American Business Media

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American Business Media Rich Data
Opportunity Tom Henricks President,
AVIATION WEEK April 25, 2007
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Take your business to new heights!
Rich Data Opportunities!!!
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Operators (Buyers)
Suppliers (Sellers)
Leverage AVIATION WEEK brand to expand into new
customer segments
Strengthen existing positioning
Expand into new products
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Voice of the Customer
Who are the customers? 19,000 companies
worldwide. Commercial aviation maintenance
execs many already doing business with us.
What do they want? Prospects for sales,
reliable forecasting data, pricing data better
understanding of who is doing maintenance. When
do they want it? Customers who are already doing
such analysis are telling us ASAP. How do they
want it delivered? As a web based one-stop-shop
for information collected from multiple
sources. How much will they pay? More than 5x
what they pay for archives of our previous
content.
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MRO ProspectorSuite of data and tools for
commercial aviation maintenance, repair and
overhaul (MRO) for business developers in
industry and MRO managers at airlines Business
purpose and strategic fitExpands AVIATION
WEEKs leadership in the MRO community beyond our
magazines and eventsMeets goal of developing
data and analytical tools to serve
customers Business Development Module1.
Schedules -- maintenance forecasts 2. Contracts
-- who does the work 3. Forecasts -- five and
ten years out 4. Fleets -- commercial, down to
tail 5. Organizations -- operators,
manufacturers, distributors, airports Benchmark
s Module 6. Cost benchmarks components 7.
Reliability and performance data
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P to Perform

• Print to digital brand aviationnow.com to
  aviationweek.com
• Prioritize project of the week to top three to
  execute on
• Productivity business process management, more
  with same
• Processes product pipeline w/ stage/gate
  discipline reduces risk
• PMP/HR org design, culture, metrics,
  changeyes, editors too
• Partners fasted pathbuild, buy, or partner
• Products leverage othersCOTS rather than build
• Performance begin with Voice of the Customer

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Our world changes
so we must.
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www.aviationweek.com