WOMEN IN JUDO

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WOMEN IN JUDO
Scott McCarthy - CEO
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THE SPORT

• Combat Sport
• Dual Pathways Belts Competitions
• World Sport strong British tradition
• Olympic sport (56 medals 50 female)
• GB - 25 Female across pathways

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THE ATTRIBUTES

• Accessible, Affordable, Welcoming
• Confidence, Discipline, Respect
• Personal Development
• Constructively Physical
• Core Stability, Grips, Balance, Breakfalls
• Self-defence

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THE CHALLENGES

• Combat sport / Close Physical Contact
• Mixed Gender Classes (fully integrated)
• Mixed Ability Classes
• Social aspects
• Weight Categories / Weight Management

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WIDENING THE MARKET
Current
Target
Shift
Target Market Percentage who might be targeted?
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Performance Environments
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SOLUTIONS

• Emphasis on Progression Pathway
• Technical Gradings
• Kata
• All Sizes and Shapes
• Core Stability / Fitness Elements
• Female Environments sporting education

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ACTIONS

• Launch of Technical Gradings
• Emphasis on progression
• Added Kata to syllabi (and promoting)
• Pilot Female only environments (sporting
  training)

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RESULTS TO DATE

• Promotion Recognition of Alternatives
• Substantial Increase in Technical Gradings
• Improved Retention in Key Age Groups
• Commitment to Focus on Female engagement in the
  future

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THANK YOU