Koninklijke Wessanen nv

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Koninklijke Wessanen nv
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innovation
international
organic
healthy
tasty
entrepreneurship
Wellness
balance
strong brands
ethnic
distribution
value based
natural
quality
trendsetting
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Wessanen in brief

• Koninklijke Wessanen nv is a multinational food
  corporation based in the Netherlands, which
  operates in European, American and Canadian
  markets. At Wessanen we market, distribute and
  produce wellness consumer products that are
  natural, healthy and easy to prepare or
  indulgent. Knowledge of consumer trends and a
  clear emphasis on innovation form the basis for
  growth and continuity in all our companies.

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Financials

• x EUR 1 million

• x EUR 1 million

Operating result before amortization of goodwill
and exceptional items
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EBITA 2002
Net sales 2002
operating result before amortization of
goodwill and exceptional items
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The Wessanen organization
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Mission statement

• We create value by fulfilling the nutritional
  needs of consumers with a health and quality
  conscious lifestyle.

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Core competencies

• Brand management and marketing
• Wholesale and trade services
• Production and product development

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Objectives

• Financial
• Maximize shareholders value
• Autonomous sales growth, structurally above
  market average, further strengthened by
  acquisitions
• Strategic
• Invest in strong brands
• Enlarge distribution network
• Focus on innovation

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Investing in strong brands

• Wessanens wellness strategy targets the health
  and quality-conscious consumer. These consumers
  have high demands and are best served with strong
  brands and special, high-quality products. This
  is why continuous development of our brand
  portfolio and expertise in brand positioning
  forms one of the spearheads of our strategy.

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Selection of own brands
Organic, natural vegetarian food
Functional dietetic food
Ethic food, delicatessen specialties
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Expanding the distribution network

• Our goal is to establish a comprehensive
  distribution network for supermarkets, health
  stores, specialty stores and the out-of-home
  segment. The further expansion and development of
  our technological knowledge and operational
  efficiencies form an essential part of our
  strategy.

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Focus on innovation

• We are constantly investing in the development of
  new, innovative wellness products, concepts and
  business processes. In order to strengthen our
  innovative clout and flexibility, we utilize our
  internal and external cooperative networks.

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Example product innovation Gayelord Hauser
Protein Program

• Distriborg pulled out all the stops for the
  supermarket launch in 2001 and achieved instant
  success. By August 2002, Gayelord Hauser
  commanded the lion's share of the growth (64
  percent) in French super-market sales in all
  slimming products.

Product Manager Nelly Armand "We keep a sharp
eye on market trends. The time was right to
launch protein diet products in French
supermarkets. We were aiming specifically at
women in the 35 to 55 age group."
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Organizational success factors

• Entrepreneurship
• Value Based Management
• Horizontal corporate structure
• MONITORED ENTREPRENEURSHIP

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A culture of wellness

• Developing, supporting retaining talent
• Management traineeship
• Wessanen Academy
• Internal mobility rotation
• Performance Commitment Contract

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Number of employees

• Europe North America Total
• Total current activities 4,489 5,703 10,192
• Natural Specialty Foods 2,379 5,700 8,079
• Cereals 1,109 - 1,109
• Convenience Food 941 - 941
• including corporate staff (63)

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Value Based Management

• Strategic planning execution
• Capital allocation program
• Performance measurement
• ?
• Strategic decisions based on long-term value
  creation rather than short-term successes

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Wellness and the future
Growth in wellness more than average food market
8.9
Relative growth figures
9.0
9.6
3.1
3.2
3.1
source Nielsen/Spins/NBJ/Datamonitor/Promar
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More information

• website http//www.wessanen.com
• quarterly online magazine Websanen(available via
  website)
• news press release service(available via
  website)
• direct contact with Corporate Communicationsphone
  31 (0)20 547 95 28e-mail corporate.communicat
  ions_at_wessanen-hq.com

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Koninklijke Wessanen nv