Title: Meagan Johnson presents
1Meagan Johnson presents
2ZAP THE GAP!
Exercise 1 Characteristics of the Young Adult
Today
3Who Are They?
- Bad attitude.
- Continually complaining.
- Gossip, lazy, apathetic.
- Rude.
- Disloyal.
- Wants reward.
- Wants to have fun!!
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5ZAP THE GAP!
Generational Signposts A Generational Signpost is
an event or cultural phenomenon that is specific
to one generation. Signposts shape, influence and
drive our expectations, actions and mindsets
about the products we buy and the companies with
whom we do business. Every generation has its own
set of these Generational Signposts.
Generational Signposts are our shared values,
the way we know each other
6ZAP THE GAP!
Ready for Battle 60 employers report
tension 70 older employees are dismissive of
younger employees talents 50 younger employees
are dismissive of older employees
talents survey- Lee Hecht Harrison
7ZAP THE GAP!
8Generational Timeline
Traditional 1909-1945
Baby Boomers 1946-1964
Echo Gen. 1981-1994
Gen X 1965-1980
1900
2005
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10Generational Timeline
Traditional 1909-1945
Baby Boomers 1946-1964
Echo Gen. 1981-1994
Gen X 1965-1980
1900
2005
111968
12Generational Timeline
Traditional 1909-1945
Baby Boomers 1946-1964
Echo Gen. 1981-1994
Gen X 1965-1980
1900
2005
131970
14Generational Timeline
Traditional 1909-1945
Baby Boomers 1946-1964
Echo Gen. 1981-1994
Gen X 1965-1980
1900
2005
15The New Millennium
- Parents
- 90 NM report being very close to their parents
- 1974 40 BB felt they would be better off without
their parents - Gallup Poll
-
16The New Millennium
- Trust?
- Parents 86
- Teachers 86
- Police 83
- Compared to
- Music Celebrities 35
- Athletes 30
- Applied Research Consulting LLC
-
17College Graduates
As their most important employee benefit, 33 ?of
recent college grads ?chose training and
?development over salary ?and 98 felt that
?working with strong ?mentors is also
important PricewaterhouseCoopers 2008
18ZAP THE GAP!
The Traditional Generation Dear Mr.Smith, Baby
Boomer Dear Tom, Gen Xer Tom, The New
Millennium HEY!
19TWITTER
- Free social network tool for microblogging
- Maximum 140-character response
- Answer the question WHAT ARE YOU DOING RIGHT
NOW? - Answer instantly transmits via their twitter, web
page or mobile device - Hundreds of followers
- Tweet - can be read in seconds
- Ease of texting the interactive nature of
blogging
20ZAP THE GAP
97 OWN A COMPUTER 94 OWN A CELL PHONE 76 USE
INSTANT MESSAGING 34 USE WEB SITES AS PRIMARY
SOURCE OF NEWS 28 AUTHOR A BLOG 44 READ
BLOGS 75 HAVE A FACEBOOK ACCOUNT 60 OWN SOME
TYPE OF PORTABLE MUSIC (IPOD) Source Connecting
to the Net.Generation by Reynol Junico Jeanna
Mastrodicasa
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