MOVING FORWARD The FoothillDe Anza Foundation

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MOVING FORWARDThe Foothill-De Anza Foundation

• Marie Fox Ellison, CFRE
• Executive Director

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Presentation

• Reflection of Past Year
• Mission, Values and Strategies--Aligning the
  Foundation with the District
• The New Reality--Why a Community College Needs
  and Deserves Substantial Support
• Achieving Success--Structure and Focus of
  Foundation Activities
• Moving Forward--Activating all Available
  Resources

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Mission, Values and Strategies

• The Mission of the FHDA Foundation is to raise
  and invest funds to support the educational
  excellence of Foothill and De Anza Colleges.
• Align Foundation strategies, functions and
  priorities to meet the needs of the colleges.
• Reorganize and focus small staff and Foundation
  Board to achieve greater success and support
  colleges at dollar levels now required.
• Become more proactive and less reactive in
  fundraising.

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What is The New Reality?

• Reductions in state funding threatening the
  advancement of Foothill and De Anza colleges.
• Four-year institutions raise private support, at
  very significant levels, to close funding gaps.
• Community colleges statewide and around the
  country raising support in a community college
  model--low expectations.
• Reorganize fundraising at Foothill-De Anza into a
  new model.
• Educate community (donor constituencies) to the
  new reality--community colleges now need their
  support at higher dollar levels to survive and
  thrive.

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Revenue HistoryDonor Type
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Revenue HistoryGift Level
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Revenue HistoryRestricted Giving
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Revenue History Unrestricted Giving
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Reorganizing for Success

• Foundation Staffing
• Too small to successfully address all fundraising
  needs on both campuses.
• Structure staff and activities to achieve
  greatest results.
• Focus fundraising on several broad stroke themes
  rather than many different targets.
• Target untapped resources to build a larger base
  of donors.
• Create position of Associate Director
  Annual/Individual Giving.
• Add positions as budget allowsAdministrative
  Assistant, Associate Director of Foundation
  Corporate Relations.

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Foundation Organizational Chart
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Reorganizing for Success

• Foundation Board of Directors
• Look closely at diversity, board-related needs
  and college-related needs when considering future
  board members.
• Organize fundraising by the Board into teams
  focused on themes across both campuses.
• Consider fewer Board meetings and encourage
  greater committee activity between meetings.

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Foundation Board Retreat Goals

• Reorganize efforts to achieve greater success.
• Look at total fundraising needs versus current
  level of funding and determine realistic goals.
• Focus on gifts that would be most valuable to the
  community colleges
• Flexible funding that can be directed by
  Chancellor and Presidents, and leveraged against
  other dollars from state and/or bond funding.
• Create a fundraising message that is unique to
  community colleges.
• Brainstorm fundraising themes, vision and
  messages to community.

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Themes for Breakout Groups

• EDUCATION AND OPPORTUNITY
• Funding related directly to studentsscholarships,
  student-based activities
• TEACHING AND INNOVATION
• Funding related academic curricula and improving
  learning outcomes
• ARTS, SCIENCES TECHNOLOGY
• Funding for buildings, facilities, and
  large-scale technology development

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Result of Breakout Groups

• Education and Opportunity--student needs and
  resources
• Need for unrestricted scholarship support.
• Create a consistent and reliable source of
  funding.
• Stress message of options, accessibility,
  affordability, diversity and individualized
  instruction.

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Result of Breakout Groups

• Teaching and Innovation -- teaching needs and
  resources
• Professional development for teachers,
  developing
• teaching tools and strategies that assist
  students.
• Community college faculty focused 100 on
• teaching.
• Education is affordable and very high quality.

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Result of Breakout Groups

• The 21st Century Campus -- facilities and
  technology
• New name suggested for theme.
• Emphasize perpetuity through endowments to keep
• technology and equipment relevant and
  usable.
• Keep list of funding opportunities updated to
  attract
• naming and targeted gifts when appropriate.

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Moving Forward

• Focus staff, Board and colleges on themes and
  giving opportunities within themes.
• Create targeted messages to be used by both
  campuses and in all fundraising activities.
• Begin looking at major donor prospects and
  strategizing approaches.
• Build annual giving and alumni giving to
  significantly larger levels.
• Become the new model for fundraising at the
  community colleges.

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What Can I Do?

• Remain active in Foundation activities, and
  continue to support Foundation efforts.
• Give---payroll deduction is an excellent way for
  district employees, and trustees, to give. You
  cant really be a proponent of fundraising for
  the colleges until you make personal gifts.
• Send the message to the communityFoothill and De
  Anza colleges are critical components of this
  community and of community-wide education. They
  need your financial support.