Digital Divide

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Digital Divide or Digital Opportunity....

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The Internet Changes Everything
Not just a technology change rather a new
communications concept . a new way of
doing business
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New Strategies for a New Economy

• Think Big, Start Small, Scale Fast --- Deliver
  Value
• Plan and Operate at e-Speed
• Create a Cause, as Well as an e-Business
• Concentrate on Core, not Context
• Differentiate Your Offering and Market It
• Stress Self Service and Simplicity
• Create Meaningful Partnerships
• Encourage Low Risk Experimentation

Its e-Business or Out of Business!
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The Digital Divide(s)?
Structural

Generational
RROI
Internet Time
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Moores Law, Metcalfes Law and Murphys Law
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Putting Things in Perspective
Years for Major Technologies to Reach 50 of
American Homes
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The Challenges

• Availability
• Accessibility
• Affordability
• Skillability
• ......and Privacy/Security

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Opportunities for Access
Connectivity Options
Home
Telephone
Cable
School
Social
Work
Wireless
Satellite
Its Not Just About Computers!
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Fact Versus Myth....1
Myth Americans cant afford to buy a PC

• Fact 98.7 of all households own a color
  television according to the Dept. of Energy.
• Fact 97.3 of poor households own a color TV.
• Fact The cost of a new entry-level PC is falling
  below that of a new TV set.
• Fact Internet appliances are even cheaper
• Fact Employers are giving/ subsidizing PCs and
  connectivity Heri
  tage Foundation

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US Households--- Computer Access
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FACT PCs and Internet access are quickly
becoming workplace benefits.....

• Ford Motor Co. (350,000 employees)
• Delta Air Lines (72,000 employees)
• American Airlines (112,000 employees)
• Intel Corp. (70,000 employees)
• Rep. Weller (R-IL) Rep. Lewis (D-GA) have
  introduced a bill (H.R. 4274) to provide tax
  relief to companies who offer systems to employees

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Fact Versus Myth .....2
Myth Internet access is too costly

• Facts
• 9.99 - 19.99 per month
• Flat-rate, unlimited buffet-style (all you can
  eat) pricing dominates
• Cheaper than Cable TV
• Increasingly being given away free

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Fact Versus Myth....3Myth Minorities
are not participating

• Fact The fastest growth in computer use is
  occurring among minority and low-income
  households.
• African Americans are projected to be the
  fastest growing online ethnic population in 2000.
  Forrester Research projects that 40 of the 34
  million person African American community will be
  online by the end of 2000.......Scott Mills, CEO
  of BET.com
• From 1994 to 1998, computer ownership by whites
  increased 72, while ownership for blacks
  increased 125. ........ David Boaz, Cato
  Institute

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Digital Dividends
Digital Opportunity
Classroom
Community
Commerce
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Digital Opportunity.. Leveraging the
Connected Community
Elementary (Primary) Schools
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Creating Digital Opportunity

• Service to Service by
• In Line On-Line
• Traditional Training e-Learning
• Physical Knowledge Digital Knowledge
• Going it Alone Partnerships
• Business as Usual Business as Unusual

Set Unreasonable Expectations
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Expanding Digital Opportunity

• Understand the digitally disadvantaged
• Motivate them to become advantaged
• Focus on the right groups
• Mobilize the community
• Leverage industry initiatives
• Establish metrics and accountability
• Create public- private partnerships

Crossing the Chasm
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Digital Opportunity Partnership Principles

• WIN-WIN-Win Proposition
• Common Vision and Goals
• Senior Leadership Involvement/ Commitment
• Clear Understanding of Roles And
  Responsibilities
• Joint Sponsorship
• Incentives for All
• Metrics for Success
• Proactive Change Management

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Managing Change
Cultural
Political
Social
Environmental
Technological
Economical
In an Opportunity Rich Environment
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Establishing the Opportunity Mindset
e-Business
e-Government
Digital Dividends
Rethink
Goals
Reassess
e -Learning
Vision and Strategy
Redesign
Processes
Transform
Programs
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Summary...Maximizing Digital Opportunity

• Differentiate among the divides
• Emphasize the right opportunities for the right
  groups/ individuals in the right areas
• Incent, motivate and educate
• Encourage self harvesting
• Create partnerships
• Expand access
• Dispel the myths Stress the Reality

Beware the Digital New Deal