Eating for Health meeting the Challenge

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Eating for Health meeting the Challenge

• Food and Health Policy in Scotland

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The Scottish Diet 1993 commonly referred to as
the James Report

• Report of a Working Party to the Chief Medical
  Officer for Scotland
• Published by the Scottish Office Home and Health
  Dept. Dec 1993
• Surveyed the current diet of the Scottish people
• Assessed relevance of diet to health
• Made proposals for improvements in the Scottish
  diet
• Assessed the likely impact

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Scotlands Health a Challenge to us AllEating
for Health A Diet Action Plan for Scotland 1996

• Known as the, Scottish Diet Action Plan SDAP
• 10 year action plan to improve diet
• Long term outcomes 20-30 years to see impact
• 15 key recommendations
• 71 actions
• Towards a Healthier Scotland, 1999
• Our National Health a plan for action, a plan
  for change 2000.

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Major influences since 1996

• Food Standards Agency UK 1998
• Devolution
• Social justice and health inequalities agendas
• Health Improvement Directorate
• NOF and HIF
• The Challenge 2003
• WHO and European policy

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Eating for Health meeting the Challenge 2004

• Strategic framework integrates SE wide food
  policy and strategies of key delivery partners,
  eg. FSA Scotland
• helps develop local and regional nutrition action
  plans
• announces new leadership, communication and
  consultation structures
• Scottish Food and Health Council
• Food and Health Alliance.
• Sets out Action plan for 2004

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Food and Health Strategy
influencers
Increase demand for healthy food

Supply that demand for healthy food
Increase fruit veg Decrease saturated fat
Tackling the barriers
levers
affordability availability culture skills
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The consumer

• NHS Scotland Health Promotion Depts
• NHS Health Scotland
• SE Healthyliving campaign
• FSA activity incl. food labelling work, European
  and UK
• Schools Smart cooking, Dish it Up, NHSS, LAs
• Fruit in Schools
• Adventures in Foodland
• Breast feeding strategy and coordination
• NHSS and NHS HS Infant feeding resources
• SNDRI, Towards Healthier Eating

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Healthyliving campaign

• Inform, support and inspire the public to adopt
  healthier lifestyles
• Combine food and physical activity messages
• Encourage partners, including the food industry,
  to endorse the messages and help create healthier
  environments and opportunities
• Support health professionals, partners and
  service providers in delivering health
  improvement on the ground

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Preparation and provision

• FSA Catering for Health module
• public sector catering nutritional standards,
  model guidelines
• Hungry for Success 63.5m
• Nutrient based product specifications
• Guidelines for pre 5s food provision
• REHIS Food and Health course
• Scottish Healthy Choices Award

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Food Access low income and rural areas

• NHSS and local government local and regional food
  and health strategies
• community planning, local health plans
• community based food initiatives
• Scottish Community Diet Project 1.2 m
• Healthy living centres. SIPS
• National demonstration projects
• FSA research and evidence
• No Fare conference

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Manufacturing, processing,retailing

• Ministerial influence
• Integration into Enterprise strategies
• New product development
• Food composition
• FSA health claims
• Support from SE food marketing
• Food and Drink Excellence Awards
• Strategic alliances with retailers
• Convenience sector initiative

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Primary production

• Integration of rural affairs, health and
  sustainability strategies
• prioritising SE processing and marketing grant
  schemes
• SERAD sponsored research into developing the
  Local food sector
• Feeding the Interest
• supporting through research ABRG
• CAP reforms
• Organic Action Plan and biodiversity

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Monitoring, evaluation and reporting

• What impact are we having on behaviour?
• monitoring / surveillance
• Dietary targets
• research on attitudes, knowledge, beliefs
• market trends

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additional impacts

• Integration of Food and Health policy into wider
  HI agenda
• Development of supportive legislation, national
  guidance, HDLs
• Capacity
• Workforce development for health
• Voluntary sector, community sector
• Food science and technology
• Media tracking and public opinion impact on the
  culture

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www.healthyliving.gov.ukGillian
KynochScottish Food and Health
Co-ordinatorScottish Executive Health
DepartmentSt Andrews HouseRegent
RoadEdinburghED1 3DG0131 244
4387gillian.kynoch_at_scotland.gsi.gov.uk