Northern Rivers Tourism

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Northern Rivers Tourism
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The Board

• A skills based executive board with 9 voluntary
  directors appointed for a two year term.
• Paul Donovan, Consultant (Chair)
• Jenny Massie, Clarence River Tourist Association
  (Deputy Chair)
• George Cowan, Copmanhurst Shire Council (Chair,
  Development Team Secretary/Treasurer)
• Liz Shepherd, Ballina Shire Council (Chair,
  Marketing Team)
• Lexie Hurford/Ian Oelrichs, Northern Rivers
  Regional Development Board
• Ron Rosalky, Tourism NSW representative
• Mark Johnston, National Parks Wildlife Service
• David Murray, Firstlight Byron Pty Ltd
• Mark Mitchell, Angourie Rainforest Resort

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Marketing Team

• The marketing team acts as the steering committee
  and reference group for the implementation of the
  actions in the three year regional strategic
  marketing plan.
• The team currently consists of
• Liz Shepherd - (Chair) Ballina Shire Council
• Tourism NSW Market Development Manager - Cindi
  Cowen
• Tourism Managers - Terry Watson (TACTIC), vacant
  (Byron Bay), Liz Shepherd (Ballina), Lisa Murphy
  (Lismore), Rod Caldicott (Richmond Valley), Jenny
  Massie (Clarence Valley), vacant (Kyogle)

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Northern Rivers Tourism

• Current Marketing initiatives
• Showcasing the Northern Rivers marketing
  campaign including a Regional Touring Guide, new
  Regional web site, print advertising much more.
  Value of total campaign approx. 340,000
• PR Campaign to complement Showcasing campaign -
  targeted media releases and stories.
• ATE - recruiting tourism product for ATE in
  Melbourne with 80 appointments with overseas
  buyers and wholesalers May 31 June 4th.
• International Marketing Workshop scheduled for
  March.
• Consumer and Trade Shows - co-ordinating effort
  of the region for Sunday Mail Escape Expo, Event
  Conneqion, Qld Caravan, Camping Touring Holiday
  Show and Bus Coach Association Conference
  Show.

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Development Team

• The Development Team acts as a steering committee
  and reference group to assist NRT, Tourism NSW
  and Northern Rivers Regional Development Board
  implement the three-year strategic development
  plan for the Northern Rivers Region.
• The team currently consists of
• Chair of NRT or nominee - George Cowan
• Tourism NSW Rep - Bill Mabey
• Northern Rivers Regional Development Board Rep
  Vicki St Lawrence
• Community Rep - Jeremy Buultjens (Southern Cross
  University)
• Tourism Manager - Rod Caldicott
• National Parks and Wildlife Rep - Peter Evans
• Tourism Operator - vacant
• Tourism Consultant - Stephen Fletcher

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Northern Rivers Tourism

• Current Development initiatives
• Forums - Nature-based stakeholders Forum today.
  Forums will be held on regular basis for
  different groups.
• Rainforest Way Project managers now working on
  project during 2004.
• Industry Training to facilitate a program of
  practical workshops to assist businesses to
  operate.

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Development Initiatives continued..

• Working with NRRDB on new opportunities for
  nature tourism accommodation.
• Working with the regions Aboriginal stakeholders
  in developing tourism product
• Regional Fishing and Camping Guide

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End of show