CREATIVE WAYS TO INCREASE MBE PARTICIPATION

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• CREATIVE WAYS TO INCREASE MBE PARTICIPATION
• Marty Newman
• University of Maryland College Park
• NAEB Regional Meeting
• October 2 4, 2002

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Vision Statement, Goals and Objectives

• Vision Statement
• Accurate reflection of desired state
• Core values and purpose
• Goals
• Specific goals
• Key stakeholders
• Objectives
• Specifically addresses how to reach goals

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Vision Statement

• Brief
• Clearly stated
• Identifies goals, objectives and commitment
• Included in department vision statement
• IE It is our vision and commitment that
  minority, socially and economically disadvantaged
  firms have their equitable share of the
  University of Maryland business, reaching or
  exceeding our 25 goal.

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Goals

• Develop education and awareness program
• Establish MBE goals for units
• Communicate with units
• Recruit MBE companies

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Goal 1 Education and Awareness

• Objective 1 Educate procurement staff
• Provide history
• Certification process
• Familiarize with process
• Invite State MBE office to educate staff
• Develop quiz

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• Identify Potential MBEs
• Review bidder applications
• Learn about MBE associations
• Attend and present MBE fairs

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• Encourage outreach to MBEs
• Create template for reasons to be certified
• Initiate personal contacts
• Distribute certification information

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• Objective 2 Reporting MBE
• Create report - quarterly
• Validate correct coding
• Develop reporting systems in spreadsheet format
  or database or Visa quarterly report
• Consider pros cons about individual goals vs.
  team goals

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• Check the base
• Exclude utilities, leases, non-procurements
• Lobby for exclusions unique to academics such as
  library subscriptions, scientific equipment
• Expand MBE pool - contact Dunn Bradstreet
• whos certified by which agency
• List of MBEs in area

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• Objective 3 Awareness
• Publish article in Campus newspaper
• Post vision statement and goals on website

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Goal 2 EstablishMBE Goals for Campus Units

• Objective 1 Determine large units
• Gather data from procurement reports
• Incorporate data from delegated tools
• Pcard
• Vendor name
• Vendor FEI number
• Department orders

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• Objective 2 Create action plan
• Determine forum
• Committee
• Unit by unit
• Implementation schedule
• Job description of liaison

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• Incentives?
• Devise plan to award incentives
• Unit incentives
• Individual incentives
• Reports
• Track increase in MBE orders by units

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• Evaluate
• Is it working?
• Revise if necessary

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Goal 3 Communicate with Campus

• Letter from President
• Follow up email notices from Procurement
• Offer training sessions
• Post on website/publications
• Obtain commitment
• Unit heads
• Individuals
• Commit to goals in writing

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• Meet with unit to define role and responsibility
• Design specific program development for unit
• Assign unit liaison
• Have President send letter to liaison
• Post on Procurement website

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Goal 4 Recruit MBE Companies

• Objective 1 Advertise MBE Program and
  Procurements
• Quarterly intent to award
• Newspapers
• MBE publications
• Websites
• Word of mouth

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• Write articles for MBE publications
• Success stories
• Ask for feedback from current MBE suppliers
• Names of other MBEs
• Challenges/obstacles/successes
• Major commodity/supply areas

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• Objective 2 Work with other Universities
• Share success stories
• Share MBE information
• Put University MBE plans on websites

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• Arizona State University
• www.asu.edu/purchasing/aasbp.html
• Rensselaer Polytechnic Institute
• www.admin.rpi.edu/SBPS/index.html
• University of Colorado
• www.cu.edu/psc/Purchasing/sbp/sbp.html
• University of Texas at Arlington
• oabs.uta.edu/procuremetn_services/

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• Washington University in St. Louis
• www.supplierdiversity.wustl.edu/
• University of Maryland College Park
• www.purchase.umd.edu/general/msvi.htm
• University of Maryland Baltimore
• www.procurement.umaryland.edu/mbe_link_page.htm

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• Bowie State University - Check out all the
  links!!!
• http//www.bowiestate.edu/administration/idma/dive
  rsitylink/content.htm
• Howard University http//www.howard.edu/administra
  tion/provost/materialsmanagement/VendorsGuide/part
  2.aspAffirmEffor

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• Objective 3 Address needs of MBE groups
• Ie Offer English or Spanish text?
• Follow up on contacts
• Develop form letter for follow up
• Call MBE 90 days after letter is sent

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MBE Websites

• National Minority Supplier Development Council
  http//www.nmsdcus.org/
• Diversity Inc. http//www.diversityinc.com
• Minority Business Network http//www.mbnet.com/
  and http//www.mbnglobal.com/

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• National Minority Business Council
  http//www.nmbc.org/
• Black Enterprise Magazine www.blackenterprise.com
  
• Hispanic Business www.hispanicbusiness.com

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• Hispanic Chamber of Commerce http//www.hispanic
  ccgc.com/
• Black Chamber of Commerce http//www.blackchambe
  r.com/

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• Objective 4 MBE Events
• Target to specific buying areas
• Construction, Scientific, MRO, Office Supplies
• Invite high level management
• Contact by phone, email, postcard
• Publish event in MBE publications
• Create identity (logo, style)
• Food a plus

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QUESTIONS AND ANSWERS