Digital Media

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Digital Media Society
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• Dr Gareth Schott

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AIMS OF THE PAPER

• Provide a broad account of the various forms of
  digital media
• Consider how digital media mediates the way
  culture is lived and
• experienced
• Introduce conceptual and analytic frameworks for
  discussing and
• understanding digital media
• Highlight some of the different research methods
  used to study
• users of digital media

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ALTERATIONS TO THE COURSE GUIDE

• LECTURE, KG.11
• OPTIONAL (doesnt mean NO) LAB, Monday 9-11am,
  K.B.O1
• TUTORIALS, Monday 3-4pm, TC4.08
• Monday 4-5pm, TC4.08
• Wednesday 3-4pm, TT1.01
• Wednesday 4-5pm, TT1.01

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COURSE OUTLINE
1 What Defines Digital new Media? 2 Changing
Literacy in a digital age 3 Hypertext Networks
and the Internet 4 Digital Spaces 1
Introduction to lüdic spaces 5 Digital
Spaces 2 Analysing gamescapes 6 Digital Art
Remixing and reworking practices 7 Digital
Interaction Mobile communication 8 Net Sex
Empirical research! 9 Participatory Cultures
Communities and media fandom 10 Ethnographies in
Digital Media The case of MUDs 11 Digital
Futures
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COURSE ASSESSMENT
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What is Digital Media?
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• Lecture 1

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Aims of this session
Provide an account of ...

• the distinction between new and old media

• the characteristics of digital media

• introductory theoretical accounts of digital
  media

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Whats new about new media?
collective noun
Ideology
cutting edge, avant-garde, modernist.
increased productivity, educational
opportunity, new creative and communicative
horizons.
Leads to
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What is NEW Media? The Internet?
CONVERGENCE DIGITAL NETWORKING GLOBAL
REACHINTERACTIVITYMANY-2-MANY COMMUNICATION
WHAT IS THE MEASURE OF NEWNESS?
How can we know that a situation has changed -
has revolved - without knowing its previous
state or provision? (Winston, 1998, p.2)
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Digital TV Old Media in New Times?
How do technologies extend or change how a medium
operates?
CABLE SATELLITE
MULTI-CHANNEL TV Subscription-based
(pay) Pay-per-view Video-on-demand
Aggregate, broad-appeal programming models,
limited-channel, free-to-air broadcasting
www.superchannel.org http//blog.evanki.com/archiv
es/000552.php
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Digital TV Old Media in New Times?
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(No Transcript)
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remediation
Bolter Grusin (1999)
refashion themselves to answer to the challenge
of new media (p.15)
affiliation
resonances
GENEALOGICAL THEORIES OF NEW MEDIA
there are risks of setting up the new as a
culmination, telos, or fulfillment of the old, as
the onset of utopia or dystopia (Poster, 1999,
p.12)
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DIFFERENCE
Digital Media -
registration, storage, distribution of
information
Analogue Media -
one set of physical properties that can be stored
in another analogous physical form
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DIGITAL

• abstract symbols
• symbolic realm of mathematics
• addition, subtraction, multiplication
• division
• algorithms
• binary strings (0 1)
• two states - on or off, current or no current,
  zero or one

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SHIFT INTO SYMBOLIC COMPUTATIONAL REALMS

• dematerialised
• data compressed into very small spaces
• accessed at very high speeds
• manipulated more easily

TO SUM
Quantitative - storage, access
manipulation Qualitative - production, form,
reception use
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FIXITY and FLUX
EDITING (analogue media)
change levels of red on a piece of film strike
new prints from the negative
chemical relationship between the filmstock and
developing fluid is changed
EDITING (digital media)
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Whats new for society about the new
media? RATHER THAN What is new
media? (Livingstone, 199960)

• The artefacts or devices that enable our ability
  to
• communicate
• The communication activities and practices we
  enegage
• in to develop and use these devices
• The social arrangements and organisations that
  form
• around these devises and practices
• (Lievrouw Livingstone, 2002, p.7)

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The established differences between author and
reader, performer and spectator, creator and
interpreter become blurred and give way to a
reading writing continuum that extends from the
designers of the technology and networks to the
final recipient, each one contributing to the
activity of the other - the disappearance of the
signature (Levy, 1997, p.366)
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INTERACTIVITY
To declare a system interactive is to endorse it
with magic power (Aarseth, 1997, p.48)
Liberate and extend our intellects
consumer choice active choice personalized
commodities
viewer/reader user play, experimentation
exploration
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(No Transcript)
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Registrational Interactivity
register own message
Bulletin Boards Newsgroups Multi User Dungeons
(MUDs) Multi-user Object Oriented Space (MOOs)
Interactive Communication
E-mail ICQ Chat rooms Internet forums
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CONVERGENCE
Functional Convergence
Digitised content converge in single platforms
Industry Convergence
Takeovers, mergers and strategic alliences
Cultural convergence
Comic book - film - videogame
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See you next week