France in the Polish Market

1
France in the Polish Market
2
The Polish Market

• GDP Growth 6.6 2007-2008
• Food and drink imports 5.9 billion 2007
• In 2008 the consumer spend in the retail
• market is to reach 38.33 billion

3
An Emerging Market

• Consumers are sourcing more seafood, low-fat,
  reduced sugar and organic items
• Substantial growth in the consumption of fruit
  and vegetables
• The organic market is currently valued at 50
  million, this is expected to increase by 30-50
  this year, and in three years this value is
  expected to increase to almost 1billion.
• Poland is a popular target for foreign direct
  investment (FDI). Beyond low labour costs and
  Polands strategic geographical location,
  Polands key attribute is its highly skilled
  labour force

4
France and Polish imports

• France is the 8th largest exporter of food and
  drink into Poland ahead of China, the UK and the
  United States
• Bakery products are seeing sustained growth in
  Poland and there is increased demand for imports
  of these products
• Most Polish imports come from EU nations
  including France. France are one of the leading
  importers of wines into Poland ahead of Spain
• Along with increasing purchasing power, the
  future trends in consumer attitudes are growing
  requirement towards food safety and quality
  certificates as well as label information

5
France and Poland

• France is the largest foreign investor in Poland.
  French companies doing business in Poland follow
  a policy of reinvesting their profits and are
  ready to help Poland build the new infrastructure
  needed for the Euro 2012 soccer championships.
  Poles look favourably on French investors
• At the end of 2006, French companies had invested
  16-17 billion Euros in Poland. A total of 760
  companies with French capital operate in Poland.
  They include subsidiaries of large companies as
  well as small and medium-sized enterprises
  (SMEs). Carrefour and Auchan are two of the
  biggest
• Since Poland's entry into the European Union,
  trade between the two countries has increased by
  54

6
Poland Investment

• Poland offers exceptional possibilities for
  business and investment. Poland is developing at
  twice the rate of Western Europe, and is one of
  the larger EU members. The growth in Polish GDP
  results from exports, industrial production and
  investments. Its not surprising that the
  favourable conditions for business have produced
  a positive environment for success
• Poland is expected to receive 91bn over from
  2007-2013 in EU transfer payments. Between 2007
  and 2015 Poland will be the EUs largest
  recipient of funding

7
IFE Poland

• Polands only dedicated trade only food and drink
  exhibition
• Buyers from 44 countries including French natives
  Carrefour and Auchan attended IFE Poland in 2008
• We had lots of visitors that came to our stand
  at IFE Poland and I was very
• impressed by the quality too. This has
  been a successful experience for us.
• Vladimira Stanova of Italoiberics
• Support from 12 leading Trade Associations
  including Germany, Greece, China, Cyprus and
  Morocco
• 4 out of 5 visitors were Chairman or Managing
  Director status

8
Key Visitors 2008
9
Exhibition Partner McLane Polska

• After a successful alliance in 2008 McLane
  Polska, Poland's largest distributor (having
  recently been bought by Eurocash) will once again
  host their buyer event alongside IFE Poland in
  2009
• "IFE Poland was the perfect platform for us to
  host our annual buyer event as this already well
  established business forum complemented our
  activities exactly. We are delighted to..
  continue our collaboration with IFE Poland.. and
  have already started planning our activities to
  attract hundreds of retail buyers to the 2009
  event Johnny Baird, Managing Director
• Benefits to you
• McLane Polskas primary buyers are the small and
  medium retailers. They make up 60 of the Polish
  retail market
• McLane Polskas buying team will also be sourcing
  products directly

10
Exhibition Partners

• Along with McLane Polska, IFE Poland has many
  other Exhibition Partners who are key
  representatives from Polands food and drink
  industry including retailers, distributors,
  importers, associations and media partners
• Media Partner A biweekly magazine that
  is read by the retail industry and provides
  up-to-date information about the Polish, European
  and global food industry. There will be a special
  IFE Poland edition
• Patrons The Polish Meat Association
  represents more than 120 meat processing and
  similar companies. The meat industry accounts for
  approximately 7 of the total Polish workforce
  and is worth more than 8.5 billion PLN

11
Exhibition Partners

• Patron Polish Organization of Trade
  and Distribution. They represent many of the
  large retail and distribution companies
• Patron Support the development of the
  region and the promotion of the economic
  potential, including the food trade. The
  Mazowieckie Province is the most dynamic Polish
  region
• Partner The owners of more than 4
  thousand of retail stores in Poland, 175
  store-rooms, 210 gastronomy places, 330 food
  processing companies and 7 hotels

12
Exhibition Partners

• Partner One of Poland's leading
  importers and distributors of grocery products.
  They have their own logistics fleet including
  refrigerated trucks, designed particularly for
  transporting food. They also own a string
  of retail establishments and run educational
  cookery courses
• Partner A direct importer of gourmet
  foods from all over the world. They focus on
  quality, nutritional value and organic raw
  materials
• Partner Subsidise farmers and assist
  agricultural producers
• Partner Leading distributor of high quality
  food products in Poland

13
Exhibition Features

• IFE Poland Business Club
• Are you looking for exclusive access to a network
  which brings you increased face to face time with
  key buyers? The Business Club offers this and
  much more
• Full company and product information listed on
  your own profile page
• Match your products to those that key buyers are
  looking to source
• Full contact with these buyers via the portal
  set up meetings at the show, send them your
  latest press release with product launch news or
  start new trade partnerships
• Latest Polish market news
• Access to the Exclusive IFE Poland Business Club
  Lounge at the show. The lounge will feature
  translation services, private meeting rooms
  available by reservation as well as tea and
  coffee facilities. A hostess will be available
  for any questions you may have
• Preferential rates at key hotels in Warsaw

14
Exhibition Features

• Future Trends
• IFE Poland is at the forefront of food and drink
  innovation for Central and Eastern Europe will
  your latest brands stand out from the crowd...
• New Product Showcase
• New products are a core interest of visitors to
  IFE Poland. Excite Polish buyers with your newest
  products - be on the cutting edge of competition
  and have your products showcased, tasted and
  available for industry professionals to strike
  deals on!
• Seminars / Conference
• What does the future hold in store for Polish
  business? Learn more about key market trends,
  business dos donts and top tips about staying
  ahead of the competition

15
Exclusive Features

• Market Report
• IFE Poland has commissioned Food From Britain to
  write a market report on the Polish market
  including the current environment (market,
  financial and political), future trends, the
  route to market and other invaluable information.
  This report is distributed free of charge to all
  IFE Poland exhibitors. Request your free taster
  report today!
• Marketing Manual
• Benefit from an invaluable marketing manual
  make the most of your participation, attract more
  buyers to your stand. This excellent tool
  includes a step by step guide of what marketing
  activities should be carried out to maximise your
  ROI

16
Poland The Right Decision

• Poland is emerging onto the European stage at an
  impressive rate. IFE Poland is the only strict
  B2B food exhibition in Poland and offers you
  access to this exciting market and the
  opportunity to maximise your earning potential
• For Further information please contact
• A Montgomery International, 9 Manchester Square,
  London, W1U 3PL, UK
• E ifepoland_at_montex.co.uk
• T 44 (0) 207 886 3147
• F 44 (0) 207 886 3001