Health Promotion Through a CommunityWide Health and Fitness Challenge

1
Health Promotion Through a Community-Wide Health
and Fitness Challenge

• Christina R. Hoppe, MS
• Public Health Educator
• Western Racine County Health Department
• Burlington, WI

2
Objectives

• Challenge Overview
• Challenge Trends
• Challenge Challenges
• Questions

3
Challenge Overview

• Challenge Purpose participants will demonstrate
  an increase in health- related behaviors and
  knowledge after 8 weeks of participating in the
  Health Fitness Challenge.

4
Challenge Overview

• Offered Annually Since 2003
• Start Date Early February
• 8 Week Commitment
• Ending Early April

5
Challenge Overview

• Community Partnerships Formed with
• Businesses large and small
• Contact HR or Employee Health
• Schools public and private
• Child Care Centers staff and parents
• Organizations, Clubs, Groups
• Curves, TOPS, Moms and Tots, Waist Lines
• Churches
• Contact Parish Nurse

6
Challenge Overview

• 3 LEVELS
• ORGANIZATIONS
• TEAMS
• INDIVIDUALS

7
Challenge Overview

• ORGANIZATIONS -
• COORDINATOR
• Key contact person between challenge director and
  challenge participants.
• One coordinator from each organization.

8
Challenge Overview

• Coordinators Role
• Recruit! Promote! Recruit! Promote!
• Encourage Team Sign Up!
• Report team points to challenge director each
  week.
• Set up information center.
• Liaison between director and participants.

9
Challenge Overview

• Coordinators Role
• Distribute Weekly Health Handout
• 1-2 page information on various health topics
  including

Cancer Screening Smoking Cessation! Preparedness F
at Facts
Portion Control Emotional Eating Physical
Activity Blood Donation
Weight Loss Fruits and Vegetables Benefits of
Water Social Support
10
Challenge Overview

• TEAMS -
• Teams of 4
• Can vary from 1 team
• to 32 teams per location
• Team Captain
• Reports team points
• to coordinator
• Team Names

11
Challenge Overview

• INDIVIDUALS
• Keep track of
• points daily.
• Report points to
• team captain weekly.
• Read weekly health
• handout.
• Find scrambled word
• After 8 weeks Health Message

12
Challenge Overview
Organizational Chart
13
Challenge Overview
POINTS! POINTS! POINTS!
14
Challenge Overview

• 3 POINT CATEGORIES
• ACTIVITY
• WELLNESS
• STRESS
• MANAGEMENT

15
Challenge Overview

• ACTIVITY POINTS
• 1 point for 15 minutes of physical activity
• Points earned from following categories
• Activity run, walk, bike, hike, aerobics..
• Weight training
• Recreational sports OR
• Pedometer wearers
• 1 point for each 2,500 steps
• Maximum Points per Day 4
• Capped for equal opportunity

16
Challenge Overview

• WELLNESS POINTS Daily
• Nutrition Healthy Eating
• Water Intake
• (6) 8oz glasses/day 1pt
• Fruits and Vegetables
• 5 servings/day 1pt
• Vegetarian Dinner
• 2/week 1pt ea

17
Challenge Overview

• WELLNESS POINTS Weekly
• Weight loss/BMI
• Starting weight
• - final weight
• reported in week 8
• Smoking Cessation
• 7 pts/week for Quitting OR
• being smoke free!

18
Challenge Overview

• WELLNESS POINTS One Time
• Blood Pressure Screening
• Blood Donation
• Advance Directives
• (Advance care planning)
• OTHERS??

19
Challenge Overview

• STRESS MANAGEMENT POINTS
• 1 point/day for 15 minutes of
• de-stress activities (non-exercise)
• Massage
• Taking a nap
• Listening to music
• Reading
• Meditation
• Other..

20
Challenge Overview
HOW TO KEEP TRACK?
21
Challenge Overview

• Track Points Each Day
• Submit Week TOTAL to team captain

22
Challenge Overview

• STANDINGS
• POSTED
• WEEKLY

23
Challenge Overview

• STANDINGS
• POSTED
• WEEKLY

24
Challenge Overview
PRIZES INCENTIVES!
25
Challenge Overview

• PLAQUES
• Top 5 Organizations
• PRIZES
• Top 5 Teams Overall
• Random Prize Drawing
• from Completed Evaluation
• Completed Word Scramble

26
Challenge Overview-Program Evaluation
27
Challenge Trends

• From 2003 2007
• Increased Number of Organizations Participating
• Goal in 2003 was 6 organizations
• Goal in 2007 was 30 organizations
• Increased Number of Individuals Participating
• 421 in 2003
• 824 in 2007
• Self-Reported Behavior Changes
• gt 50 each year

28
Challenge Trends
29
Challenge Trends
30
Challenge Trends
31
CHALLENGE CHALLENGES

• Are we reaching our intended audience?
• Point system structured to benefit beginners as
  well as those who are already active.
• Incentives and Prizes on a Budget while
  maintaining a Free program
• Valuable Usable prizes and incentives that
  promote health.
• T-shirts, lunch cooler, shoe wallet
• Donations from community partners.

32
CHALLENGE CHALLENGES

• Week 5 6 slump
• Harder to keep teams
• motivated to finish to week 8.
• Evaluations
• Typically completed in week 8
• Return rate lt40 even with incentive prizes.
• Follow Through
• How to keep individuals engaging in these newly
  acquired health behaviors?
• How to promote as a lifestyle change.

33
BOTTOM LINE
WHAT WORKS?
34
BOTTOM LINE

• Free Program
• Community Partnerships
• Competitive Fun
• Social Support from
• coworkers
• Website/Email
• Teamwork

35
Special Thanks To

• Consistent funding and support from
• State of Wisconsin
• Prevention Block Grant and
• Maternal Child Health Block Grant

Health Fitness Challenge
A Winning Health Choice!
36
Special Thanks To

• DEDICATED TEAMWORK FROM
• Western Racine County Health Department Staff
• Frederick Radmer, MPH
• Regional Public Health Epidemiologist
• Tri-County Public Health Consortium
• of Southeastern Wisconsin

37
QUESTIONS?
? ? ? ? ? ?
38
Contact Information

• Christina Hoppe, Public Health Educator
• 262.763.4930 or 800.688.4930
• christina.hoppe_at_aurora.org
• Western Racine County Health Department
• 156 East State Street, Burlington, WI 53105