Elevate media

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COMPANY PRESENTATION
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ABOUT ELEVATE

• It happens to you ever time you use the elevator.
  You begin to involuntarily read over and over
  again the posted safety guidelines. Now you can
  understand why advertising in an elevator is so
  efficient.Elevate transforms advertising from a
  simple service into a concept that has a special
  identity, and which is more efficient than
  traditional ways of doing advertising.

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ABOUT ELEVATE

• Elevate installs framed advertisements in
  carefully selected elevators in residential
  areas, office buildings, hotels as well as on
  university campuses.
• Elevate was set up in April 2005 in order to
  offer specialized advertising media services in
  elevators.
• Our goal is to be the number one promoter and the
  leader of advertising media services in elevators
  in Romania.

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5 REASONS FOR ELEVATOR ADVERTISING

• 1. Its a complementary and an innovative way of
  advertising in a captive environment with no
  other available audio or visual stimuli.
• 2. An exposure frequency of at least twice a day
  to the advertisement's message means there is a
  100 chance the audience will read and remember
  the message. Since most of the time there is
  nothing to do in such a captive environment,
  people that use the elevator will find the
  advertisements attractive and will have a
  positive attitude towards them.

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5 REASONS FOR ELEVATOR ADVERTISING

• 3. The recall rate of advertisements in elevators
  is higher than in any other advertising channel -
  they have a rate between 20 and 30. In an
  elevator there are rarely any other distractions,
  which leaves people who use the elevator with
  little choice but to focus on the advertisement.

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5 REASONS FOR ELEVATOR ADVERTISING

• 4. The advertisement reaches all family members
  or all company employees.
• 5. The message is being delivered during the
  whole day, every day.

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SERVICES

• For advertising spaces in offices, hotels and
  campuses the media support is OOH (Out of home
  Advertising).
• For advertising spaces in the residential areas
  we have developed a new concept of advertising,
  VCTH (Very close to home) which differentiates it
  from OOH by the its very close location to the
  home of the final consumer.

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INCLUDED SERVICES

• Production of advertising posters
• Installation and monthly rotation of advertising
  posters
• Media planning
• Advertisement maintenance
• Campaign monitoring using digital photography

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PRODUCTS

• ELEVATE RESIDENTIAL
• Includes the best locations in central blocks of
  flats in Bucharest and other major Romanian
  cities.
• In Bucharest alone we have a network of 500
  elevators (2 frames/elevator), and we are
  continuously expanding.

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PRODUCTS

• ELEVATE RESIDENTIAL
• Statistical information
• The average daily number of elevator trips is 4.
• The range of time spent per trip is 30 to 90
  seconds.
• The average exposure frequency per month by
  location is 240 times.

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PRODUCTS

• ELEVATE HOTEL
• 3, 4 and 5 star hotels
• ELEVATE OFFICE
• Office buildings
• ELEVATE CAMPUS
• The Romanian-American University - the largest
  private Romanian university

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ELEVATE NETWORK

• Bucharest
• Elevate Residential, Hotel, Office and Campus
• Arad, Bacau, Braila, Buzau, Cluj-Napoca,
  Focsani, Galati, Iasi, Oradea, Sibiu, Târgu
  Mures, Timisoara, Brasov
• Elevate Residential

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CAMPAIGNS
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MEDIA COVERAGE