Katy OSullivan 99687887 - PowerPoint PPT Presentation

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Katy OSullivan 99687887

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airline tickets, hotel rooms,rental cars, home mortgages, new cars. ... 12 million airline tickets - 6 million hotel room nights - 6 million car rental days ... – PowerPoint PPT presentation

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Title: Katy OSullivan 99687887


1
I Think, Therefore I Save
  • Katy OSullivan 99687887
  • Suzanne Senior 99409755

2
Est. 1998
  • Business Model
  • - Started as Novel and Unproven
  • - Demand Collection System
  • - Name Your Own Price service
  • - Customer Brand Flexibility
  • Offers up to 40 saving on
  • airline tickets, hotel rooms,rental cars, home
    mortgages, new cars.
  • E-nhanced services user feedback using
    customer testimonials

3
Media Quotes
  • "So simple. So clever. So much an idea whose time
    has come that you wonder whywellit hasn't been
    done before." -Zcommerce
  • "Imagine walking up to an airline counter,
    flashing a wad of bills and offering 300 for a
    ticket to Florida when the lowest fare is 400.
    The ticket agent would probably call security.
    Yet that, in essence, is what priceline enables
    consumers to do." -The New York Times

4
Customer Awareness Chart
5

Cumulative Customers
6
Gross Profit
  • 2002 Vs. 2001 2Q Down By 13

7
Successes
  • Since 1998 sold
  • - 12 million airline tickets
  • - 6 million hotel room nights
  • - 6 million car rental days
  • Innovative and Attractive Online-Shopping
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