
product design.
Ecology. Pay more attention.
Consumerism.
Industrial production.
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Central Dilemmato Environmentally friendly
product design.
Ecology. Pay more attention.
Consumerism. Keep clients consumers happy -
encourage better lifestyle habits.
Industrial production.
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Central Dilemmato Environmentally friendly
product design.
Ecology. Pay more attention.
Consumerism. Keep clients consumers happy -
encourage better lifestyle habits.
Industrial production. Eye on economy
processs. Drive change.
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Central Dilemmato Environmentally friendly
product design.
Consumerism. Keep clients consumers happy -
encourage better lifestyle habits.
Industrial production. Eye on economy
processs. Drive change.
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Drive Change.
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Drive Change.
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Change.
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Change.
?
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Change.
?
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Change.

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encourage better lifestyle habits.
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Consumerism. Keep clients consumers happy -
encourage better lifestyle habits.
Discourage Excess.
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Consumerism. Keep clients consumers happy -
encourage better lifestyle habits.
Discourage Excess.
Frugal is Beautiful.
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Consumerism. Keep clients consumers happy -
encourage better lifestyle habits.
Discourage Excess.
Frugal is Beautiful.
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Less is More. Better.
Ludwig Meis Van Der Rohe
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Less is More. Better.
Anybody in hardware development !
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Less is More. Better.
Anybody in hardware development !
Frugal is Beautiful.
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Frugal is Beautiful.
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Standards
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Standardsare a beautiful thing.And we all need
to embrace more of them.
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Standardsare a beautiful thing.And we all need
to embrace more of them.The metric system would
be a good start.
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Standards
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Even if their origins are unknown,
Standards
we should question.
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Standards
Even if their origins are unknown,
we should question.
Red / Greenis the most commonform of color
blindness.
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Standards
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They should now and again be overhauled.
Standards
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They should now and again be overhauled.
Standards
The Qwerty keyboard layout.
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They should now and again be overhauled.
Standards
The Qwerty keyboard layout.
.was designed to slow down typing speeds.
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All energy standards,technical
behavioral,need to be rethought.
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All energy standards,technical
behavioral,need to be rethought.
Positively.
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What would make acharging brick Green ?
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What would make acharging brick Green ?
Reduce ReUse ReCycle
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What would make acharging brick Green ?
Reduce ReUse ReCycle
Energy Waste.Landfill / Oceanfill
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What would make acharging brick Green ?
Reduce ReUse ReCycle
Energy Waste.Landfill / Oceanfill
On MORE products.
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What would make acharging brick Green ?
Reduce ReUse ReCycle
Everything.
Energy Waste.Landfill / Oceanfill
On MORE products.
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Half of Humanity will use a cell phone in 2008.
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Half of Humanity will use a cell phone in
2008.The GSM Association estimates that1
Billion new phones will be made sold in 2008.
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Half of Humanity will use a cell phone in
2008.The GSM Association estimates that1
Billion new phones will be made sold in
2008.Each will ship with its own charging
brick.
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Half of Humanity will use a cell phone in
2008.The GSM Association estimates that1
Billion new phones will be made sold in
2008.Each will ship with its own charging
brick.
All different.
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All different.2010s landfill.
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How about fewer charging bricks in our life, and
our landfill ?
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How about fewer charging bricks in our life, and
our landfill ?
2010
2011
2012
2009
2013
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How about fewer charging bricks in our life, and
our landfill ?
2010
2011
2012
2009
2013
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How about fewer charging bricks in our life, and
our landfill ?
2010
2011
2012
2009
2013
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How about fewer charging bricks in our life, and
our landfill ?
2010
2011
2012
2009
2013
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How about fewer charging bricks in our life, and
our landfill ?
2010
2011
2012
2009
2013
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Motorolas mail back envelope for old cellphones.
Going to have one for Greenplug ! - every product
should have one.
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Given that you probably dont want yet another
one in the first place,
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Given that you probably dont want yet another
one in the first place,what kind of Power brick
would you want to keep for 5 years ?
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Given that you probably dont want yet another
one in the first place,what kind of Power brick
would you want to keep for 5 years ?
A better one.
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A Greenplug could be any brand and any design.
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A Greenplug could be any brand and any design.
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A Greenplug could be any brand and any design.
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A Greenplug could be any brand and any design.
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Astro started to design
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Same part is used for both halves
Logo plate / AC adapter connector ports share the
same cavity/footprint.
Long narrow form factor
Display area and Retractor area share the same
cavity/footprint.
Cable retractors Connectors rest in bay once
retracted
Twist unit to activate display
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Silicon over mold / booty w/bay for cord
management
AC connector
EMI enclosure
Display
Coin Purse like slot for cable stowing
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Display
Elastomeric rings help retain cables
3 bays for cable wrapping
Fabric logo tab adds iconic branding and reduces
the need for pad printing
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Lights can warn of efficiency loss or charge
status from across the room
Multi-color light provides direct power/status
feedback
Efficient design locates cord management around
the device perimeter.
Adaptor label docks visible to the user for easy
identification
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Simple 2 piece plastic housing design
Display angled to face the user
Plug/adaptor dock in the bottom of device
Bold colorful visual w/ iconic cord wrap
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Flexible rubber outer ring captured by simple
plastic inner housings
Flipped open for cable access
Flipped closed for slim desktop profile
Long narrow form factor / accent color for
stylish iconic appeal
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Flexible rubber outer ring captured by simple
plastic inner housings
Flipped open for cable access
Flipped closed for slim desktop profile
Color-coded connector outputs
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Cable wraps the inner perimeter of the lid,
provides user easy access when open
Integrated soft travel case (hemp?)
Case serves as a integrated Base/storage when
device is in use.
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2nd Proof of Concept prototype getting ready for
CES 08.
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2nd Proof of Concept prototype getting ready for
CES 08.
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Whatever form or brand a Greenplug takes,Astro
will be on stand by to design them.
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Whatever form or brand a Greenplug takes,Astro
will be on stand by to design them.
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Creating whats next !
Thank you!
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Creating whats next !
Thank you!
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