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MeGo

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Convenience: Kids can enter in diet and exercise data on the spot ... application making links between diet, exercise and good health apparent ... – PowerPoint PPT presentation

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Title: MeGo


1
Me-Go
  • A conceptual captology design by
  • Chika Ando, Andrea Kulkarni,
  • Ken Rafanan, and Lori Takeuchi

Design Challenge To design a mobile phone
application that effectively motivates young
students to achieve their goals. Time limit 12
hours per person
2
Me-Go Purpose
  • Persuasive Purpose
  • Persuade middle school aged kids to live a
    healthy lifestyle.
  • Foster enjoyment of exercise and help youngsters
    make the connection between exercise and good
    health.
  • Motivate youth to develop good eating habits and
    help kids make the connection between diet and
    good health.

3
Me-Go User Description
Middle school children who should be developing
healthy lifestyle habits
  • They are
  • Ages 11-14
  • Mobile phones users
  • Using computers at school and/or home

And... They have parents who have access to the
Internet either at work and/or at home
4
Features on wireless phone
  • Synchronous voice communication
  • Asynchronous text messaging
  • Input what users eat
  • Input exercise users do
  • Pedometer functionality
  • Clock
  • Synchronize with a server

5
  • To begin with
  • A user sets his weight, height, ideal sleeping
    time and fitness challenge, his target number
    of steps to walk.
  • Daily
  • User eats a meal and provides information on what
    he consumed to Me-Go.
  • Me-Go's pedometer counts the number of steps a
    user walks user inputs other exercise manually.
  • The condition of users is synchronized with
    avatars on the virtual playground on the server.
    All kids can look at them and observe the
    condition of friends.

6
Ideation
Storyboards
  • Snapshots

7
Ideation - Character Exploration
8
A Week in the Life with Me-Go
On Sunday evening, Aditya visits www.mego.com on
his home computer to enter in his weekly diet and
exercise goals. This week, Aditya decides to
limit his junk food intake to three servings, and
walk at least one mile per day.
Pizza or turkey sandwich for lunch? Aditya
chooses the pizza, which he enters into his
Me-Go. Mrs. Johri tracks her sons entries from
work, and calls Aditya to discuss his decision to
eat pizza. Before lunch tomorrow, Me-Go will
conveniently remind him to think twice about
ordering pizza again.
A built-in pedometer tracks Adityas steps all
day long. Aditya also enters the half-hour of
soccer practice he had after school and the two
extra flights of stairs he climbed between second
and third periods into Me-Go.
Four other kids on Adityas Me-Go Team also use
Me-Go to record their diet and exercise activity.
At any point in the day, Aditya can view whos
walked the most steps so far today. Avatars
representing other teammates appear on Adityas
Me-Go when they are walking and their pedometers
are engaged.
On Saturday, Aditya logs onto www.mego.com to see
how well he met his fitness goals for the week.
He also compares his teammates performance
against his own.
At the end of each week, the team is awarded
points for cumulative achievement among members.
The goal is to outscore other Me-Go teams around
the country. The Web site keeps records of past
scores so that Aditya can track progress of both
team and individual performances over the long
run.
9
Prototype of Me-Go
10
Features/Functionality
  • Fitness challenge and feedback
  • A user sets fitness goals daily and weekly.
  • Once a day, the Me-Go server sends a health tip
    of the day and feedback analysis to the user and
    his parents.
  • Parents work and discuss with kids about their
    progress, or share the healthy lifestyle through
    having meals and exercise together.
  • Teachers may provide physical activities or
    periodical events or competition to the class.

11
Features/Functionality
Input
Server
Action
Feedback
Kids Parents Teachers
12
Theoretical Justifications
  • Kairos Me-Go identifies opportune moments to
    guide kid to make healthy decisions
  • Convenience Kids can enter in diet and exercise
    data on the spot
  • Social Facilitation Avatars and ability to view
    teammates step counts encourage kids to perform
    target behaviors
  • Social Comparison At Web site, kids can compare
    own performance with peers
  • Motivators
  • Competition Kids compete to see who can walk
    the most steps
  • Cooperation As a team, kids work together to
    beat other Me-Go teams, or to simply outscore
    their own team records
  • Recognition Individuals and teams are publicly
    rewarded before the nationwide Me-Go community
    for meeting/exceeding goals

13
User Testing of Me-Go Concept
  • Subjects
  • two seventh grade girls
  • neither owns a mobile phone buthave friends who
    do
  • Primary questions
  • Would a cartoon character avatar be persuasive?
  • Do middle schoolers set nutritional and fitness
    goals?
  • Secondary Questions
  • What rewards would be motivating?
  • What types of messages would be persuasive?

14
User Testing Results
  • Character
  • Rejection of our Me-Go character
  • Use of real people either parents or celebrities
    would be effective in encouraging and scolding
    users into action
  • Goals
  • While these two middle schoolers try to eat
    right, they do not set goals centered around
    nutrition
  • Confirmation of our guess that middle schoolers
    do form goals around fitness
  • Message
  • Negative reinforcement especially from authority
    figure would work even if automated
  • Rewards
  • Subjects preferred rewards of games, music, and
    money

15
Shortcomings of Me-Go Design
  • Many middle schoolers do not have mobile phones.
  • Current design assumes adequate signal coverage.
  • Need for user input of food intake reduces
    convenience and increases potential for error on
    exact food intake. Also causes need for user
    training.
  • Need for user input of exercise information
    reduces convenience and increases potential for
    error. Also causes need for user training.
  • Users may be tempted to cheat to succeed.

16
Expansion - What else is possible?
  • Other form factors or ID possibilities
  • Food intake information input system accepts
    information directly from school cafeterias as
    well as restaurants to automatically feed
    information on the specific meals ordered to the
    user's database.
  • Food intake information input Alternatively,
    system could incorporate a camera, scale, and
    image recognition system to determine what the
    user has on her/his plate before and after eating
    to calculate the calories consumed.
  • Exercise information input use GPS capabilities
    of mobile handsets to allow automatic calculation
    of distance traveled in when user is
    self-propelled. User only needs to input fashion
    of travel (e.g. bicycle, rollerblades, etc.) for
    the system to calculate caloric use.
  • Exercise information input download information
    directly from user's body by constantly measuring
    the heartrate. This information could be combined
    with smartscale readings of body weight and body
    fat to arrive at a fairly accurate reading of
    daily caloric use.

17
Expansion - What else is possible?
  • Other features and interactions
  • Proactive encouragement of immediate exercise
    opportunities. System informs user when physical
    activity of interest is available. For example,
    a pick-up basketball game is forming at your
    local gym or the park next to you has a highly
    rated two mile hike.
  • Proactive encouragement of regular scheduled
    exercise opportunities. Me-Go reminds users when
    to sign up for exercise classes or sports teams.

18
Next Steps in Me-Go Design Process
  • Ethnographic study of target group to gather
    better information on habits and behaviors
  • Iterative prototyping and user testing to test
    hypotheses and guide further product development
  • Test audio and visual messages for persuasiveness
  • Identify input method for optimal convenience
  • Build out web interface
  • Begin discussions with potential telecom partners
    to identify salient technical and business
    requirements
  • Identify appropriate opportunities for
    cross-marketing (e.g. sport apparel)

19
Me-Go Summary
  • Goal Promote healthy lifestyle for middle school
    students
  • Medium mobile phone delivery of persuasive
    application making links between diet, exercise
    and good health apparent
  • Methods Kairos principle, Convenience, Social
    Facilitation, Social Comparison, Competition,
    Cooperation, Recognition
  • Room to Grow future product iterations increase
    Me-Gos effectiveness as both an educational tool
    and a business platform

20
Evaluation of Captology Design Project
How well does the design idea fit into the realm
of captology? 0 1
2 3 4
5 6 7
How well does the design match the design
brief? 0 1
2 3 4
5 6 7
How viable/convincing is the proposed solution?
0 1 2
3 4 5
6 7
21
Evaluation continued
How clever/insightful is the proposed solution?
0 1 2
3 4 5
6 7
How effectively did the presentation
communicate? 0 1
2 3 4
5 6 7
How well does the document communicate?
0 1 2
3 4 5
6 7
Bonus Points
22
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