Corporate Partner Program

1
Corporate Partner Program
15 States. 320 Member Institutions. 122,000
Student-Athletes. ONE CONFERENCE.
Patrick Colbert Marketing Assistant Eastern
College Athletic Conference P 508-771-5060 x
227 F 508-771-9486 E marketing_at_ecac.org http//w
ww.ecacsports.com
2
The Eastern College Athletic Conference

• The ECAC is the largest and only multi-
• divisional conference in college athletics
• today. With 98 championship events, 7
• playing leagues, and a number of
• affiliate sports properties that make-up
• the ECAC, the excitement never stops!
• National and regional television
• exposure and a multimedia platform
• that highlights the best in college sports
• brings the excitement to our fans
• around the country and the globe.

3
Championship Fan Attendance

• Season Total
• Fall Series 25,550
• Winter Series 24,950
• Spring Series 29,850
• Grand Total 80,359 Fans
• Top Events Include
• Div. I Cross Country Championship
• Div. III Football Championships (6 events)
• Div. III East/West Hockey Championships (2
  events)
• Div. I Indoor Track Field Championship
• Div. II Challenge Cup (Basketball)
• Div. I Outdoor Track Field Championship
• EARC/EAWRC Rowing Championships
• IRA National Rowing Championship

4
Student-Athlete Participation in ECAC
Championships

• Season Total
• Fall 4,571
• Winter 4,899
• Spring 9,035
• Grand Total 19,405 Student-Athletes

5
Media Exposure

• With 122,000 student-athletes to cover,
• the media exposure within the ECAC is
• always expanding. Conference
• partnerships with ESPN, CSTV, New
• England Sports Network (NESN),
• Comcast Sports Network (CN8 Sports),
• and others give the ECAC and
• Conference partners the ability to reach
• millions of viewers.

6
Conference Demographics

• The ECAC Student-Athlete
• 20.5 Average Age
• 91-percent live away from home
• 66-percent work full or part-time
• 75,000 average family income
• The ECAC Fan
• 52,000 average household income
• 70-percent are homeowners
• 68-percent own two or more vehicles
• 97.2 percent travel for business or pleasure

7
Numbers Creating Impact

• 122,237 Student-Athletes
• 10,260,184 page views annually (ecac.org and
  ecacsports.com)
• 1,619,888 unique visitors annually (ecac.org and
  ecacsports.com)
• 1,830,000 Undergraduate students
• 15 State footprint
• 31 Designated Market Areas

8
Corporate Partnerships

• The ECAC corporate partner program is
• designed to meet each partners needs
• and accomplish their goals. Points of
• activation include.
• Excellent exposure through print, multimedia, and
  television advertising
• Interactive and sampling opportunities at ECAC
  events
• Corporate hospitality/entertainment at premier
  ECAC and NCAA events
• Strong co-branded messaging that creates
  brand-preference..and more!

9
Other Partnership Benefits

• Additional marketing opportunities include
• Event naming rights
• PA announcements at ECAC championships
• Commercials on TV broadcasts
• Invitations to special events and meetings
• Tickets to championship events
• Use of ECAC headquarters for corporate functions

10
Contact The ECAC

• The ECAC corporate partner program
• will customize a package to meet your
• specific needs. For more details please
• contact
• Patrick Colbert
• ECAC Marketing Assistant
• P 508-771-5060 ext. 227
• E marketing_at_ecac.org
• We look forward to hearing from you
• soon!