Digital Content and Technology Trends

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Digital Content and Technology Trends

• Nate Elliott
• Analyst, European Digital Home
• 14 June 2006

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European Homes Being Flooded with Digital Content
Source JupiterResearch (1/06)
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Ten Years Ago, Media Types Were Generally Coupled
With Platforms
Source JupiterResearch (06/06)
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Now More Than Ever, Content Flows Freely Over
Multiple Platforms
Content and platform becoming decoupled
Source JupiterResearch (06/06)
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Freedom of Platform has Driven Media Consumption
Higher
Total (median) time spent
17 hours
15 hours
19 hours
Hours Spent per Week on Media Type
Question Thinking about your use of different
media, how many hours per week do you spend on
TV, print, and the Internet?
Source JupiterResearch/Ipsos Consumer Survey
(9/05), n 4,288 (9/04), n 3,920 (11/03), n
4,505 (9/02), n 4,833 (UK, France, Germany,
Sweden, Spain, and Italy only)
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Internet Cannibalization Drives Overall Media
Consumption Hours
19 hours
21 hours
25 hours
Hours Spent per Week on Media Type
Question Thinking about the way the Internet has
affected you, has the Internet made you spend
less time watching TV and/or less time reading?
Thinking about your use of different media, how
many hours per week do you spend on TV, print,
and the Internet?
Source JupiterResearch/Ipsos Consumer Survey
(9/05), n 4,288 (UK, France, Germany, Sweden,
Spain, and Italy only)
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DTT and Digital Cable Networks Drive DTV Uptake
68
44
35
Net DTV Penetration
Source JupiterResearch European DTV Forecast
Model (6/06)
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Low DVR and VoD Adoption Points to a Multichannel
Future
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1
1
DVR Penetration
Source JupiterResearch European DTV Forecast
Model (6/06)
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Even in Proven On-Demand Environments, Consumers
Wont Pay
PC
Mobile
Percentage of UK Online Users
Question THINKING ABOUT NEW WAYS YOU COULD WATCH
TV, FILMS AND OTHER VIDEO CONTENT, WHICH OF THE
FOLLOWING WOULD YOU BE WILLING TO PAY A FEE FOR?
Source JUPITERRESEARCH CONSUMER SURVEY (03/06) -
UK only, n 1,194
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European Paid Content and Services Revenues Will
Triple by 2009
(in billions)
4.5
Revenues
1.6
Source JupiterResearch Paid Content and Services
Model, 1/05 (Western Europe only)
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Digital Content and Technology Trends

• Europeans being flooded with digital content
• Content becoming decoupled from platform
• Cannibalization increases consumption
• Multichannel continues to trump on-demand
• On-demand still looking for business model