Understanding Media Literacys Role in Instruction

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Understanding Media Literacys Role in
Instruction
October 11, 2007

• Frank W. BakerMedia Literacy Clearinghousewww.fr
  ankwbaker.com
• fbaker1346_at_aol.com

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Media literacy

• What is media literacy?

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Media literacy

• Understanding how media messages are constructed,
  for what purposes and using which tools,
  characteristics and conventions.
• Examining how individuals interpret messages
  differently, how values and points of view are
  included or excluded and how media can influence
  beliefs and behaviors.
• Possessing a fundamental understanding of the
  ethical/legal issues surrounding the access and
  use of information

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Media literacy

• "Media literacy is concerned with helping
  students develop an informed and critical
  understanding of the nature of mass media, the
  techniques used by them, and the impact of these
  techniques. More specifically, it is education
  that aims to increase the students' understanding
  and enjoyment of how the media work, how they
  produce meaning, how they are organized, and how
  they construct reality.  Media literacy also aims
  to provide students with the ability to create
  media products. "

Source Media Literacy Resource Guide, Ministry
of Education Ontario, 1997
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Media literacyFlorida Reading LA Standards

• Media Literacy Strand  The
  student develops and demonstrates an
  understanding of media literacy as a life
  skillthat is integral to informed decision
  making.

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Media literacyFlorida Reading LA Standards

• 6th
  grade-analyze ways that production elements
  (e.g., graphics, color, motion, sound, digital
  technology) affect communication across the
  media and
• -demonstrate the ability to select and
  ethically use media appropriate for the purpose,
  occasion, and audience.
  8th grade -distinguish between propaganda and
  ethical reasoning strategies in print and
  nonprint media.

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Media literacyFlorida Reading LA Standards

• 10th grade
• -ethically use mass media and digital
  technology in assignments and presentations,
  citing sources according to standardized
  citation styles and
• -demonstrate the ability to select print and
  nonprint media appropriate for the purpose,
  occasion, and audience to develop into a formal
  presentation.

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Media literacyFlorida Social Studies Standards

• Government The Citizen (Civics and Government)
  4. understands the role of special interest
  groups, political parties, the media, public
  opinion and majority/minority conflicts on the
  development of public policy and the political
  process

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Media literacyFlorida Health PE Standards

• Standard 2The
  student analyzes the influence of culture, media,
  technology, and other factors on health.

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•                Media literacy falls into the
  Information, Media and Technology Skills area
• Source Partnership for 21st Century Skills
  www.21stcenturyskills.org

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Media literacy asking questions

• Who created the message?
• For what purpose was it created?
• For whom is the message designed? (audience)
• What techniques are used by the producers?
• Who/what might be omitted and why?
• Where can I go to verify the info?

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Application to standards

• Seven questions every student should ask while
  watching The War

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Application to standards

• Body Image

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Application to standards

• Toy AdvertisingCinderellas Magic Talking
  Vanity

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Application to standards

• VISA Check Card Commercial

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Application to standards

• Digital Manipulation of Images

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Application to standards

• Political Ads

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Application to standards

• The language of film
• cameras
• lights/ sound
• editing
• set design
• costume
• expression

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Application to standards

• Tobacco Advertising

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Application to standards
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New resources

• Nov.2007 Oct.2007 Nov.2006
• NCTE Books Neal Schuman Publ.
  Teachers College Press