Video Analytics, Data Integration

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Video Analytics, Data Integration
Improving Customer Service
Jeff Brooks CPP Crimewatch March 2006
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Summary

• History of Data Capture
• The Business Case
• Analytics
• New Technology
• NSW Surveillance Act 2005 No. 47

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History

• 1988 Woolloomooloo - Bay Hotel

• Original data capture for both POS and ATM's
  was dumb
• Generally would only search for known
  significant problem
• There was no trend analysis or proactive
  management

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Video Avalanche

• Anyone can record images

- Two Hundred Cameras at the Club
- Six Images Per Second
- 3 Week Archive
100 Million Images/Day
2.1 Billion Images on Database
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Efficiencies

• Forget the technology,
• concentrate on the business case

Coffee Service at 40,000 feet
Some staff take 4 trips to ask, deliver, request
payment, bring change. Others do it in 2 trips

They can offer better service and reduce their
workload at the same time!
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The Business Case

• Can we use data capture with trend analysis
• to spot our star performing gaming machines or
  staff ?

• Other Industries do, with
• Sales Averages
• Store Visits
• Visitor Counting vs. Number of Customers
• Buying Ratios by Staff Member

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Video Analytics
CCTV and Data Mining (POS, Gaming, Access
Control, etc) can offer benefits to those who
wish to understand their business better.

• Combine Video, Sales and People Counting Data
  for
• Trend Analysis
• Customer Behaviour
• Searches by Date, Staff Member, Register,
  Product, Gaming Data

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Video Analytics
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Video Analytics
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Video Analytics
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New Technology

• Redundancy (RAID 5)
• Megapixel IP Cameras
• Gigabit Networks
• Detailed Health Reporting
• SATA Hard Drives
• Facial Recognition

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Megapixel IP Cameras
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Megapixel IP Cameras
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NSW Surveillance Act 2005
No. 47

• Replaces Workplace Video Surveillance Act 1998
• Now includes email and GPS tracking as well as
  CCTV.
• Available free on-line at www.bookshop.nsw.gov.au
  then go to Legislation
• No major changes under CCTV but Club IT managers
  must ensure the Clubs email
• policies and procedures comply with this act.
• Our website lists the major requirements for a
  club to meet their
• CCTV obligations. See www.cwv.com.au

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Thank you
Jeff Brooks CPP Crimewatch March 2006