Communications Strategies in Digital Era

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????????????????????????????? Communications
Strategies in Digital Era
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• prachyanun_at_hotmail.com
• http//members.fortunecity.com/prachyanun

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The Era of Digital Convergence
All Digital
00s
Audio/Video
90s
80s
Computer
Communications
70s
60s
Digital
Analog
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Multimedia on Electronic Networkin Digital Era

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• Multimedia on Network
• WWW
• Mobile
• Animation
• Off-Line/Online etc
• Electronic Network
• LAN
• WAN
• MAN
• Blue tooth etc..

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d

• E-Government
• GFMIS, MIS,
• E-Commerce
• E-banking ,E-revenou
• E-Industry
• E-Education
• E-Learning
• E-Society (Smart Card..)

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• Electronic Communications
• Computer Conferencing
• Teleconferencing
• Videoconferencing
• Satellite
• Mobile
• Video on Demand

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• Computer Network Communications
• Telnet
• FTP
• Wireless
• E-Learning
• Search Engine
• Palm

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• Internet Communications
• E-mail
• Chat
• Web board
• MSN
• ICQ
• QQ
• ???

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• E-Commerce
• E-card
• E-banking
• E-cash
• E-Auction
• E-revenue

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Technologies for Communication

• Network Protocols and Architecture
• Physical Layer
• Internet Protocol (IPv4 and IPv6) and
  Transmission Control Protocol (TCP)
• Domain Name System (DNS)
• ??????????????????? (Communication Medium)
• - ???????????/Modem, Satellite Links, Fiber Optics

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Technologies for Communication

• ???????????????? (Communication Services)
• POTS (Plain-Old Telephone System)
• ISDN (Integrated Services Digital Networks)
• ADSL (Asymmetric Digital Subscriber Line)
• ATM (Asynchronous Transfer Mode)
• Web Technologies -- Application Layer
• Many Many Others ..

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??????????? Web

• Web Clients
• Web Servers
• Hypertext Transfer Protocol (HTTP)
• Uniform Resource Locators (URL)

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?????????????????? Client/Server ??? Web
CLIENT (Browser)
SERVER
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Web Technologies

• Web is an example of client-server computing
• Client-Side Technologies
• HTML, XML, etc. (see www.w3c.org)
• JavaScript, VBScript
• Java Applets
• Server-Side Technologies
• CGI (with Perl, C, Java, etc.), Active Server
  Pages
• Java Servlets

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Distributed Technologies

• Distributed Object Systems
• JavaBeans, Java RMI, and JINI
• CORBA
• COM and DCOM
• Further Study in the course Client-Server
  Distributed Systems taught by Dr. Andrew Davison

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Collaboration technology and groupware

• IP Telephony
• Audio/video interpersonal applications
• Multimedia server-based applications
• Virtual Reality

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Educational Technology
Into the library we go defining new service
boundaries?

• e-books, digital cameras, mobile equipment, etc.
• e-classrooms, computers, networks, tech support
• Videoconferencing, CATV, satellite facilities
• Streaming media / webcasting production and
  support
• Distance and distributed education tools
• Instructional design and technology support
• myLibrary portal and web design
• Concept User and supplier customizable
  information source (both push and pull)
• Content announcements, multimedia files (audio,
  video, text), course materials (syllabus,
  assignments, assessments), external web links,
• Collaboration tools threaded discussion groups,
  shared whiteboard, email lists,
• Integration of learning environment (e.g.,
  Blackboard) and special search tools (e.g.,
  Encompass)
• Graphic production servicesthe ARCHIVE
• Scanning, photo manipulation, file conversion,
  3DVR
• Creation of virtual objects, graphical images
• Print, posters, transparencies, file conversion,
  
• Administrative support for the multimedia
• resources, computing, networking, storage,
• Cataloging, indexing, searching, etc.

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• Analysis
• Design
• Development
• Implementation
• Evaluation

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• Planning
• Design
• Development
• Publishing
• Maintenance

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• Designer
• Graphic Designer
• Web Programmer
• Webmaster
• Administrator

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• Wireless
• 3D Three Dimensions
• Application on Mobile
• VR Virtual Reality
• Expert System
• Artificial Intelligence (AI)
• Mega RMDB

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7,104
4,564
3,711
20,000
73,510
344,618
156,321
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The culture of the future

• Keep all your current strengths
• Build
• Inspiring vision and strong/creative leadership
  to meet extraordinary challenges posed by the
  future (keep your common sense
• Demonstrate ROI and SELL your vision
• Lots of WOW Factor possible through technology
• Culture that embraces change, technology and can
  manage them
• Organizations with fluidity in roles as service
  providers and choreographers of knowledgebe
  able to service a new generation and breed of
  customers
• IT infrastructureyou will need more of
  itexpensive, but mission critical
• Collaboration capabilities to build RELATIONSHIPS
• Expand your personal network of contacts using
  new mediums/channels
• Integrate with proximate public spaces for
  sharing and human interaction
• Virtual Realityon-line archiving, while
  expensive now,
• may be cheaper than space but it creates the
  nasty
• problem of maintenance and backward compatibility

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• CEO Chief Executive Officer
• CIO Chief Information Officer
• ICT Information and Communication Technology
• MOC Manager of Operation Center

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Strategies for Multimedia online

• SWOT (Trend)
• BALANCE SCORECARD
• Amazon
• eBay
• Yahoo
• CHIN

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• ?.??.?????????? ?????? 01-7037515
• Prachyanun_at_hotmail.com
• http//members.fortunecity.com/prachyanun