The Corporate Focus and Identity

1
The Corporate FocusandIdentity

• The Zen of Betty
• Gig Griffith Greg Liverman

2
Purpose

• Explore Corporate Identity models
• Examine the problem current corporate models
• Examine a new model for organizational identity
• Explore examples of this
• Corporate level
• Team or group level
• Collect feedback and ideas for further work

3
The Problem

• Markets are changing
• We are driven by market trends without
  understanding the market we are in
• Customers interactions with companies are
  changing
• The customer expects service to be simple and
  straightforward, but the technologies and
  products they purchase are more complex
• The number and complexity of the interactions is
  increasing
• There are too many boundaries within our
  organizations
• How do companies maintain relevance?

4
Ego-Centric
5
A More Relevant Identity is Needed
6
Relationship-Centric
Id
Markets are conversations
An organization is a structured relationship
7
Feedback

• Was this useful?
• How could the Consortium team make this more
  useful?