Title: US Global Marketing Group
1Smart PR
2A new press release element of marketing
combining
and
Search Engine Optimization (SEO)
3- Sent globally to more than
- 27 million Internet users
News Sites
- Yahoo News
- Google News
- MSN News
- AltaVista News
- AllTheWeb
- Topix
- Feedster
- Daypop
4Smart PressReleases
Smart PressReleases
5- Immediate
- world wide distribution
Contact Points
- Newsrooms
- Media outlets
- E-mail and FTP distributions
- Journalists
- Analysts
- Freelance writers
6Smart PressReleases
Smart PressReleases
7Smart PressReleases
- Each press release consists of 300 to 600 words
- Authored by our staff of professional writers
- Editing of your press release scripts is
available - Keyword analysts identify relevant search terms
- Anchor text linked to related content on your web
site - JPEG images get your photo picked up and
displayed - Each published press release receives a minimum
of 30,000 page views
8Top listings
Around the world
- In a matter of a few days!
9YAHOO Atlanta marketing
10All the Web Atlanta marketing
11AOL Atlanta marketing
12LYCOS Atlanta marketing
13Press Release Tip 1
14Keyword Phrases
- The first words of your press release headline
are the words that will most likely show up in
the search engines. - Use these keywords over and over again in the
body of your release to establish keyword
density. - Keywords become "anchor text" that direct readers
to your website in the form of authority links.
15Press Release Tip 2
16Collect Readers Information
- Without a call-to-action in the press release you
may not see the immediate value in these
releases. - Readers must perceive value in contacting you
either through email, phone, or by visiting your
website. - Make an exchange for the readers contact
information by offering an item such as
17Readers are more likely to share their contact
information in exchange for an item with
perceived value
- Sample
- Contest entry
- Advice
- Avery special discount.
- helpful information
- Statistics
- Resources
- Gift
18Press Release Tip 3
19Be a show off
- A photo will add credibility and create
curiosity. - Graphics give editors the ability to to catch
peoples attention when they are scanning
headlines.
20Press Release Tip 4
21Build credibility
- Be careful to stick to the facts.
- Use at least 2 quotes, and one of them should be
from an expert or executive within your
organization. - Testimonials form satisfied customers provide
validity. - Use excerpts from respected journals or trade
magazines. - Offer proven research statistics from respected
organizations.
22Press Release Tip 5
23Old news is bad news
- Tie your message to something that is happening
today. - A new promotion you are running.
- Results from a new study just completed.
- Tie events to the weather, politics, events, or
any other type of current news. - Plywood sales rocket as hurricane approaches
Florida coast - Home owners premiums soar in Ivans wake
24Press Release Tip 6
25Provide company information
- This is your opportunity to explain
- Affiliations
- Degrees
- Awards
- promotions.
- Include information about the person quoted in
the press release. - Provide information about the sources of your
statistical information. - Always include company information.
26Press Release Tip 7
27Be certain the reader can find you
- Include contact information with every press
release. - Plan ahead, provide a trackable
- Phone number
- Email address
- Web site address
28Press Release Tip 8
29Stay in the news year round
- Press release possibilities are limited only by
your imagination
- Partnerships
- Alliances
- New employees
- Affiliates
- Achievements
- New concepts
- New ideas
- New products
- New solutions
- New studies
- New reports
- Case studies
- Statistics
- Surveys
- Polling
- Amazing stories
- Awards
- Accomplishments
- Recommendations
- Upcoming events
- Speakers
- Holidays
- Anniversaries
- Historical reflection
- Gifts
- Charities
- Causes
- Statements
- Nomination
- Controversy
- Lawsuits
- Conflict
- Firsts
- Mystery
- Animals
- Kids
- Women
- Trends
- How-to articles
- Local angles on national news
- Free advice
- Local and national
- Issues
- Weather
- Disasters
- Labor trends
- Unique techniques
- Mistakes
- Fraud
- Contest
- Winter
- Autumn
- Summer
- Spring
- Tips
- Focus
30Press Release Tip 9
31Impress your website visitors
- Once you find your press release on sites such as
Yahoo, link to it from your web site. - Broadcast your press release to your mailing
list. - Major news outlets running a story on you brings
credibility to everything that you do.