Greenscapes: Beautiful landscapes that protect our water

1
GreenscapesBeautiful landscapes that protect
our water
www.Greenscapes.org
2
Greenscapes Coaltion

• The 2008 Greenscapes MA program brought to you
  by
• Massachusetts Bays Estuary Association
• Massachusetts Bays Program
• Salem Sound Coastwatch
• Ipswich River Watershed Association
• Eight Towns and the Bay Committee
• North South Rivers Watershed Association
• Many partners, sponsors, supporters and
  underwriters

3
Presentation Overview

• 30 Ways the Landscaping Industry Can
  Participate in the Greenscapes Program
• Five Ws of Greenscapes Massachusetts
• 30 Ways You Can Get Involved
• Curt Dragon (Earth Landscape)
• Discussion Please Give Us Your Feedback!

4
Greenscapes Overview

• Outreach campaign focused on green landscaping
• Addresses both water conservation and water
  quality
• Audience primarily targets homeowners
• Information recommendations, goods and services
• Delivery Multiple methods, services, and venues
  
• Multiple partners, sponsors, supporters,
  underwriters

5
What are Greenscapes?

Greenscapes are beautiful landscapes that protect
our water. Greenscaping will save you time and
money, and protect our environment by reducing
the need for water and chemicals.
6
Water Protection
7
Primary Audience

• 150,000 Households (single-family)
• South Shore and North Shore regions
• 31 communities
• For homeowners who take care of their yards
  themselves or hire contractors to do the work
• Possible expansion to Cape and other regions

8
Homeowner Motivation

• Greenscaping is good for you and your wallet
• reduced water bills
• less money spent on chemicals
• less work for you or contractor
• more free time
• less exposure to chemicals
• more habitat for wildlife
• more beautiful landscapes
• increased property values

9
Our Message

InformationalNot promotional Mainstream not
extreme Collaborative not confrontational Positiv
e

MaintenanceProducts Services
10
Maintenance Information

1. Mow high (3" )2. Leave grass clippings on
the lawn3. Check for sharp blade before every
mowing4. Test soil before adding fertilizers5.
Fertilize in the fall if at all6. Use the "walk
test" to determine when to water 7. Water your
lawn at dawn (if at all)8. Water to a depth of
6" (if at all)9. Use organic fertilizers/pesticid
es/weed controls10. Overseed with fescue grasses

11
Product Information

12
Service Information

Landscape Consultations, Irrigation Checks, Hire
a Pro suggestions and links
13
Sharing the Message


14
Who Pays for the Program?


25 Grants Underwriters
50 Towns
25 Coalition Organizations
15
Community Partners

31 participating communities in 2007
Andover Beverly Boxford Cohasset Danvers Duxbury
Essex Georgetown Gloucester Hamilton
Norwell Peabody Pembroke Plymouth Rowley Salem Sal
isbury Scituate Topsfield Wenham Weymouth
Hanover Hingham Hull Ipswich Kingston Manchester
BTS Marshfield Middleton Newbury Newburyport
16
Sponsors


Since development in 2004, the Greenscapes
program has directly and/or indirectly benefited
from generous grants by
17
Supporters

More than 40 organizations, companies, clubs,
institutions, programs, agencies, and individuals
have generously provided in-kind contributions
in support of the Greenscapes program. THANK
YOU FOR YOUR SUPPORT!
18
Underwriters

• Gold Underwriter Partners (1,000 donation)
• Recognition in the 2008 Greenscapes program
  includes
• Listing of your company in Greenscapes Guide
• Listing of your logo/link on www.Greenscapes.org
• Dedicated webpage for your special offer
  (optional)
• E-newsletter article invitation
• Workshop participation invitation

19
Underwriters

• Platinum Underwriter Partners (2,000 donation)
• Gold benefits
• plus full-color
• adin Guide

20
30 Ways To Participate

• Why would the landscaping industry want to get
  involved in the Greenscapes program?
• To learn more about this growing sector of
  the industry
• Public goodwill
• Unique opportunity to reach educated,
  motivated market
• Gain new customers, clients, and colleagues

21
Guide

• 20-page, full color
• Tips and recommendations
• Special offers for GS goods and services
• One unified edition in 2008
• 85,000 distributed
• Download from website (500 in 2007)

22
Guide

• Help GS by
• Distribute to others
• Share your photos
• Suggest and/or peer review content
• Be an Underwriter -- 2 x 3.5color announcement
  (April 1st deadline)

23
www.Greenscapes.org

• 300,000 hits in 2007
• 10,000 unique visitors
• 50 favorite bookmark
• Promote events, special offers, additional
  information
• Nursery discounts 651 visitors
• Rainbarrels 450 visitors
• Rainwater Recovery 401 visitors

24
www.Greenscapes.org

• Help GS by
• Link to our website
• Share link with others
• Be an Underwriter! List your logo and link
• Webpage for your special offer

25
E- Newsletter

• 9 monthly issues (spring through fall)
• Timely events, offers and recommendations
• 1200 subscribers
• 2 growth each issue

26
E- Newsletter

• Help GS by
• Subscribe!
• Encourage others to sign up too
• Suggest content
• Write an article

27
Workshops

• 10 workshops about a variety of landscaping
  topics with guest experts
• Greenscapes 101 in partnering communities
• 200 attendees in 2007
• Calendar 1000 visitors

28
Workshops

• Help GS by
• Promote workshops
• Invite others to attend
• Propose workshop topics
• Be a presenter
• Host an info table
• Donate door prizes
• Host/promote a workshop

29
Nursery Discounts

• 15 discount on GS plants and products
• Currently offered by 14 retailers on NS SS
• Promoted in Guide, website, and e-news
• Will you join the list?

30
Landscape Contest

• Help GS by
• Submit an entry or encourage your others
• donate gift certificates for prizes
• Serve on judging panel

31
Free Lawn Signs

• Help GS by
• Put one in your yard (personal business)
• Encourage others to display one
• Use in retail displays of GS plants and products

32
Tabletop Displays

• 3 x 4 tri-fold on foamcore board
• Promotes tips and program offerings
• Help GS by displaying one in your venue!

33
Professional Trainings

• We have partnered with
• UMass Cooperative Extension
• Ecological Landscaping Association
• NOFA Organic Land Care Committee

34
Professional Trainings

• Help GS by
• Attending a training
• Sponsor an employee to attend
• Promote to others
• Give us feedback for improvement
• Let us know types of training you would like
  offered

35
Help Us Ensure That This

Photo Credits Eric Roth
Protects This.
36
For More Information
www.Greenscapes.org Wendy Garpow, Assistant
DirectorMassachusetts Bays Estuary
Associationwendy_at_massachusettsbays.org781-378-1
610
37
Help Us Improve

• Please give us your feedback !
• What stumbling blocks stop you or others from
  participating in the GS program?
• How could we improve our current services?
• What new services would encourage you or others
  to participate?