Filgifts.com

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Filgifts.com

• An online gift shopping website

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Version Control
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Distribution List
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Introduction

• Background / Customer need
• Filgifts.com is a Philippine online gift shop
  that addresses the need of overseas based
  Filipinos to send gifts to friends and relatives
  in the Philippines with ease and reliability.
• The traditional method of sending gifts
• physically go to the store
• Buy product
• Ship via courier / mail (takes 4 6 weeks)
• Downside takes too long, increased risk of
  damage and spoilage

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Introduction

• The site offers a diverse mix of products from
  world-renowned brands at very competitive prices.
  Gifts are delivered as early as the very next day
  for major Philippine city destinations. Having
  its warehouse at the heart of Metro Manila,
  Filgifts gives you freight cost savings too.

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Project Objectives

• Increase market share by ___ through
• Customer acquisition advertising campaigns
• Customer retention loyalty programs

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Success Criteria

• Customer Base
• Number of NEW customers Number of REPEAT
  customers
• Quality Service
• Number of on-time deliveries
• Number of Refunds / Returns
• Number of Complaints
• Advertising Campaigns
• Number of advertising campaigns launched

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Site Map
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Content Plan
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Marketing Initiatives

• For Customer Acquisition
• Distribute flyers in Filipino communities abroad
• Set up posters in Filipino / Oriental stores
• Sponsor concerts by Filipino artists
• Advertise in airline magazines, e.g. Mabuhay
  magazine of Philippine Airlines
• For Customer Retention
• Offer benefits when a certain amount is reached
• Free shipping, discounts, coupons, gift items