Amplifying Your Message With Social Media

1
Amplifying Your MessageWith Social Media

• Melora C. Heavey, Senior Manager Communications
• American Institute of Certified Public
  Accountants

2
Feed the Pig

• Background
• Launched in October 2006
• Targets 25-34 year old through
• TV, radio, print, Web banners and billboard PSAs
• Web site www.FeedthePig.org
• The campaign inspires its target audience to
  reignite the savings habit by taking small, easy
  steps to take control of their finances.
• Extends the reach of 360 Degrees of Financial
  Literacy
• The pro bono effort of the CPA profession to
  educate the American public, from school children
  to retirees, on financial topics that apply to
  their stage of life.
• Campaign icon Benjamin Bankes

3
(No Transcript)
4
Podcasts feedthepig.podomatic.com

• Teaching Children About Money
• Investing 101
• Coping with Economic Crisis
• Making the Most of Your Mortgage
• Budgeting
• Fixing Bad Credit Scores
• What to do with your Tax Refund

5
(No Transcript)
6
(No Transcript)