US Global Marketing Group

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US Global Marketing Group

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AltaVista News. News Sites. AllTheWeb. Topix. Feedster. Daypop. US Global Marketing Group ... Editing of your press release scripts is available ... – PowerPoint PPT presentation

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Title: US Global Marketing Group


1
Smart PR
  • Powered by

2
A new press release element of marketing
combining
  • Public relations (PR)

and
Search Engine Optimization (SEO)
3
  • Sent globally to more than
  • 27 million Internet users

News Sites
  • Yahoo News
  • Google News
  • MSN News
  • AltaVista News
  • AllTheWeb
  • Topix
  • Feedster
  • Daypop

4
Smart PressReleases
Smart PressReleases
5
  • Immediate
  • world wide distribution

Contact Points
  • Newsrooms
  • Media outlets
  • E-mail and FTP distributions
  • Journalists
  • Analysts
  • Freelance writers

6
Smart PressReleases
Smart PressReleases
7

Smart PressReleases
  • Each press release consists of 300 to 600 words
  • Authored by our staff of professional writers
  • Editing of your press release scripts is
    available
  • Keyword analysts identify relevant search terms
  • Anchor text linked to related content on your web
    site
  • JPEG images get your photo picked up and
    displayed
  • Each published press release receives a minimum
    of 30,000 page views

8
Top listings
Around the world
  • In a matter of a few days!

9
YAHOO Atlanta marketing
10
All the Web Atlanta marketing
11
AOL Atlanta marketing
12
LYCOS Atlanta marketing
13
Press Release Tip 1
  • Optimization

14

Keyword Phrases
  • The first words of your press release headline
    are the words that will most likely show up in
    the search engines.
  • Use these keywords over and over again in the
    body of your release to establish keyword
    density.
  • Keywords become "anchor text" that direct readers
    to your website in the form of authority links.

15
Press Release Tip 2
  • CALL TO ACTION

16

Collect Readers Information
  • Without a call-to-action in the press release you
    may not see the immediate value in these
    releases.
  • Readers must perceive value in contacting you
    either through email, phone, or by visiting your
    website.
  • Make an exchange for the readers contact
    information by offering an item such as

17

Readers are more likely to share their contact
information in exchange for an item with
perceived value
  • Sample
  • Contest entry
  • Advice
  • Avery special discount.
  • helpful information
  • Statistics
  • Resources
  • Gift

18
Press Release Tip 3
  • Use Graphics

19

Be a show off
  • A photo will add credibility and create
    curiosity.
  • Graphics give editors the ability to to catch
    peoples attention when they are scanning
    headlines.

20
Press Release Tip 4
  • Use Quotes

21

Build credibility
  • Be careful to stick to the facts.
  • Use at least 2 quotes, and one of them should be
    from an expert or executive within your
    organization.
  • Testimonials form satisfied customers provide
    validity.
  • Use excerpts from respected journals or trade
    magazines.
  • Offer proven research statistics from respected
    organizations.

22
Press Release Tip 5
  • Stay Current

23

Old news is bad news
  • Tie your message to something that is happening
    today.
  • A new promotion you are running.
  • Results from a new study just completed.
  • Tie events to the weather, politics, events, or
    any other type of current news.
  • Plywood sales rocket as hurricane approaches
    Florida coast
  • Home owners premiums soar in Ivans wake

24
Press Release Tip 6
  • Identify Yourself

25

Provide company information
  • This is your opportunity to explain
  • Affiliations
  • Degrees
  • Awards
  • promotions.
  • Include information about the person quoted in
    the press release.
  • Provide information about the sources of your
    statistical information.
  • Always include company information.

26
Press Release Tip 7
  • Contact Information

27

Be certain the reader can find you
  • Include contact information with every press
    release.
  • Plan ahead, provide a trackable
  • Phone number
  • Email address
  • Web site address

28
Press Release Tip 8
  • Be Creative

29

Stay in the news year round
  • Press release possibilities are limited only by
    your imagination
  • Partnerships
  • Alliances
  • New employees
  • Affiliates
  • Achievements
  • New concepts
  • New ideas
  • New products
  • New solutions
  • New studies
  • New reports
  • Case studies
  • Statistics
  • Surveys
  • Polling
  • Amazing stories
  • Awards
  • Accomplishments
  • Recommendations
  • Upcoming events
  • Speakers
  • Holidays
  • Anniversaries
  • Historical reflection
  • Gifts
  • Charities
  • Causes
  • Statements
  • Nomination
  • Controversy
  • Lawsuits
  • Conflict
  • Firsts
  • Mystery
  • Animals
  • Kids
  • Women
  • Trends
  • How-to articles
  • Local angles on national news
  • Free advice
  • Local and national
  • Issues
  • Weather
  • Disasters
  • Labor trends
  • Unique techniques
  • Mistakes
  • Fraud
  • Contest
  • Winter
  • Autumn
  • Summer
  • Spring
  • Tips
  • Focus

30
Press Release Tip 9
  • Link Back

31

Impress your website visitors
  • Once you find your press release on sites such as
    Yahoo, link to it from your web site.
  • Broadcast your press release to your mailing
    list.
  • Major news outlets running a story on you brings
    credibility to everything that you do.
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