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Prepared by Upstream Analysis

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... and Sen. Barack Obama in the Democratic presidential ... Sen. Barack Obama. Less focused debate performance; message unclear ('making decisions,' perhaps? ... – PowerPoint PPT presentation

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Title: Prepared by Upstream Analysis


1
Democratic Presidential DebatesShift in Focus
  • Prepared by Upstream Analysis
  • April 10, 2008

2
Methodology
  • The tag clouds on the following pages represent
    the 50 words most frequently used by Sen. Hillary
    Clinton and Sen. Barack Obama in the Democratic
    presidential debates held on April 26, 2007, and
    February 26, 2008. The larger the font size, the
    more frequently the term was used by the
    candidate.
  • A stop list of the most commonly used words in
    the English language was used to filter out terms
    such as and, of, the, etc.
  • Tag clouds of debate text were based on
    transcripts provided by the Federal News Service
    and CQ Transcriptions via The Associated Press.
  • Visualizations were generated using TagCrowd.com.
  • Elements of debate format (e.g., number of
    candidates involved, differences in questions
    posed to each candidate, length of response) may
    influence results.

3
Sen. Hillary Clinton
  • April 26, 2007
  • February 26, 2008
  • A very focused debate performance with the key
    message, Im ready to be president
  • War terms include attacked, Iraq, security, war
  • Domestic policy terms include health care,
    immigrants
  • Less focused debate performance with the emphasis
    on issues rather than message
  • Iraq and war almost nonexistent
  • Emphasis on affordable health care, insurance,
    issues, jobs, NAFTA, tax(es)

4
Sen. Barack Obama
  • April 26, 2007
  • February 26, 2008
  • Less focused debate performance message unclear
    (making decisions, perhaps?)
  • War terms dominate intelligence, Iraq/Iraqi,
    military, nuclear, security, terrorism,
    terrorists, threat, war
  • Domestic policy terms include health care,
    insurance, families
  • More focused debate performance with the emphasis
    on health care and drawing a distinction with
    Sen. Clinton
  • Iraq mentioned, but Pakistan more prominent
  • Emphasis on affordable health care, community,
    issues, jobs
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