Forging a Deeper Connection

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• Forging a Deeper Connection
• with Moms and Families

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OUR MOMENTUM

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Can you imagine the day when every baby is born
healthy?
We can.
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OUR REPUTATION

• 2 most named by moms
• 98 name recognition

Source 2007 Gallup Survey
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OUR CAUSE
We stand for babies. All babies.
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OUR MISSION
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OUR PARTNER -BABYS BIGGEST CHAMPION
Dad
Siblings
Grandma
Friends
Grandpa
Colleagues
Cousins
Aunts
Uncles
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WE TOUCH MOM EVERY DAY
Workplace wellness
Marchofdimes.com
March for Babies
In her mailbox
Nacersano. org
TV Radio Advertising
Dining Events
Print Advertising
Awareness Days
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MOMS

• Moms alone spent 1.7 trillion in 2006 we know
  moms want a voice and they want to teach their
  kids how to give back.
• M2M Conference, 2007

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CONSUMERS
Nearly three-quarters (72.7) of consumers
purchased a particular brand because they knew
the brand supports a cause in which they
believe. Barkley PR Week Cause
Survey, 2007
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CAUSE BRANDING CONTINUUM
CAUSE BRANDING CONTINUUM
Corporate contribution
Corporate Contribution
Event Sponsorship
Cause Marketing
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SUCCESSFUL CAUSE BRANDING

• Cause Branding
• Intersection of three elements
• Cause opportunity
• Consumer passion
• Company objective

Company Objectives
Moms Passion
March of Dimes
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