Title: Creating Your Own Corporate TV Channel
1Creating Your Own Corporate TV Channel
Kevin Brown, Vice President, Inktomi December
2001
2Company Update
- Founded in 1996
- Operations in US, Europe and Asia
- Headquarters in Silicon Valley - Foster City
- Market leader in network infrastructure software
- Pioneered search, caching content distribution
markets
Customers Partners
3Sales Distribution
4Information Lifecycle
- Publish
- Create
- Publish
- Index
- Apply (end-user)
- Knowledge
- Wisdom
- Experience
- Distribute
- Deliver
- Broadcast
- Store at edge
- Retrieve
- Search
- Personalize
- Locate
Manage
- Report
- Secure access
- Control
5Corporate TV Examples
6Corporate TV Examples
On November 27, 2000, Jeffrey R. Immelt was named
GE's President and Chairman-Elect, to succeed
John F. Welch as Chairman and CEO.
7Corporate TV Examples
8Corporate TV Examples
Environmental and Safety Courses"First
Responder""Hazardous Materials""OSHA Required
Safety Topics""American Red Cross CPR Soft
Skills"Working in Teams""Psychology of
Achievement""Managing Through Empowerment"
Technical Courses"Crane Operations""Transmitters
and End Devices""Gas Dehydration""Basic Gas
Lift"
9Army National Guard
What is the best way to keep citizen-soldiers in
the Army National Guard? Train them. Train them.
And train them some more.
10Advanced Distributed Learning (ADL) Initiative
- 525 Courses slated for distance learning
- 850 Digital Training Facilities planned for 95
coverage of the Army
11(No Transcript)
12The Power of Live Streaming for Training
Corporate TV Case Study
- Develop training where the experts are
- Audio, video, text, and other visual aids
- Ask the expert, live question and answers
Synchronized Slides and Video
Live Chat for QA, See Whos Online
13Corporate TV Case Study
- The old way of communicating
- Sales Conference at hotel Facilities expenses
- Week-long Technical Training at HQ Travel
expenses - Audio Conference Calls Phone charges
- Product Managers to Regional Offices Travel
expenses - Send videos to remote offices Shipping/labor
expenses
14Building Your Corporate TV
15Map Your Goal
Who Is Your Audience?
- Internal Employees
- Repeatable content
- Enterprise content network
- Company preferred format
- Internal studio, publishing and management tools
- External Investors, partners, customers
- Timely information
- External CDN service provider
- Multiple formats
- Outsourced broadcast studio
What Do You Want to Communicate?
What Distribution Network to Use?
What Formats to Use?
How to Produce Content?
16Inktomi Media Publisher
PUBLISH
Regional Office
RETRIEVE
MANAGE
CorporateHeadquarters
Branch Office
DISTRIBUTE
17Inktomi Media Publisher Demo
18Essential Infrastructure
- Communications Evolution
- Manage the Information Lifecycle
- Leverage rich media for enhanced communications
and significant cost savings - Enterprises are asking much more from their
networks - Understanding goals is key to building a
successful corporate TV channel
19Thank You
20