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Direct sales
Vorwerk Direct Selling Ventures
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Vorwerk worldwide
Vorwerk is a worldwide enterprise. Our products
are available in over 60 countries around the
globe.
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Vorwerks business
Vorwerk stands for the direct route to the
customer, a consistentcommitment to service, and
outstanding quality.

• Production and direct sales of the Vorwerk
  Kobold room care system and the Vorwerk
  Thermomix multifunctional kitchen appliance.
• Production and direct sales of cosmetics and
  skincare products from JAFRA Cosmetics
• Lux Asia Pacific direct sales
• Vorwerk Carpets
• HECTAS Facility Services
• akf group financial services
• Vorwerk Direct Selling Ventures

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Review
What makes Vorwerk unique

• A special path to the customer
• Vorwerk always takes a special path to its
  customers.
• This goes for the direct sales activities of
  Vorwerk, JAFRA Cosmetics
• and Lux Asia Pacific and is just as true for
  HECTAS
• Facility Services, the akf group and Vorwerk
  Carpets.
• Outstanding products
• Vorwerk products stand out for their high
  quality and
• unique benefits. The products are demonstrated
  directly at their future place of use. Product
  benefits that often
• go unnoticed with other sales methods due to a
  lack
• of demonstration can be experienced up close by
  
• the customers in their own homes.

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Review
What makes Vorwerk unique

• Opportunities in direct sales
• Direct sales offers great opportunities to
  people
• with an interest in becoming self-employed.
  Their performance
• determines their income, no investment is
  required.
• Focused employee advancement
• Vorwerks success depends on its employees.
• Their impression on customers preserves
  Vorwerks
• good name worldwide.
• Employee development, training and motivation
  are
• therefore of the utmost priority.

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Review
What makes Vorwerk unique

• Vorwerk, a family business
•   Vorwerk has been a family-owned company since
  it was
•   founded in 1883. Thinking and acting with a
  view to the  future has a long tradition at
  Vorwerk. The objective is not short-term profit
  but sustainable success.

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Vorwerk at a glance
As an international, broad-based enterprise,
Vorwerk experienced substantial growth during
2007.

• Founded in Wuppertal in 1883
• Business volume in 2007 2.323 billion euros,
  of which 1.496 billion euros came from direct
  sales
• 566,235 employees, sales advisers and
  representatives worldwide, of which 515,151 are
  JAFRA consultants
• Sales companies and sales partners in over 60
  countries
• Partners equity 49 percent

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Executive Board
Peter Oberegger (Managing Partner)
Walter Muyres (Managing Partner)
Reiner Strecker (CFO)
Eberhard Pothmann (until 28.02.2009)
Jochen Sarrazin (until 30.04.2009)
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Group structure
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from 1883 to 1944
The carpet factory founded in 1883 develops into
a successful direct sales company even before the
Second World War. The triumphant advance of the
Kobold hand-held vacuum cleaner begins.
1883 The brothers Carl and Adolf Vorwerk found
the carpet factory Teppichfabrik Vorwerk
Co. 1904 August Mittelsten Scheid joins the
company 1908 Vorwerks own machine factory
becomes an independent division 1929
Invention of the Kobold hand-held vacuum
cleaner 1930 Start of the Vorwerk direct sales
organisation 1938 Formation of the first
international company, Vorwerk Folletto
(Italy) 1943 Direct sales suspended during World
War II Dr. Erich and Werner Mittelsten
Scheid take over management of the
company
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from 1945 to 1969
By 1953, the millionth Kobold vacuum cleaner
already leaves the assembly line at the Wuppertal
plant. Vorwerk ventures into new business fields
with the foundingof the akf bank in 1968.
1945 Kobold production and direct sales are
resumed 1953 Production of the millionth Kobold
since the end of the war 1959 Invention
of the first electric carpet brush 1962 Vorwerk
Carpets in Gehrden (since 1986 in
Hameln) 1968 akf bank is founded 1969 Dr. Jörg
Mittelsten Scheid becomes managing
partner
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from 1970 to 1999
Vorwerk continues to grow and gets more and more
international. The Thermomix is born in 1971 a
success story that is still being written today.
1971 The original Thermomix VM 2000 is launched
in France 1974 Formation of Hygienic Service
Gebäudereinigung und Umweltpflege GmbH
(todays HECTAS Facility Services) 1994 akf
unilease is founded (today akf
servicelease GmbH Co. KG) 1995 Achim Schwanitz
becomes managing partner
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from 2000 to today
Vorwerk strengthens its position on the Asian
market with the purchase of Lux Asia Pacific in
2001, and on the American market with the
acquisition of JAFRA Cosmetics in 2004.
2001 Lux Asia Pacific, headquartered in
Singapore, becomes part         of the Vorwerk
group 2004 JAFRA Cosmetics joins the Vorwerk
group 2005 Vorwerk celebrates 75 years of direct
sales 2005 Dr. Jörg Mittelsten Scheid transfers
from the Executive Board to become
chairman of the Advisory Board 2007
Peter Oberegger becomes managing partner 2008
Vorwerk celebrates its 125th anniversary 2009
Walter Muyres becomes managing partner
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The idea
Our best for your family this is what the
Vorwerk family enterprise stands for.

• Vorwerk was founded in 1883 as a family
  business and is still family-owned today.
• Our products help to make families lives more
  pleasant.
• Our sales organisations work where our products
  are used in the family home.
• In our sales teams, the feeling of camaraderie
  resembles a family bond.

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Direct sales
Direct sales is Vorwerks core business and has
been since 1930. Our experience,our expertise
and the superiority of our products have made us
the market leaderin direct sales of high-calibre
products.

• Direct sales products
• Vorwerk Kobold and Thermomix
• The product worlds of JAFRA Cosmetics and Lux
  Asia Pacific

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Direct sales brings many benefits
Direct sales unites top quality with top advice.

• In-depth advice and demonstration in the
  customers home makes it possible to explain
  product benefits that might not be obvious at
  first glance.
• This proximity to the customer enables us to
  closely adapt our products to people needs and
  to continue to develop our products further.
  This results in high-quality goods and services
  and a high level of customer satisfaction.

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People
Direct sales is a wonderful opportunity for
people to build a successful career basedon
their own achievements as a sales adviser or
representative.

• Vorwerk and direct sales create jobs.
• The number of people who work for Vorwerk
  climbed to 566,235 in 2007.
• Of these people, 22,820 were in permanent
  employment, 28,264 were independent sales
  advisers or representatives in the household
  appliances division and 515,151 were JAFRA
  cosmetics consultants.

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Our Principles
Our Principles We act, plan and work together
according to defined corporate principles with a
view to assuring our company a successful future.
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Clear Customer and Performance Orientation
Clear Customer and Performance Orientation We
always strive to provide our customers with
first-class products and services.Within the
company, too, we are dedicated to
achievement,accepting only the highest
standards. Vorwerk aims to securelong-term
profits commensurate with our performance. This
is only possible if our customerscan put their
faith in our performance.
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Successful with People
Successful with People Our success depends upon
people. Extremely important to us,therefore, are
the qualification and motivation ofour staff and
sales partners. The cooperation we valueis
founded on trust, sincerity, respect and
fairness. We respect people as individuals.
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Outstanding Thanks to Quality and Innovation
Outstanding Thanks to Quality and Innovation
Vorwerk perceives itself as an innovative
enterprise.As we have direct contact with our
customers,we know their needs and wants and
accordingly providethem with top-quality
products and services. At the same time, we are
committed to usingour natural resources
sparingly and attachgreat importance to the
environmentalfriendliness of our products.
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Thinking and Acting with a View to the Future
Thinking and Acting with a View to the Future
Since its formation in 1883, Vorwerk has been a
family business.Thinking and acting with a view
to the future is a matter of tradition with
us.This is how we make decisions and weigh up
investments.Based on this long-term view, we
also assumeresponsibility for our staff and
sales partners. That responsibility includes
involving ourselvesin our social environment.
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Prepared for Change and Progress
Prepared for Change and Progress Progress is
unthinkable without a readiness for change.We
recognise the need to introduce changes andare
ready and willing to do so. This is a challenge
we perceive as anopportunity for our dynamic
company.
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SOS Children's Villages
Vorwerk works together with SOS Childrens
Villages to help families and children in need.

• By supporting SOS Childrens Villages, Vorwerk
  wishes to contribute towards enabling children
  all over the world to  grow up safe and secure
  in a family environment.
• To this end, Vorwerk set up the Family Fund and
  now undertakes fundraising activities around
  the globe.
• To date, the concerted efforts of employees,
  sales advisers and the Executive Board have
  raised donations to the tune of 600,000 euros
  for the fund.

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Found Family Manager 2007
For the fifth time in a row, Vorwerk and the TV
magazine Hörzu were searching for the Family
Manager of the Year. Its high time the most
important job in the world finally got the
recognition it deserves.

• TV commercial, Vorwerk Family Study and the
  contest for Family Manager of the Year
  underscore Vorwerks expertise when it comes to
  families.
• With the award, Vorwerk pays tribute to the
  important work that is done in the context of
  the family, while the Vorwerk Family Study gives
  the undertaking a scientific foundation.
• The winning Family Managers are selected by a
  jury of famous personalities and are publicly
  presented with their awards at a grand gala in
  Berlin.

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Vorwerk Kobold
The Vorwerk Kobold features a unique system that
guarantees thorough cleaning, deep down. We
create a new dimension of cleanliness and
freshness to enhance daily well-being in the home.

• A small motor coupled with high efficiency
• Hygienic microfilter for proven, lasting
  allergen reduction
• Turnover in 2007 around 687 million euros
• The Vorwerk Kobold is sold direct to customers
  in 30 countries by some  10,000 independent
  sales advisers following a demonstration of the
  system at the customers home.

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Vorwerk Thermomix
With the Vorwerk Thermomix, fresh food can be
prepared more quickly and easily than ever
before. With the Thermomix, its a joy to cook
tasty, healthy meals.

• The Thermomix can weigh, chop, mix, stir, cut,
  grind,  pulverise, knead and blend.
• Thanks to its heatable, stainless-steel mixing
  bowl, it even cooks.
• Turnover in 2007 around 331 million euros
• The Vorwerk Thermomix is sold direct to the
  customer in 38 countries, at parties or on
  referral, by some 16,500 mainly female
  representatives pursuing this as an extra income
  opportunity.

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JAFRA Cosmetics
JAFRA Cosmetics creates quality products that
enhance a womans beauty and self-assurance. With
its facial and body-care products, colour
cosmetics and fragrances, JAFRA defines a world
of beauty, care and wellness and gives women a
sense of utter well-being.

• 50 years of experience in developing cosmetic
  products
• Outstanding product line
• Turnover in 2007 around 432 million euros
• JAFRA products are sold in 24 countries direct
  to the customer by some 515,000 self-employed
  consultants at individual or group consultations
  that take place in the home.

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Lux Asia Pacific
Lux Asia Pacific operates successfully in the
Asia-Pacific region, specialising in the
production and sale of high-quality water filters
and vacuum cleaners. Quality and personal
consulting the key to our success in Asia, too.

• Lux Asia Pacific operates exclusively in the
  Asia-Pacific region.
• Lux Asia Pacific comprises the former direct
  sales subsidiaries of Electrolux in Asia.
• Turnover in 2007 around 42 million euros
• Lux Asia Pacific products are sold by some
  1,900 independent sales advisers in 13 countries
  in the Asia-Pacific region.

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Vorwerk Carpets
Whether in a private or a commercial setting,
Vorwerk carpets create a feel-good atmosphere. In
addition to setting itself high aesthetic
standards Vorwerk is also committed to ensuring
that its products are manufactured by
ecologically sound methods which pose no health
risk while delivering first-class quality and
durability.

• Vorwerk Teppichwerke has established itself as
  a leading producer of high-quality carpets.
• Vorwerk collaborates with several
  internationally renowned artists, designers and
  architects. For example, top designer Ulf
  Moritz has created the new line Fascination.
• Carpets are the original Vorwerk product.
• Turnover in 2007 around 78 million euros

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Research, development and production
At Vorwerk, research, development and production
are united in a single enterprise. Vorwerk sets
high standards in all areas. The customer gets
what he has grown to expect from Vorwerk an
innovative product that is practical, useful and
extraordinarily durable.

• Vorwerk products are developed and produced by
  Vorwerk.
• Vorwerks own development departments in
  Wuppertal ensure the unparalleled quality of its
  products.
• Vorwerk regularly receives eco-certification for
  its environmentally friendly production systems.

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Tests and Design
Vorwerk products are known for their exceptional
quality and outstanding design.

• The German consumer watchdog magazine Stiftung
  Warentest awarded the Kobold with electric
  brush top marks with the rating very good (test
  4/2003).
• The Kobold is one of the few vacuum cleaner
  systems entitled to carry the TÜV certificate
  Suitable for allergy sufferers.
• The Design Center NRW in the German state of
  North Rhine-Westphalia has awarded the Kobold,
  the Polsterboy, the Pulilux, the Thermomix 31 and
  the new Tiger 260 the red dot award for high
  design quality.
• Vorwerk carpeting was the only carpeting to
  receive the seal of recommendation of the German
  Allergy  Sufferers and Asthma Association
  (DAAB).
• ZukunftsAward 2006 (Future Award 2006) for the
  Smart Carpet

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Vorwerk production sites
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Vorwerk production sites

• Vorwerk Elektrowerke, Wuppertal, Germany
• Research and development
• Production of hand-held vacuum cleaner Vorwerk
  Kobold, Polsterboy and electric brush
• Motor production for all Vorwerk products
• Vorwerk Teppichwerke, Hameln, Germany
• Production of Vorwerk rugs and carpets
• Vorwerk Semco, Cloyes, France
• Production of Thermomix
• Vorwerk Folletto, Arcore, Italy
• Production of Pulilux and diverse accessories

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Vorwerk production sites

• Vorwerk Household Appliances, Shanghai, China
• Production of Tiger and assembly of all products
  sold in China
• Production of water filters for Lux Asia Pacific
• JAFRA plant, Naucalpan, Mexico
• Production of entire JAFRA Cosmetics product
  range

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HECTAS Facility Management
HECTAS is one of the leading companies in Europe
in the area of infrastructural facility services.
HECTAS offers its customers individual solutions,
tailored precisely to all their facility needs.

• HECTAS has been a reliable partner to its
  customers for over 30 years as a provider of
  infrastructural facility management from
  cleaning,  gardening and snow and ice control to
  security and  janitorial services.
• HECTAS has 60 branches and over 11,500
  employees working in Germany, the Netherlands,
  Austria, Poland, Belgium, the Czech Republic,
  Hungary and France.
• Turnover in 2007 around 187 million euros

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akf group
Leasing and financing of moveable-property
investments, sales financing and fleet management
the akf group provides first-rate service and
consulting in these sectors.

• Trained sales staff provide individual
  consulting at the customers workplace.
• Purchasing benefits thanks to close contact
  with major manufacturers and importers
• Fast and uncomplicated processing of contracts
• New business in 2007 546 million euros
• Head office in Wuppertal, 12 branches and 34
  sales offices in Germany

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Vorwerk Direct Selling Ventures
Vorwerk Direct Selling Ventures is an independent
subsidiary within the Vorwerk Group, which
invests venture capital in young, innovative
direct sales companies.

• Focus of investment Direct sales direct,
  person-to-person sales or  via sale channels
  such as internet, catalogues or home shopping
• Investment philosophy Long term minority
  investments
• Growth financing through investment of equity
• Investment size per single investment 0.5 to 5
  million euros
• International scope
• Added value Extensive direct sales expertise
  and an international network

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