CU Mortgage Lending

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CU Mortgage Lending

• The Time IS NOW!

Presented by Bob Dorsa, President ACUMA June 8,
2007
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REAL ESTATE LENDING ISSUES

• 2 To 10 In 10 Years? What will it take?
• First Time Home Buyers-Attracting Younger Members
• Promote Credit Union Difference?
• With Consumers
• With REALTORS

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2 To 10 In 10 Years? What Will it Really Take?

• 2 Market Share 140 billion
• Results -Double CU system size
• More than 50 of All CUs DO NOT Originate Real
  Estate Loans

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First Time Home Buyers Attracting Younger
Members

• Average Age of CU member
• CU brand of Underwriting
• Refresh Old Fashioned Image
• Relationship with REALTORS Builders

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Housing Affordability
Source NAR
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Number of Potential Members in U.S.
Source Survey of Potential Members 2006-07, CUNA
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Adult MembersPercent Age 25 to 44
Source CUNA National Member Surveys and CUNA
member statistics
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The Credit Union Brand

• With Consumers
• One out of ? Americans belong to a Credit Union?
• Member Focused
• Media Advertising
• We Need to be included

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The Credit Union Image?

• With REALTORS
• Lack of Confidence in Credit Union Mortgage
  Lending
• Realtor Lack of Education on Credit Union system

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The Next Step What Can Be Done!

• Dont put off tomorrow
• Now IS the time!
• Make the Commitment!
• To Members (Present Future)
• Start Spreading the News!
• Hire the right People!

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QUESTIONS?

• THANK YOU!