Site Traffic

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Site Traffic

• Over 5.3 million unique users access SF Gate each
  month.
  
• Our monthly page views have reached 69 million.
• Monthly page views by section
• News 10 million.
• Sports 10 million.
• Entertainment 5 million.
• Business 1 million.
• Technology 400 k.
• Travel 400 k.
• Classified 2 million.

Source ABCi March 30, 2004 Audit, SF Gate S
tatistical Reports, March 2004.
Does not include all sections.
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National Reach

• Ranked the 4th most visitednewspapersite in
  the nation.
  
• (Tied with Boston.com)

Source Credit Suisse First Boston/nielsen
Netratings, Aug 2003.
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Yearly Growth, Page Views

• SF Gate.com traffic has increased 25-50
  year-to-year for six straight years.

Source SF Gate.com statistical reports.
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Local Favorite

• SF Gate.com has nearly twice as many users than
  any other local news site.

RANK MEDIA NAME RATING
SF Gate.com BayArea.com/MercuryCenter.com Examin
er.com BayInsider.com SFWeekly.com SiliconValle
y.com
SFBG.com
14.9 11.6 4.5 2.8 2.2 1.3 1.0
1 2 3 4 5 6 7
Source The Media Audit, Aug/Sept 2002.
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Your connection to the San Francisco Bay Area and
Beyond.

• SF Gate users are represented throughout the
  region.
  
• SF Gate reaches well beyond San Francisco. Our
  audience reaches north beyond the Wine Country
  and south past Silicon Valley.

Source Scarborough Research Aug2002-July2003
SFGate.com visited past 30 days
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At-Work Users

• 67 of SFGate users log on at work every week.
  These At-Work Internet users are a highly
  attractive demographic group.
  
• Are most likely to visit news sites.
• Have a significantly higher household income and
  are much more likely to authorize company
  spending.
  
• Are also more likely to visit retail, financial,
  computer/software and travel sites.
  
• Have positive attitudes toward Internet
  Advertising.
  
• Daytime on the Internet is prime time for at-work
  users.
  
• Uses the Internet more than any other medium
  during the week!

Source Media Audit Aug/Sept 2002
Online Publishers Association/MB1Q Media
Consumption Study, Nov. 2001
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SF Gate has a highly educated and affluent
audience in theSan Francisco Bay Area.

• 61 of SF Gate users are between 25-44.
• 90 of users have attended some college.
• SF Gate users are 82 more likely to make 100K
  a year than the local market average.
  
• 118 more likely to have made 5 purchases online
  in the last year than the local market average.
  
• 34 of SF Gate users are professional/technical
  workers.
  
• 62 more likely to be a business
  owner/partner/corporate officers than the local
  market average.

Source Media audit Aug/sept 2001
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SF Gate Home

• The Home Page generates an average of 4 million
  page viewsper month.
  
• Options of 3 Home Page positions
• Header 120 x 60.
• Body 220 x 60.
• Right column Marketplace, 46 x 36 includes 80
  characters of text.

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The Chronicle Homepage

• The San Francisco Chronicle Homepage gives
  readers dailynews in the familiar San Francisco
  Chronicle format. Provides local, national, and
  world news updated regularly throughout the day.
  
• The San Francisco Chronicle Homepage alone
  generates 1,500,000 page views per month!
  
• Reach the valuable Bay Area audience with an ad
  on the front page of the Chronicleonline!

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The Bay Area's Local Source for Classified
Advertising including Vehicles, Real Estate,
Rentals, Jobs and WebAds.

• With close to 3 million page views per month,
  SFGate.com/classifieds can deliver your message
  to thousands of shoppers per day.
  
• SFGate.com/Jobs ........job listings from the
  Chronicle and Webads, resources for finding a
  job, expandable TOPJOB postings and candidate
  email alerts that will actually deliver the job
  to the candidate.
• SFGate.com/realestate................browse the
  best in real estate for sale in the BayArea with
  thousands of listings, open homes and more.
  
• SFGate.com/rentals......where the smart tenant
  and landlord post their rentals.
  
• SFGate.com/vehicles.....find a car, buy a boat,
  see the TOTAL DEALER LISTINGS OF the BAY AREA.
  
• SFGate.com/Webads......The BayArea's best web
  only classifieds. Add your photo, website link
  and email.

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• Banner Ad
• Banner ads will target the auto buying audience
  with top of page domination. Your banner is
  measurable by page view as well as click-thru,
  served to unique users to maximize your
  exposure.
• Featured Vehicle
• Featured vehicles rotate your inventory PHOTOS on
  the sfgate.com/vehicle home page as well as all
  the pages throughout a user automotive search.
  Linking straight to your detail page, it drives
  the shopper to your door.
• Sponsored By
• Sponsored by is our way for you to Showcase your
  dealership. Front page sfgate.com/vehicle
  domination for maximum exposure.
  
• Tile Ad
• Tile ads rotate upon page refresh and bring
  "Top-of-Mind" awareness to your brand. One click
  and the user walks through the door of your
  business.
• Hot Deals
• Hot Deals will allow your inventory to appear at
  the top of the page of keyword searches making
  your Hot Deal stand out above the rest.
  
• Database Integration
• Database integration lets you HIGHLIGHT AND
  FEATURE plus AUTOMATE your inventory and brand
  the classifieds with your logo. Offered in
  Bronze, Silver, Gold, Platimun packages to fit
  your budget and needs.

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SFGate.com vs. The Competition
SFGate.com AutoTrader Cars.com CarsDirect Yahoo V
ehix Carpoint AutoV Auto by Tel
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• SFGate.com Searchable Job listings.
• Place your ad online with SFGate.com jobs when
  you purchase your Chronicle print ad.
  
• Longer exposure - Your job ad runs on SFGate for
  an additional 6 days.
  
• Easy email feature - Allows people to send job
  postings to friends and relatives who may be
  looking for the right job.
  
• Email alerts will allow job seekers to register
  to have your ad emailed directly to them.
  
• Banner Ad
• Target this audience with top of page domination.
  Your banner is measurable by page view as well as
  click-thru, served to unique users to maximize
  your exposure.
• Sponsored By
• Our way for you to Showcase your business. Front
  page sfgate.com/jobs domination for maximum
  exposure.
  
• Tile Ad
• Rotate upon page refresh and bring "Top-of-Mind"
  awareness to your brand. One click and the user
  walks through the door of your business.
  
• Data Integration
• Lets you AUTOMATE your jobs and brand the
  classifieds with your logo.

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• SF Gate WebAds
• gives you 30 day, 24 hour a day exposure to the
  Bay Area jobseeker.
  
• Job listings are customizable - It's your space
  for the week -- you can get as detailed as you
  want in the job description and even change it
  during the week for better results.
• Chronicle/Top Jobs.
• An entirely new concept in on-line recruitment.
  Top Jobs benefits both the casual job seeker and
  the potential Employer by placing recruitment ads
  alongside articles on SFGate.
• Attract the casual job seeker - catch their eye
  as they read articles on SF Gate.
  
• Reach a new audience - 52 of Gate readers do not
  read the Chronicle.
  
• Expand your brand - Your company name runs with
  the ad listed in the articles.

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• SFGate.com Searchable Real Estate Listings
• Place your ad online with SFGate.com jobs when
  you purchase your Chronicle print ad
  
• Longer exposure - Your job ad runs on SFGate for
  an additional 6 days.
  
• Easy email feature - Allows people to send job
  postings to friends and relatives who may be
  looking for the right job.
  
• Email alerts will allow job seekers to register
  to have your ad emailed directly to them.
  
• Banner Ad
• Target this audience with top of page domination.
  Your banner is measurable by page view as well as
  click-thru, served to unique users to maximize
  your exposure.
• Tile Ads
• Rotate upon page refresh and bring "Top-of-Mind"
  awareness to your brand. One click and the user
  walks through the door of your business.
  
• Sponsored By
• Our way for you to Showcase your dealership.
  Front page sfgate.com/vehicle domination for
  maximum exposure.
  
• Database Integration
• Lets you AUTOMATE your listings and brand the
  classifieds with your logo.

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• SFGate.com Searchable Rental Listings
• Place your ad online with SFGate.com jobs when
  you purchase your Chronicle print ad
  
• Longer exposure - Your job ad runs on SFGate for
  an additional 6 days.
  
• Easy email feature - Allows people to send job
  postings to friends and relatives who may be
  looking for the right job.
  
• Email alerts will allow job seekers to register
  to have your ad emailed directly to them.
  
• Banner Ad
• Target this audience with top of page domination.
  Your banner is measurable by page view as well as
  click-thru, served to unique users to maximize
  your exposure.
• Tile Ad
• Rotate upon page refresh and bring "Top-of-Mind"
  awareness to your brand. One click and the user
  walks through the door of your business.
  
• Sponsored By
• Our way for you to Showcase your business. Front
  page sfgate.com/rentals domination for maximum
  exposure.
  
• Database Integration
• Lets you AUTOMATE your listings and brand the
  classifieds with your logo.

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Why SF Gate?

• No other medium reaches the entire Bay Area like
  SF Gate.
  
• SF Gate offers a multitude of advertising
  placements and promotions.
  
• Ranked the 6th most visited newspaper site in the
  nation.
  
• The 1 content site in the heart of the online
  world the Bay Area.
  
• Reach the previously untapped At-Work
  audience.
  
• A loyal audience in a highly desirable market.