Creating Your Own Corporate TV Channel

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Creating Your Own Corporate TV Channel
Kevin Brown, Vice President, Inktomi December
2001
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Company Update

• Founded in 1996
• Operations in US, Europe and Asia
• Headquarters in Silicon Valley - Foster City
• Market leader in network infrastructure software
• Pioneered search, caching content distribution
  markets

Customers Partners
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Sales Distribution
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Information Lifecycle

• Publish
• Create
• Publish
• Index

• Apply (end-user)
• Knowledge
• Wisdom
• Experience

• Distribute
• Deliver
• Broadcast
• Store at edge

• Retrieve
• Search
• Personalize
• Locate

Manage

• Report
• Secure access
• Control

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Corporate TV Examples
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Corporate TV Examples
On November 27, 2000, Jeffrey R. Immelt was named
GE's President and Chairman-Elect, to succeed
John F. Welch as Chairman and CEO.
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Corporate TV Examples
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Corporate TV Examples
Environmental and Safety Courses"First
Responder""Hazardous Materials""OSHA Required
Safety Topics""American Red Cross CPR Soft
Skills"Working in Teams""Psychology of
Achievement""Managing Through Empowerment" 
Technical Courses"Crane Operations""Transmitters
and End Devices""Gas Dehydration""Basic Gas
Lift"
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Army National Guard
What is the best way to keep citizen-soldiers in
the Army National Guard? Train them. Train them.
And train them some more.
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Advanced Distributed Learning (ADL) Initiative

• 525 Courses slated for distance learning
• 850 Digital Training Facilities planned for 95
  coverage of the Army

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(No Transcript)
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The Power of Live Streaming for Training
Corporate TV Case Study

• Develop training where the experts are
• Audio, video, text, and other visual aids
• Ask the expert, live question and answers

Synchronized Slides and Video
Live Chat for QA, See Whos Online
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Corporate TV Case Study

• The old way of communicating
• Sales Conference at hotel Facilities expenses
• Week-long Technical Training at HQ Travel
  expenses
• Audio Conference Calls Phone charges
• Product Managers to Regional Offices Travel
  expenses
• Send videos to remote offices Shipping/labor
  expenses

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Building Your Corporate TV
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Map Your Goal
Who Is Your Audience?

• Internal Employees
• Repeatable content
• Enterprise content network
• Company preferred format
• Internal studio, publishing and management tools

• External Investors, partners, customers
• Timely information
• External CDN service provider
• Multiple formats
• Outsourced broadcast studio

What Do You Want to Communicate?
What Distribution Network to Use?
What Formats to Use?
How to Produce Content?
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Inktomi Media Publisher
PUBLISH
Regional Office
RETRIEVE
MANAGE
CorporateHeadquarters
Branch Office
DISTRIBUTE
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Inktomi Media Publisher Demo
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Essential Infrastructure

• Communications Evolution
• Manage the Information Lifecycle
• Leverage rich media for enhanced communications
  and significant cost savings
• Enterprises are asking much more from their
  networks
• Understanding goals is key to building a
  successful corporate TV channel

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Thank You
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• QA