DRAFT PROGRAMME ADVOCACY COURSE

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DRAFT PROGRAMME ADVOCACY COURSE DAY 3 SESSION
11 The alcohol industry and alcohol policy
(1) Working with the media (2) Quiz 6 Critique of
the alcohol industry Broadcast interview Sound
bite 6 SESSION 12 The alcohol industry and
alcohol policy (2) Working with the media
(3) Quiz 7 Critique of alcohol advertisements Lobb
ying meeting with member of European
Parliament Sound bite 7
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• Although increases in taxes on alcohol can reduce
  consumption, taxes do not work because they do
  not change the harms done by alcohol
• True
• False

3

• Banning advertising would have no impact on the
  harm done by alcohol
• True
• False

4

• Education type programmes on their own are
  largely ineffective in reducing the harm done by
  alcohol
• True
• False

5

• The least effective policy for reducing drinking
  and driving is designated driver schemes
• True
• False

6

• Although restrictions on the availability of
  alcohol used to work, in present day society,
  there is no evidence that they work
• True
• False

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• Although increases in taxes on alcohol can reduce
  consumption, taxes do not work because they do
  not change the harms done by alcohol
• True
• False

8

• Increases in alcohol taxes
• cirrhosis death rates
• road traffic accidents and fatalities
• intentional and unintentional injuries
• workplace injuries
• sexually transmitted disease rates
• rapes and robberies
• homicides
• crime
• child abuse
• wife abuse

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• Banning advertising would have no impact on the
  harm done by alcohol
• True
• False

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• education type programmes on their own are
  largely ineffective in reducing the harm done by
  alcohol
• True
• False

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Education and persuasion
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• The least effective policy for reducing drinking
  and driving is designated driver schemes
• True
• False

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Drink driving countermeasures
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• Although restrictions on the availability of
  alcohol used to work, in present day society,
  there is no evidence that they work
• True
• False

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Regulating Physical Availability
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• Dangers facing beverage alcohol industry
• taxes
• vigorous drink driving measures
• restrictions on availability
• treatment services
• advertising restrictions
• warning labels and
• ingredient labelling.
• Tim Ambler
• Grand Metropolitan, 1984

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It is generally agreed that the tobacco industry
reacted to not dissimilar threats in a passive,
inadequate manner and most of all too late
.. Tim Ambler Grand Metropolitan, 1984
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1st Standpoint

• There is a cultural complexity to alcohol
  consumption across Europe. No single approach to
  alcohol policy is likely to succeed uniformly
  across Europe, but instead, flexible strategies
  are needed. 

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2nd Standpoint

•  
• Alcohol-related harm is largely related to
  high-risk drinking behaviour. It is now widely
  recognised that patterns of drinking, and not
  simply volume of alcohol consumption, provide the
  best predictors of alcohol-related harm.  

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3rd Standpoint

•  
• The most effective harm reduction strategies are
  those that bring about sustainable results
  towards a reduction in risky drinking behaviour.
  They are likely to be a combination of effective
  enforcement of legislation, a focus on attitudes
  and behaviour as well as a modification of the
  drinking environment. 

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4th Standpoint

• Any alcohol harm reduction strategies should be
  underpinned by robust evidence and sound data. An
  alcohol policy simply aiming to reduce per capita
  consumption of alcohol is unlikely to be an
  effective strategy and may have a negative impact
  on peoples behaviour.  

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5th Standpoint

• Reducing alcohol-related harm requires a broad
  societal commitment and a concerted effort of all
  relevant stakeholders. Alcohol industry believes
  that it has an equal place at the policy table

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• Attempting to influence governmental organizations

(8) to organize open consultations with
representatives of industry and agriculture and
distributors of alcoholic beverages in order to
limit the health impact of harmful alcohol
consumption WHO Resolution on public health
problems caused by harmful use of alcohol, 2005

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• Becoming members of international organizations
  to broaden policy influence and respectability

• The President of the ICAP was the First Vice
  Chairman of the Global Road Safety Partnership.

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• Recruiting policy advisers and scientists

• I believe that I have contributed more to public
  health in my five years at ICAP than in double
  that time with WHO.
• Marcus Grant, President, ICAP.

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• Creating social aspects organizations in low
  income countries

• In India, prohibition is enshrined as an
  aspiration in the Constitution of the country,
  yet there is now a vast emerging middle class
  eager to extend their opportunities to drink...
  in India, ICAP set up the Society for Alcohol and
  Social Policy Initiative (SASPI)
• International Center for Alcohol Policies

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• Preparing and promoting consensus statements,
  codes of practice and standards

• Governments, intergovernmental organizations, the
  public health community, and members of the
  beverage alcohol industry, individually and in
  cooperation with others, should take appropriate
  measures to combat irresponsible drinking and
  inducements to such drinking. These measures
  could include research, education, and support of
  programs addressing alcohol-related problems.
• The Dublin principles.

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Stakeholder analysis
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• Corporate Social Responsibility contributes to
• a wider development of alcohol policies
• a further understanding about the role of alcohol
  in society
• an enhancement of long-term economic value
  through collective action
• a promotion of responsible drinking patterns
• combating alcohol misuse

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Businesses should not try to do the work of
governments, just as governments should not try
to do the work of businesses. The goals of
business and the goals of government are
different Partnership between those two should
always arouse intense suspicion
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• The proper guardians of the public interest are
  governments, which are accountable to all
  citizens to
• set goals for regulators
• deal with externalities
• mediate among different interests
• attend to the demands of social justice

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• Business managers, acting in their professional
  capacity, ought not to concern themselves with
  the public good
• they are not competent to do it
• they lack the democratic credentials for it
• they cannot be trusted to get it right, partly
  because they lack the wherewithal to frame
  intelligent policy in these areas.

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The proper business of business is business, by
discharging responsibility to the owners of the
firms, the shareholders
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Public health policies concerning alcohol need to
be formulated by public health interests, without
interference from commercial interests

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• Has a right to be consulted, and its agreement
  and co-operation is necessary for the
  implementation of some policy options
• Should be accountable for the external costs its
  products create
• Should be accountable for the consequences of
  alcohol-related crime and disorder

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• Should be involved in responsible server
  programmes to reduce intoxication and drink
  driving
• Should co-operate in content labelling, and the
  placing on labels of health and safety warnings
• Through special taxes, could act simply as a
  source of funds for prevention and health
  promotion projects without exercising any control
  over their content

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• Should fulfil obligations as employers in
  relation to workplace alcohol policies
• Should give accurate information about its
  products and warnings about the consequences of
  using its products
• Should supply its products in a way which
  minimises harm

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• Broadcast
• Before the interview, watch or tape several shows
  and study them for interviewing style, setting,
  and degree of audience participation.
• Several days before the interview, send briefing
  materials to the interviewer or producer.
• 3. If the interview is to be done in your office
  or home, make sure the setting is quiet and
  pleasing turn telephones and paging systems off.
• 4. If there is a pre-interview to establish
  procedures for the interview, use it to tell the
  interviewer which points you hope to stress.
• 5. During the interview, assume that the camera
  and microphone are on from the moment of arrival.
  
• 6. Give clear answers, phrasing them to suit the
  audience.
• On a panel, use interruptions strategically.
• 8. Thank the interviewer and producer after the
  program is over.

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• Print
• Learn as much as you can about how the interview
  will be used and where and when the story will be
  run.
• Before the interview, send the reporter written
  materials.
• During the interview, stop to think through the
  answers carefully.
• Ask the reporter to check facts and quotations
  with you after the interview.
• After a helpful article appears, even one in
  which youre not quoted, send a note thanking the
  reporter, offering to serve as a resource in the
  future.