Hershey Canada Inc.

1
Hershey Canada Inc.Fit For Life Worksite
Wellness ProgramVERN GRAHAMHUMAN RESOURCES
MANAGER

• Canadian Labour and Business Centre (CLBC)
  Workplace Health Works
• November 18-19th, 2003

2
Corporate Hershey

• Our company today is a direct reflection of the
  vision of our founder, Milton S. Hershey. Mr.
  Hersheys vision went beyond building a
  successful company, and Hershey Foods has a long
  tradition as a company with a deep commitment to
  its employees and to the community.

3
The Corporation

• Hershey Foods Corporation, headquartered in
  Hershey, Pennsylvania is the largest manufacturer
  of chocolate and non-chocolate candy in North
  America. For more than 100 years, Hershey has
  made some of the best-known products in North
  America. Hershey brands include Hersheys,
  Reeses, Jolly Rancher, Kit Kat, Moirs, Oh
  Henry!, Ice Breakers, Almond Joy, Mounds, Milk
  Duds, Twizzlers, Whoppers and York.
• Some of Hersheys popular brands in Canada
  include Pot of Gold, Eat More, Glosette, Goodies,
  Lowney and Chipits.
• Hershey has 14,000 employees worldwide and
  operates in 90 countries. The company had sales
  of 4.1 billion in 2002.

4
Introduction to Hershey

• Manufacturer of chocolate and non-chocolate
  confectionary and chocolate related grocery
  products
• Located in Dartmouth
• 3 shifts of employees, operates 24 hours a day.
• Employees of IBEW, BCTGM and Teamsters unions
• Workforce size fluctuates with seasons 300 - 900
  employees
• Recent expansion at the plant

5
Moirs Plant

• Short Video

6
The Beginning of the Wellness Process

• Hired Occupational Health Nurse in 2001
• Case management and WCB claims
• Develop comprehensive wellness program
• Contracted Atlantic Health and Wellness Institute
  (AHWI), a worksite wellness provider in June 2002
  to develop and implement Wellness program

7
Management Commitment Support

• Wellness initiative driven by HR Department
• HR Manager and Health Services Coordinator
  responsible for initial steps, own support and
  garnering support at executive level at Hershey
  Canadas senior leadership (Mississauga, ON) and
  global headquarters (Hershey, Pennsylvania)

8
Wellness Committee

• 14 employees from various departments and shifts
  to provide fair representation
• Role
• Serve as an advisory group for implementation
• Monitor progress
• Advise on best approach to roll-out program
• Collect and distribute information
• Initial focus group

9
Health Risk Assessments (HRAs)

• AHWI conducted voluntary HRAs between Sept. and
  Dec. 2002
• 511 employees completed an HRA
• Objectives
• Provide data to properly develop wellness
  programs and activities
• Provide measurable benchmarks to measure programs
  after the interventions
• create awareness of health roles to individuals

10
Health Risk Assessments (HRAs)

• HRA is comprised of
• Lifestyle questionnaire
• Clinical testing
• Blood pressure
• Cholesterol
• Blood sugar
• Body Mass Index
• Waist-Hip ratio
• Doctors referrals telephone follow ups to those
  with at risk blood pressure cholesterol readings

11
Health Risk Assessments (HRAs)

• Aggregate report provided to management and
  occupational health nurse ensured privacy of
  employees health info.
• Report indicates overall health risk factors of
  employees
• Recommendations for intervention programs
• Individual report mailed to each employees home
• Wellness score
• Health age
• Health risk factors

12
Mini Health Fair

• Objective
• Provide employees with some initial orientation
  and information about health risks
• Promote upcoming wellness activities
• Make AHWI staff visible and available to
  employees
• Information booths (nutrition, cholesterol
  reduction, smoking, etc)
• Sign up sheets for upcoming programs
• Conducted wellness program survey

13
Poster Presentations

• Objective
• Educate employees on various health topics
  (cholesterol, fitness and calories, home exercise
  equipment, smoking, resistance training, etc)
• Offered 14 poster presentations in cafeterias
  Fit For Life corner
• Allowed for interaction with AHWI staff,
  questions and distribute information

14
Wellness Fair

• Objective
• Offer health information / education to employees
• Conduct screening tests (i.e. respiratory tests)
• Two day fair with great response from employees
• 19 information booths from different
  associations, societies and organizations (i.e.
  Heart and Stroke Foundation, Canadian Cancer
  Society, Curwin Medical, Fitness Express, etc.)
• Incentives with prizes

15
Weight Management Program

• Objective
• Provide employees the support and education for
  weight management
• 12 week program
• All participants reported positive behavioural or
  weight management changes
• Participants lost an average of 6-10 lbs.

16
Smoking Cessation Program

• Objective
• Provide support and education to quit smoking
• Six session smoking cessation program
• One-on-on follow up from nurse

17
Fitness Program

• Objective
• Increase physical activity levels of employees
• 12 week program
• Focus on home exercise programs
• Logbooks
• Group and individual based
• Periodic phone follow ups

18
Initial Results

• Very positive in terms of receptiveness and
  participation and healthy outcomes
• Increased interest from employees
• Focus on long term results

19
Current Future Initiatives

• Hershey recently signed a three year contract
  with AHWI
• Success dependent on long-term commitment.
• Upcoming focus on intervention programs.
• Adding ergonomics to program.
• Sustainability means adapting to employee needs.

20
THANK YOU

• Vern Graham
• Human Resources Manager
• Hershey Canada Inc.
• 375 Pleasant Street Dartmouth Nova Scotia
  B2Y 4N4
• Telephone [phone]
• Fax [phone]
• Email vgraham_at_hersheys.com