Samsung Elec.

1
Mobile Contents Handsets
2003. 11. 14
Samsung Elec.
2
Contents
I. Overview
II. Trends
III. Mobile Contents Prospect
IV. Conclusion
3
I. Overview
1. Global Handset Mkt. 2. Mobile Contents Mkt. 3.
Overseas Contents Mkt.
3/19
4
1. Global Handset Market

• Continued Growth of the Mobile Handset Market
• - Despite the Economic Recession in 2003,
• The Mobile Handset Market Expects
  Substantial Growth.
• - Samsung has been Expanding its Share in the
  Global Handset Market.

( Million Units)
435
458(E)
408
Global Handset Market
383
2000
2001
2002
2003
2000
2001
2002
35.9
Nokia
1
30.6
Nokia
1
35.1
Nokia
1
Samsungs Market Share
14.6
Motorola
2
14.8
Motorola
2
14.4
Motorola
2
10.0
Ericsson
3
7.4
Siemens
3
10.6
SAMSUNG
3
6.5
Siemens
4
7.1
SAMSUNG
4
7.8
Siemens
4
4.8
SonyEricss
5
5.2
Panasonic
5
6.7
Ericsson
5
3.8
LG
6
5.0
SAMSUNG
6
3.9
Panasonic
6
lt Source Dataquest gt
5
2. Mobile Contents Market

• 0103 Total Digital Contents CAGR was 24
• 0205 Mobile Contents CAGR Expects to be
  90.6

(100M Dollar)
Mobile Contents Market
317
154
75
42
24
2001
2002
2003
2004
2005
2003
2001
Global Contents Market
2002
290
Animation
1
320
Animation
1
360
Animation
1
221
Video Game
2
157
Video Game
2
180
Video Game
2
149
Education
3
63
Education
3
97
Education
3
34
PC Game
4
42
Mobile
4
75
Mobile
4
24
Mobile
5
37
PC Game
5
49
Online Game
5
948
Total
613
Total
751
Total
lt Source Ministry of Information and
Communication, ROK, 2003 gt
6
3.Overseas Contents Market (Japan)

• Adaptation of New Features in 505 NTT DoCoMos
  505 Series
• have Triggered Significant Changes in the
  Contents Market.

Mega Camera
High Performance
Bigger Memory
. OCR . Barcode . Photo Print
. Java . 3D Engine . Macromedia Flash
. 200K Scratchpad For Java Application (100K
? 200K)
Features
Console Game Porting


Contents
E-Commerce
3D GAME
Flash Scrnsaver
Name-card Recognition
Barcode Recognition
7
II. Trends
1. Mobile Trends 2. Application Trends
7/19
8
1. Mobile Trends
? Enhanced Processing Power, Bigger Memory and
Display size will enable various multimedia
services. ? Embedded Digital Camera in Mobile
Handset is a Big Trend.
'04
'03
Category
CDMA 1X, EV-DO
Network
Infra
W-CDMA, EV-DO
Connectivity
W-LAN/HPi(2.3G)
IrDA / Bluetooth
Appli.
Multimedia
DMB/MMS(Video)
VOD/MMS(Picture)
Game
3D/Networking
2D/Stand Alone
Form Factor
WIFI
SK-VM/Java/BREW
Platform
Mega Pixel
CIF/VGA
Camera

Display
65K/260K LCD
260K, 320240 Pixel
64 Poly/3D Sound/MP3
40 / 64 Poly
Sound
Multimedia Chip
S/W Based/MM Chip
Sense Chip
9
2. Application Trends(1/2)
? With the Increase of the Data Transfer
Capacity New Multimedia Service Markets will
Emerge.
CDMA2000 1x EV-DO
Text Based 2G Service
Multimedia Based 3G Service
Data Speed
VoIP Multimedia Video Conferencing
2Mbps
MMS(Video Mail)
DMB / Audio D/L(MP3..)
VOD / streaming Broadcasting Multi-media Game
MMS(voice,Text)
384Kbps
CDMA2000 1X
144Kbps
Browser Service
M-Commerce
Platform Service (Java, SK-VM)
Cell Broadcastin Service
Location Service
64Kbps
IS-95A/B
NEWS/Information
Download SVC (Ring-tone/Photo)
28.8Kbps
SMS, Browsing
14.4Kbps
2000
2002
2003
2004
10
2. Application Trends(2/2)
? The Prospect of New Technologies and Features
60
Companies that really need to care
50
50
4G Networks
Networked Dust
Smart Clothes
40
40
Digital Authorization
Natural Language I/F
Wearables
E-Payment
Text Analysis
Fuel cells
Flex. LEP Displays
Speech Recognition
30
30
Smart Cards
Post-lithographic Computing
Biometrics
Bluetooth
Synthetic Characters/ Avatars
Webtops
Voice Portals
Image/Video Analysis
Affective Computing
2002
2003
2004
lt20
lt20
2006
Take-Off Point (Inflection)
2008
2012
ltsource Dataquset, June,02gt
11
III. Samsungs Strategy and Features Deployment
1. The Strategy of Samsung 2. Main Features
Deployment
11/19
12
1.The Strategy of Samsung
Total
End User
Entertainment Information Multimedia
Multimedia Contents
Entertainment Contents
High Value-added Contents
Network Upgrades Guidelines for
Handsets Continuous Marketing
Carrier
Contents Provider
Symbiosis
Enhanced Processor ARM9, App.
Processor, 3D Engine Compatibility
IrDA, BlueTooth, WLAN, USB Various
Platforms JAVA, BREW, WIPI High
Memory Capacity External Memory Large
Display Above QVGA
Samsung
13
2. Main Features Deployment (1/4)
02
03
04

• Camera

Key word
VGA/1Mega
CIF/VGA
1Mega?
?
Handset
Samsung SCH-V420
Samsung SCH-X590
Service
- Online Photo Printing - Barcode Name Card -
E-Coupon - Macro
- E-Commerce - Photo Editor - MMS - Barcode
Recognition
- Optical Zoom - OCR - POS SVC - Photo Synthesis
14
2. Main Features Deployment (2/4)

• Memory
• CPU

02
03
04
Key word
ARM7, App Proc. 3D Accelerator
Internal Memory ARM7
External Memory ARM9/11
?
Handset
Samsung SCH-E350
Samsung SCH-X570
Service

• - D/L Games
• - JAVA Applications
• Traffic/
• Weather Forecast/
• Subway Info

- Embedded Games - D/L Games
- 3D Game - LBS - Playstation Level Games - OTA
SVC
15
2. Main Features Deployment (3/4)

• Display

02
03
04
Key word
176x220, 3D 262K Color
128x160 65K Color
320x240, 3D 262K Color?
?
Handset
Samsung SCH-E170
Samsung SCH-X780
Service
- E-Book - LBS - VOD
- Game
- E-Book - LBS - VOD - Home Security - RPG Game -
Chatting - Flash Contents
16
2. Main Features Deployment (4/4)

• Sound

02
03
04
Key word
3D Sound, 64 Poly
16 / 40 Poly
3D, 64 Poly, Original Sound
?
Handset
Samsung SCH-E250
Samsung SCH-V300
Service
- Original Sound Ringtone - 3D Ringtone - MOD
- 16/40/60 Poly - Voice Recognition
- Original Sound Ringtone - 3D SPK - MOD
17
IV. Conclusion
17/19
18
IV. Conclusion
Leading the Ubiquitous Mutimedia Environment
HandsetManufacturer
? Multimedia ? All-in-One
Symbiosis
Carrier
Contents Provider

• Construction of High-Speed Platform
• Issuing Guideline for CPs Handset Makers

? Differentiated Service ? High Quality Sevice
19
Thank You.
19/19