Using a KMS to Facilitate Wealth Creation

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Using a KMS to Facilitate Wealth Creation
Presentation

• Ken Dozier
• USCETTC
• 2/20/01

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Organization History
Since 1958, USC has been developing Primary
Market Research for NASA in the area of
Technology Transfer.

• 1967 NIAC Started
• 1976 Subsidized Information Searches
• 1982 Information Services Expanded, RISS
  Launched
• 1984 Affiliate Network Starts
• 1991 Affiliate Network Expands
• 1992 USC Selected as RTTC
• 1994 Wins TRP Award
• 1997 ETTC Formed

Mid-West
Northeast
Far West
Mid-Atlantic
Southeast
Mid - Continent
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Organizational Chart
School of Engineering
Engineering TTC
Commercial Programs
NASA Programs
Academic Programs
Industry Contracts
Business Development
Far West RTTC
FLC
IMSC
Ames,Dryden,JPL
RIBIT
Aerospace 1
Pre-Incubation
Texas AM
SBIR
U. of TexasAustin
10 Affiliate Offices in 8 states
Renovation Funds
Research Park Funds
Aerospace 2
Incubator
Research Park
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Management Team

• Former Director of Tech Transfer at Hughes
  Electronics
• Expert with 20 years of experience in Knowledge
  Mining
• Former Director of Commercialization at Los
  Alamos labs.
• Executive Director with PL and VC Experience

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Commercial Assessment Process
Our Model

• CAP 0 Decision to Patent
• CAP 1 Probe for market acceptance
• CAP 2 Analyze market data
• CAP 3 Technology Valuation

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Market Research Repository
You can sort or filter you selection
Each technology list the available primary
marker research we have done.
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Example Docket
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CAP Tools
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CAP Tools
In the CAP, say you need to build a Technology
Status Report.
Clicking on the link, brings up more information
about what is a Technology Status Report (TSR),
including an example.
Clicking on the details button reveals more
information about the TSR.
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SBIR (Private VC)

• Since the inception of the Small Business
  Innovation Research (SBIR) program in 1982,
  through the end of fiscal year 1996, small high
  technology firms have submitted over 269,000
  proposals resulting in more than 41,000 awards,
  worth approximately 6.5 billion.
• (Good News) Roland Tibbets at NSF looked at
  fifty SBIR commercial projects generated 9
  billion sales and had attracted over 900 million
  of private investment. These fifty projects alone
  generated revenues three times the entire NSF
  expenditures on SBIR from 1982-1995 and created
  10,000 new jobs. Average ROI, 7 to 1
• (Bad News) Average time to market 7 years

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Variety of Wealth Creation Models
Federal Agencies, SBIR Mission Based, Linear
(push) Universities Curiosity Based, emerging,
(push)
Chabol (large companies) hierarchy, products
based (push)
Venture Niche markets, public trading (pull)
Incubators and Science Parks created to bridge
gap between development and commercialization
Chart Source Corporate Information Systems,
Applegate
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Linear Model Wealth Creation
Sung

• Typical Waterfall model
• Six Stages
• basic research, development research, product and
  process ideas, prototype, production, diffusion

• Criticisms
• Too much focus on the solution push, basic
  research not the only initiator stage,
  relationship between research and
  commercialization is too complex to be linear,
  Users are the key pull to the problems and
  markets

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New Non-Linear Model

• 2001 study of startup companies across Software
  telecom (35), Bio-med (19), Computers (16),
  and Semi-conductors (10.8)
• Most innovation at application stage (55),
  development ( 22), research (12) production
  (9)
• Age Linear startups ( 35-45), non linear (25-35)
• Education Linear (28P,42M,30B), Non Linear
  (7.5P, 22M,67B)
• Experience Linear (59 research, 35 commerce),
  Nonlinear (37 research, 29 commerce, 17
  education)
• Both groups agreed on success factors business
  plan, leadership, technical skills, management
  skills, and location

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The Non-Linear Wealth Creation
Developers
Drivers

• Gates Microsoft Xerox
• Jobs Apple Xerox
• Clark SGI ES, Stanford
• Clark Netscape University of Illinois

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Unsolicited Proposal

• Assign a fall class a project of wealth creation
• MBA students mine ETTC repository for a wealth
  creator
• Perform a CAP1 and CAP2 primary market research
• Present at end of term
• Prize in start up capital

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Commitments

• Owners of technology agree to enter into good
  faith negotiations
• MBAs agree to post at info gathered in
  repository
• VCs agree to put up the prize money and share
  ownership